Girl Effect

Girl Effect

@girleffect

We use the power of media and tech to unlock the power of girls

https://www.girleffect.org/ Joined 2009-11-09 Date of Analysis: Dec 16, 2025

185,810

Followers

5,610

Following

24,152

Tweets

56.0

Avg Engagement

2,893

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @girleffect's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-11-09
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,239
  • Avg Likes per Tweet:8.4
  • Avg Retweets per Tweet:47.6
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,239 tweets

The account maintains a steady level of engagement with an average of 684 likes and 189 retweets per tweet. It actively encourages audience interaction through hashtags and calls to comment.

8.4

Avg Likes/Tweet

47.6

Avg Retweets/Tweet

27,053

Total Likes

154,325

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

3

Median Retweets

16

75th Percentile

76,438

Top Tweet

0.3

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

50.2%

Original

12.3%

Replies

27.7%

Retweets

9.8%

Quotes

0.0%

Threads

0.1%

With Media

67.5%

With Links

65.0%

With #Tags

65.5%

With @Mentions

14.8%

With Emojis

196

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.24

Reply/Original Ratio

0.35

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

93.1%

Weekday Posts

6.9%

Weekend Posts

Top Hashtags

#thegirleffect (334) #dayofthegirl (102) #girlsandmobile (95) #covid19 (54) #hearhervoice (51) #genderequality (48) #generationequality (47) #srhr (44) #wd2019 (43) #thegratitudeeffect (42)

Most Mentioned

@girleffect (393) @gavi (176) @vodafonefdn (166) @un_women (117) @devex (78) @jessrposner (73) @nutritionintl (72) @unicef (55) @womendeliver (46) @planglobal (40)

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Content Strategy Analysis

Based on 3,239 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,627 (50%)
Replies 397 (12%)
Retweets 897 (28%)
Quote Tweets 318 (10%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 897 retweets (28% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,239 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes educators, policymakers, and advocates interested in girls' education and tech. It also targets a broader audience interested in social impact and innovation.

Average

Audience Quality

20.7%

Suspicion Index

18.2%

Low-Quality %

113

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

24.4%

Empty Bio

18.9%

<10 Tweets

23.0%

Mass Following (>2K)

0.0%

New (<90 days)

38.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

67.2%

No URL

12.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

119,155,379

Total Potential Reach

113

Median Follower Reach

469

75th Percentile Reach

13.9%

>1K followers

1.9%

>10K followers

0.5%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

61.1%

Creators

30,535 accounts

20.0%

Consumers

10,022 accounts

18.9%

Dormant

9,443 accounts

291

Verified Followers

0.58% of total

15.8%

Professional Bios

founder, dev, analyst, etc.

0.16

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (703) Nairobi, Kenya (542) United States (532) Nigeria (446) London (423) India (417) Washington, DC (374) New York, NY (337) Lagos, Nigeria (267) Los Angeles, CA (266)

515

Verified Followers

0.52% of total

10,283

Protected Accounts

10.28% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@EmmaWatson 27,971,496 Actress feminism, activism, sustainability
@JohnCena 14,100,406 Wrestler Wrestling, Motivation, Self-promotion
@benlandis 2,847,579 - -
@ChelseaClinton 2,837,371 Advocate Advocate, Author, Teacher
@Refugees 2,819,964 Humanitarian refugees, asylum-seekers, protection
@lizakoshy 2,638,523 Content Creator comedy, fashion, activism
@TanyaBurr 2,575,746 Influencer Actor, Instagrammer, pick n mix
@hinaparvezbutt 2,500,118 Politician Politics, Leadership, Writing
@SarahMillican75 2,115,516 Comedian Comedy, Feminism, Pets
@marvi_memon 2,077,151 Politician Politics, Poverty Alleviation, Advisory Council

Top Keywords in Follower Bios

women (5,160) social (3,415) love (3,188) health (3,146) life (2,999) world (2,869) development (2,509) girls (2,470) education (2,451) rights (2,328)

Top Hashtags in Follower Bios

#education (193) #women (192) #sdgs (174) #genderequality (160) #humanrights (157) #feminist (151) #blacklivesmatter (133) #blm (117) #innovation (112) #leadership (111)

73,840

Followers With Bio

26,160

Followers Without Bio

73.84%

% With Bio

26.16%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,239 analyzed

95,670

Combined Engagement

3,568

Total Likes

92,102

Total Retweets

19,134

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

100%

With @Mentions

40%

With Links

Topical Analysis:

Girls' Education Technology Media Empowerment Digital Inclusion Gender Equality Social Impact

Key Insights & Takeaways

The account highlights the importance of redefining girls' roles beyond traditional stereotypes, such as focusing on education rather than just entertainment. It uses storytelling and behind-the-scenes content to humanize its mission and build connection. It leverages global platforms like BBC and The Guardian to amplify its message and reach a wider audience.

Strengths

  • + Established follower base of 185,810
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @girleffect reveals an growing Twitter presence with 185,810 followers. The account demonstrates a content-creator strategy, averaging 56.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025