Founders Brewing Co.

Founders Brewing Co.

@foundersbrewing

Born and Brewed in Michigan. Available in all 50 states. 21+ to follow. #foundersbrewing

Grand Rapids, Michigan - USA https://foundersbrewing.com/ Joined 2009-04-13 Date of Analysis: Dec 16, 2025

175,137

Followers

1,269

Following

49,594

Tweets

17.0

Avg Engagement

3,229

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @foundersbrewing's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-04-13
  • Verification:No
  • Location:Grand Rapids, Michigan - USA

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:15.5
  • Avg Retweets per Tweet:1.4
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account maintains high engagement with an average of 909 likes and 159 retweets per tweet. It leverages user interaction through giveaways and calls to action.

15.5

Avg Likes/Tweet

1.4

Avg Retweets/Tweet

50,459

Total Likes

4,667

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

0

Median Retweets

19

75th Percentile

2,351

Top Tweet

0.1

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

40.4%

Original

58.7%

Replies

0.1%

Retweets

0.8%

Quotes

0.0%

Threads

1.4%

With Media

39.7%

With Links

2.3%

With #Tags

57.2%

With @Mentions

1.3%

With Emojis

116

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.45

Reply/Original Ratio

12.5

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

85.3%

Weekday Posts

14.7%

Weekend Posts

Top Hashtags

#summonthegiants (18) #craftedinmi (14) #founderscamp21 (4) #internationalwomensday (2) #internationalbeerday (2) #alldaytenyearcontest (2) #internationalstoutday (2) #nationalbeerloversday (2) #sorrynotsorry (1) #winning (1)

Most Mentioned

@vaccinateyoself (86) @foundersbrewing (58) @bnolte50 (44) @buttonsot (22) @kids_dennis (12) @virginiadavjim (11) @emvmiller (11) @noautografs (11) @sandy_magoo (10) @bellsbrewery (10)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,314 (40%)
Replies 1,909 (59%)
Retweets 2 (0%)
Quote Tweets 25 (1%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 2 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is adults aged 21 and older, particularly those interested in beer and social activities. The content appeals to a broad demographic, with a focus on entertainment and engagement.

Average

Audience Quality

21.2%

Suspicion Index

25.9%

Low-Quality %

55

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

38.4%

Empty Bio

19.9%

<10 Tweets

14.4%

Mass Following (>2K)

0.0%

New (<90 days)

42.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

78.5%

No URL

13.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

48,863,150

Total Potential Reach

55

Median Follower Reach

223

75th Percentile Reach

6.9%

>1K followers

0.7%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

61.9%

Creators

30,933 accounts

18.3%

Consumers

9,140 accounts

19.9%

Dormant

9,927 accounts

272

Verified Followers

0.54% of total

6.2%

Professional Bios

founder, dev, analyst, etc.

0.13

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Michigan, USA (781) United States (757) Grand Rapids, MI (742) Chicago, IL (562) Michigan (308) USA (220) Detroit, MI (210) Pennsylvania, USA (196) Philadelphia, PA (188) Chicago (172)

384

Verified Followers

0.38% of total

10,344

Protected Accounts

10.34% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,416 Wrestler Wrestling, Motivation, Self-promotion
@6BillionPeople 2,033,432 - -
@soledadobrien 1,317,677 Journalist working, mom, journalist
@EsquireNetwork 1,217,319 Television Channel television, lifestyle, entertainment
@JustinColeMoore 1,173,640 Country Singer Country music, Father, Husband
@brandi_love 1,092,185 Pornstar Conservative, Pornstar, Writing
@FieldYates 1,029,109 Sports Analyst NFL, Fantasy Football, ESPN
@CSuiteConfess 1,001,774 Executive Coach #MeToo, Executives, Navigating
@rogerhamilton 928,150 Entrepreneur education, entrepreneurship, futurism
@ZachBoychuk 828,790 Hockey Player Hockey, Meme/NFT Trading, Ethereum

Top Keywords in Follower Bios

beer (10,634) craft (4,786) love (3,396) sports (2,576) life (2,532) music (2,527) food (2,460) husband (2,209) lover (2,208) father (2,008)

Top Hashtags in Follower Bios

#craftbeer (426) #beer (250) #goblue (105) #1 (105) #wine (75) #blm (71) #billsmafia (66) #blacklivesmatter (65) #resist (61) #food (61)

59,821

Followers With Bio

40,179

Followers Without Bio

59.82%

% With Bio

40.18%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

8,381

Combined Engagement

7,101

Total Likes

1,280

Total Retweets

1,676

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

20%

With @Mentions

80%

With Links

Topical Analysis:

Giveaways Community Engagement Brand Promotion
Founders Brewing Co.
@foundersbrewing

GIVEAWAY! To enter, like this post and tag the person you know you could easily beat at darts in the comments by Monday, February 20. The winner will be contacted on 2/21! https://t.co/lOoONtPjCv

2023-02-17
Retweets: 344 Likes: 2,007 Engagement: 2,351
Founders Brewing Co.
@foundersbrewing

Giveaway Alert! We're giving away an All Day Chill Day RTIC cooler! To win, like this tweet and reply with the name of the person with which you'd love to share cooler space by Tuesday, October 4th. The winner will be contacted on 10.5! https://t.co/tkZ1cwkZHg

2022-09-29
Retweets: 416 Likes: 1,830 Engagement: 2,246
Founders Brewing Co.
@foundersbrewing

We’re giving away this custom @DetroitBikes All Day IPA bike so you can ride around in style!⁠ ⁠ All you have to do is:⁠ - Like this post⁠ - Tag a friend that would be jealous you won - Be sure you’re following us⁠ ⁠ We’ll randomly pick the winner on Friday, August 26. https://t.

2022-08-24
Retweets: 257 Likes: 1,233 Engagement: 1,490
Founders Brewing Co.
@foundersbrewing

This next giveaway is sure to hit the bullseye! Soon you could be playing bar games in the comfort of your own home, and all you have to do is: -Like this post -Tag your opponent -Be sure you’re following us We’ll pick our winner on Wednesday. Good luck! https://t.co/EbUGn27vDS

2022-01-31
Retweets: 158 Likes: 1,280 Engagement: 1,438
Founders Brewing Co.
@foundersbrewing

GIVEAWAY TIME! Coffee and beer lovers, this one’s for you. You can win this set of terra cotta mugs featuring the skyline of Beer City, USA. TO ENTER: Like this post, tag who you’d like to share these mugs with and be sure you’re following us. We’ll select the winner on 6/11. ht

2021-06-09
Retweets: 105 Likes: 751 Engagement: 856

Key Insights & Takeaways

The account uses giveaways to boost engagement and attract new followers. Interactive content, such as asking users to tag friends, increases participation. Promotional tweets often include incentives like free products or experiences.

Strengths

  • + Established follower base of 175,137
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @foundersbrewing reveals an growing Twitter presence with 175,137 followers. The account demonstrates a conversation-first approach, averaging 17.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025