FutureBrand - Tweet Data Analysis

Summarization

The tweets cover various topics including the redesign of Nesquik's brand identity by FutureBrand, and continued frustration and protests regarding the redesign of the Real Valladolid football club's logo. Some opinions are expressed regarding the artwork and branding choices. A partnership between FutureBrand and Deutsche Telekom, GroupeLaPoste, Interbrand, Kerry, LANDOR_FITCH, Sanofi, SJP Wealth, and Topsoe has been praised for its brilliant work.

Topic Modeling

1. Sports and football
2. Branding and design
3. Consumer products and marketing
4. Art and aesthetics
5. Business and awards

Emotional Analysis

The tweets express a mix of frustration and anger towards the redesign of the soccer team's badge by FutureBrand. The hashtag #ElEscudoNoSeToca (The Badge Shall Not Be Touched) and variations of it are used consistently throughout the tweets. Additionally, there is excitement and curiosity towards the redesign of Nesquik's branding, and appreciation for the work of multiple branding companies. There are also some lighthearted comments towards the situation with the soccer team's redesign.

Trend Analysis

• Protest against the redesign of the Real Valladolid shield and the request to return to the previous design
• Criticism of Ronaldo's management of the Real Valladolid football club
• Announcement of a redesign of Nesquik's branding and packaging
• A partnership between Nesquik and FutureBrand to modernize the brand identity
• Discussion and praise of the work done by several branding and design agencies