grist
We're a nonprofit news org dedicated to telling stories of climate solutions and a just future. Get our journalism in your inbox: https://grist.org/subscribe/
235,836
Followers
3,150
Following
107,816
Tweets
19.3
Avg Engagement
9,424
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @grist's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2007-07-02
- Verification:Yes
- Location:Seattle, WA
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:11.2
- Avg Retweets per Tweet:8.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,246 tweetsOn average, their tweets receive 425 likes and 238 retweets, indicating moderate to high engagement. Verified accounts make up 0.8% of their followers, suggesting a mix of public figures and general users.
11.2
Avg Likes/Tweet
8.1
Avg Retweets/Tweet
36,413
Total Likes
26,251
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
4
Median Retweets
20
75th Percentile
1,326
Top Tweet
0.08
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
71.9%
Original
10.7%
Replies
16.9%
Retweets
0.6%
Quotes
0.0%
Threads
0.1%
With Media
81.2%
With Links
5.3%
With #Tags
26.8%
With @Mentions
1.2%
With Emojis
175
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.15
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
87.0%
Weekday Posts
13.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 547 retweets (17% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersTheir audience is primarily interested in environmental journalism and climate solutions. They are likely to be environmentally conscious individuals and policymakers.
Good
Audience Quality
18.2%
Suspicion Index
14.2%
Low-Quality %
187
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
20.1%
Empty Bio
12.5%
<10 Tweets
26.5%
Mass Following (>2K)
0.0%
New (<90 days)
31.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
64.1%
No URL
8.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
155,893,932
Total Potential Reach
187
Median Follower Reach
708
75th Percentile Reach
19.5%
>1K followers
2.7%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
72.7%
Creators
36,347 accounts
14.8%
Consumers
7,399 accounts
12.5%
Dormant
6,254 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
784
Verified Followers
0.78% of total
10,269
Protected Accounts
10.17% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,478 | Wrestler | Wrestling, Motivation, Self-promotion |
| @AOC | 13,424,629 | Politician | politics, social justice, equality |
| @Pharrell | 10,562,132 | Musician | music, fashion, creativity |
| @MarceloTas | 9,128,517 | Influencer | - |
| @RollingStone | 6,338,918 | Media | Music, Entertainment, Culture |
| @OMGFacts | 6,277,846 | Fact Curator | Factual, Curious, All Things |
| @GretaThunberg | 5,816,250 | Activist | Climate activism, Environmentalism, Asperger's |
| @SaharaReporters | 5,014,684 | Journalist | Citizen journalism, New York, News |
| @weatherchannel | 4,427,810 | Meteorologist | Weather, Forecasts, Alerts |
| @diegoluna_ | 2,786,832 | Actor | Mexico, Twitter, Actor |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
79,613
Followers With Bio
21,370
Followers Without Bio
78.84%
% With Bio
21.16%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed4,003
Combined Engagement
2,618
Total Likes
1,385
Total Retweets
801
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
A lethal tick-borne illness driven by climate change is spreading in the U.S., but experts say it’s not time to freak out – yet. https://t.co/9DGk56hGGY
“Back then, we thought it was 2 degrees of global warming that would push us into the danger zone. But actually, we have already left the space of climate safety.” https://t.co/O6a2daHpxj
Biggest Climate Stories of 2022 An IPCC report called for "rapid and deep" transition away from fossil fuels, warning that nations must take swift and aggressive steps immediately if they hope to avoid the worst impacts of global warming. https://t.co/eiqgfJnRmU
⏰ It’s finally time! We are accepting applications for @Grist’s six (paid, remote) climate reporting fellowships (due by December 19), and we’ve made some important changes y’all should know about. A thread 🧵
The return of the American bison is a boon to biodiversity — but not everyone is keen to have them back. https://t.co/OIWg3xZ87c
Key Insights & Takeaways
Their content often highlights the intersection of climate change and public health, such as tick-borne illnesses. They emphasize the urgency of climate action while also promoting hope through solutions like the return of bison. They use a mix of scientific data and storytelling to make complex issues accessible.
Strengths
- + Established follower base of 235,836
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @grist reveals an growing Twitter presence with 235,836 followers. The account demonstrates a content-creator strategy, averaging 19.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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