FORTUNE
The best of business since 1930.
2,354,726
Followers
623
Following
311,095
Tweets
10.2
Avg Engagement
23,971
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @FortuneMagazine's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-03-18
- Verification:Yes
- Location:New York
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:7.3
- Avg Retweets per Tweet:2.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,246 tweetsThe account has a moderate engagement rate, with an average of 142 likes and 50 retweets per tweet. While the engagement is not extremely high, it reflects consistent interaction with its audience.
7.3
Avg Likes/Tweet
2.9
Avg Retweets/Tweet
23,796
Total Likes
9,323
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
2
Median Retweets
12
75th Percentile
579
Top Tweet
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
90.4%
Original
2.3%
Replies
7.3%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
94.3%
With Links
0.6%
With #Tags
12.9%
With @Mentions
2.7%
With Emojis
135
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
83.8%
Weekday Posts
16.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 238 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in business, finance, and technology news, with a focus on leadership and innovation. The content also touches on cultural and social issues, broadening its appeal.
Average
Audience Quality
32.4%
Suspicion Index
41.5%
Low-Quality %
17
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
51.0%
Empty Bio
43.9%
<10 Tweets
10.4%
Mass Following (>2K)
0.0%
New (<90 days)
66.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.9%
No URL
32.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
25,242,949
Total Potential Reach
17
Median Follower Reach
79
75th Percentile Reach
3.7%
>1K followers
0.6%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
32.6%
Creators
16,303 accounts
23.5%
Consumers
11,765 accounts
43.9%
Dormant
21,932 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,870
Verified Followers
1.85% of total
10,120
Protected Accounts
10.02% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ariannahuff | 2,743,788 | Entrepreneur | Mother, Sister, Founder |
| @saatchi_gallery | 1,853,396 | Art Gallery | contemporary art, culture, London grads |
| @Stocktwits | 975,425 | Finance | finance, investing, global |
| @NOH8Campaign | 801,997 | Activism | equality, bullying, discrimination |
| @Danielzukerman | 765,065 | Entertainer | CANTOR, APRESENTADOR, DUBLADOR |
| @DC_Draino | 737,084 | Lawyer | Lawyer, Patriot, Civil Rights |
| @marcdamelio | 662,966 | Influencer | Family, Entrepreneur, Content Creator |
| @dfinity | 631,557 | Blockchain Developer | Blockchain, Web Speed, Capacity |
| @MrJenus | 624,227 | Crypto Influencer | NFT, WEB3, GameFi |
| @CBOE | 600,995 | Finance | Innovation, Technology, Trading |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
51,882
Followers With Bio
49,116
Followers Without Bio
51.37%
% With Bio
48.63%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed1,368
Combined Engagement
1,005
Total Likes
363
Total Retweets
274
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
Hong Kong’s most popular boy band Mirror just launched its first English song. https://t.co/gDmnqFxaoD
Polygon is bringing to life what’s for years been described as the “holy grail” of blockchain infrastructure, according to @MihailoBjelic. https://t.co/eYLojiqOAE
"Yes I have billions of dollars, I earned it. No one gave it to me," former Starbucks CEO Howard Schultz said. https://t.co/osNM2zbM8R https://t.co/CxKkKam0XT
"Yes I have billions of dollars, I earned it. No one gave it to me," former Starbucks CEO Howard Schultz said Wednesday. https://t.co/osNM2zbM8R https://t.co/JzDW678F6x
"Their effective preference is for class war over financial stability," @AnnPettifor said. https://t.co/EWZofIA6oE https://t.co/Slm6ZqzIt1
Key Insights & Takeaways
The content often highlights major business and tech developments, such as new products or company strategies. It includes quotes from notable figures, adding credibility and insight. The account occasionally shares cultural and social commentary, expanding its relevance beyond traditional business news.
Strengths
- + Established follower base of 2,354,726
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @FortuneMagazine reveals an growing Twitter presence with 2,354,726 followers. The account demonstrates a content-creator strategy, averaging 10.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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