erik spiekermann
Typomaniac. Founder MetaDesign 1979, FontShop 1988, Edenspiekermann 2002, Hacking Gutenberg p98a 2013. https://mastodon.online/@erikspiekermann
278,471
Followers
761
Following
52,181
Tweets
192.7
Avg Engagement
4,077
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @espiekermann's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-15
- Verification:No
- Location:Berlin, London, San Francisco
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:4.9
- Avg Retweets per Tweet:187.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,244 tweetsOn average, his tweets receive around 125 likes and 12 retweets, indicating moderate engagement. His verified status is low, suggesting a mix of personal and professional followers.
4.9
Avg Likes/Tweet
187.7
Avg Retweets/Tweet
16,042
Total Likes
608,997
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
5
75th Percentile
62,891
Top Tweet
0.69
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
3.1%
Original
77.2%
Replies
19.1%
Retweets
0.6%
Quotes
0.0%
Threads
0.6%
With Media
10.4%
With Links
3.7%
With #Tags
96.9%
With @Mentions
0.6%
With Emojis
126
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
24.54
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
62.6%
Weekday Posts
37.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 621 retweets (19% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience includes designers, typographers, and design enthusiasts interested in typography and design history. They engage with his content through likes and retweets.
Average
Audience Quality
22.7%
Suspicion Index
29.1%
Low-Quality %
53
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.2%
Empty Bio
29.5%
<10 Tweets
10.8%
Mass Following (>2K)
0.0%
New (<90 days)
42.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
61.6%
No URL
21.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
51,254,535
Total Potential Reach
53
Median Follower Reach
231
75th Percentile Reach
7.5%
>1K followers
1.0%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
49.3%
Creators
24,639 accounts
21.2%
Consumers
10,625 accounts
29.5%
Dormant
14,736 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
388
Verified Followers
0.39% of total
8,099
Protected Accounts
8.1% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Variety | 2,911,623 | Entertainment industry | Entertainment, Business, Variety |
| @CreativeReview | 2,050,084 | Creative Industries | Design, Innovation, Inspiration |
| @6BillionPeople | 2,035,277 | - | - |
| @artnet | 1,955,024 | Art platform | Art, Online, World |
| @artsy | 1,798,386 | Art platform | art, discover, buy |
| @colourlovers | 1,496,509 | Design Community | Color, Design, Community |
| @VLADDO | 1,372,535 | Multifacético | Actualidad, columnista, caricaturista |
| @soledadobrien | 1,318,168 | Journalist | working, mom, journalist |
| @om | 1,264,983 | Tech Journalist | tech, photos, investing |
| @united | 1,174,763 | Airline | travel, aviation, customer service |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
59,505
Followers With Bio
40,495
Followers Without Bio
59.51%
% With Bio
40.49%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed263,110
Combined Engagement
0
Total Likes
263,110
Total Retweets
52,622
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
20%
With Links
Topical Analysis:
RT @RepKatiePorter: Bigger corporate profits account for *over half* of the higher prices people are paying. https://t.co/RZr5O0X4oJ
RT @RBReich: Memo to the media: Please don't say inflation is at a 40-year high without also mentioning that corporate profits are at a 70-…
RT @mhauken: You're not using the Notes app on your iPhone to its full potential. 8 features you might not know about:
RT @kenklippenstein: I obtained surveillance footage of the self-driving Tesla that abruptly stopped on the Bay Bridge, resulting in an eig…
RT @AdamParkhomenko: This is one hell of an ad from a Democrat running for Congress. The question is whether people will watch it and share…
Key Insights & Takeaways
He often highlights typographic errors and their prevalence, such as the upside-down S in signs. He discusses the evolution of typefaces like DIN, showing how they have adapted over time. He uses real-world examples, like the V in the Bundesverfassungsgericht, to illustrate typographic issues.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 278,471
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @espiekermann reveals an well-established Twitter presence with 278,471 followers. The account demonstrates a conversation-first approach, averaging 192.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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