Eskom Hld SOC Ltd
556,036
Followers
4,431
Following
62,380
Tweets
69.7
Avg Engagement
761
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Eskom_SA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2012-01-17
- Verification:Yes
- Location:Gauteng, South African
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:45.8
- Avg Retweets per Tweet:24.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe average engagement per tweet is moderate, with around 1,664 likes and 1,110 retweets. The account's content is mostly informational, which may influence engagement levels.
45.8
Avg Likes/Tweet
24.0
Avg Retweets/Tweet
148,646
Total Likes
77,941
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
13
Median Likes
4
Median Retweets
31
75th Percentile
4,554
Top Tweet
0.13
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
79.9%
Original
13.1%
Replies
4.6%
Retweets
2.3%
Quotes
0.0%
Threads
0.0%
With Media
75.5%
With Links
61.0%
With #Tags
18.0%
With @Mentions
3.8%
With Emojis
202
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.16
Reply/Original Ratio
0.5
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
77.3%
Weekday Posts
22.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 151 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely South Africans affected by loadshedding and interested in energy-related news. They are primarily interested in real-time updates and official statements.
Below Average
Audience Quality
35.2%
Suspicion Index
55.5%
Low-Quality %
7
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
64.7%
Empty Bio
58.9%
<10 Tweets
3.8%
Mass Following (>2K)
0.0%
New (<90 days)
61.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.3%
No URL
46.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
27,592,956
Total Potential Reach
7
Median Follower Reach
43
75th Percentile Reach
3.1%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
22.6%
Creators
11,322 accounts
18.5%
Consumers
9,230 accounts
58.9%
Dormant
29,448 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
125
Verified Followers
0.12% of total
5,362
Protected Accounts
5.36% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,215 | Wrestler | Wrestling, Motivation, Self-promotion |
| @TalentedFBG | 626,219 | Marketer | Basketball, Punting, Marketing |
| @zapiro | 512,981 | Cartoonist | cartoons, satire, notifications |
| @allafrica | 479,985 | News Outlet | News, Africa, Continent |
| @KenyaPower | 456,062 | Utility | Customer Care, Electricity, Power Supply |
| @BertPretorius | 279,665 | Pastor | Family, Faith, Ministry |
| @fanamokoena | 259,618 | Politician | Politics, Knowledge, Activism |
| @GoodHopeFM | 252,418 | Radio Broadcaster | Music, Entertainment, Events |
| @TsepoMasilela | 250,678 | Footballer | Football, Entrepreneurship, Family |
| @umalambane_zn | 212,906 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
36,320
Followers With Bio
63,680
Followers Without Bio
36.32%
% With Bio
63.68%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed16,643
Combined Engagement
9,892
Total Likes
6,751
Total Retweets
3,329
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
0%
With @Mentions
40%
With Links
Topical Analysis:
Stage 6 loadshedding will be implemented from 12:00 until further notice. This is due to a high number of breakdowns since midnight, as well as the requirement to strictly preserve the remaining emergency generation reserves. Eskom will publish a full statement in due course.
Stage 4 loadshedding was implemented at 05:30 due to breakdowns of five generators at five power stations overnight. The loadshedding will be implemented until further notice.
#Loadshedding #Stage6 Following the tripping of a generation unit each at Kusile and Kriel power stations, Stage 6 loadshedding was implemented effective 04:16. Eskom appeals to the public to help conserve electricity.
#ESKOM #MEDIASTATEMENT Andrè de Ruyter leaves Eskom with immediate effect https://t.co/pCZcYmcV0d
#POWERALERT1 Due to the breakdown of five generating units overnight, Stage 5 loadshedding will regretfully be implemented until 05:00 on Monday https://t.co/dX7YZ3dJXI
Key Insights & Takeaways
The account frequently shares updates about loadshedding schedules and infrastructure breakdowns. It uses hashtags like #ESKOM and #MEDIASTATEMENT to increase visibility and reach. The content is focused on informing the public rather than engaging in discussions or promotions.
Strengths
- + Established follower base of 556,036
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Eskom_SA reveals an growing Twitter presence with 556,036 followers. The account demonstrates a content-creator strategy, averaging 69.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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