GuideStar by Candid

GuideStar by Candid

@GuideStarUSA

GuideStar and Foundation Center are Candid. We connect people who want to change the world to the resources they need to do it. Follow us @CandidDotOrg

NY, VA, DC, CA, and in a community near you https://candid.org/ Joined 2009-04-30 Date of Analysis: Dec 16, 2025

69,311

Followers

26,550

Following

24,487

Tweets

3.1

Avg Engagement

1,838

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @GuideStarUSA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-04-30
  • Verification:No
  • Location:NY, VA, DC, CA, and in a community near you

Data Summary

  • Tweets Analyzed:3,190
  • Avg Likes per Tweet:1.7
  • Avg Retweets per Tweet:1.5
  • Followers Analyzed:10,999

Engagement Analysis

Based on 3,190 tweets

The account has moderate engagement with an average of 34 likes and 20 retweets per tweet. The engagement is likely driven by informative and mission-focused content.

1.7

Avg Likes/Tweet

1.5

Avg Retweets/Tweet

5,370

Total Likes

4,651

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

1

Median Retweets

4

75th Percentile

159

Top Tweet

0.05

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

68.0%

Original

20.1%

Replies

10.7%

Retweets

1.3%

Quotes

0.0%

Threads

0.1%

With Media

77.5%

With Links

61.6%

With #Tags

61.4%

With @Mentions

1.1%

With Emojis

148

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.3

Reply/Original Ratio

0.12

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

97.5%

Weekday Posts

2.5%

Weekend Posts

Top Hashtags

#nonprofit (430) #gsnonprofitprofile (378) #guidestarplatinum (340) #fundraising (239) #nonprofits (227) #givingtuesday (103) #npowintergames (78) #nonprofitprofile (55) #givingseason (50) #donors (41)

Most Mentioned

@guidestarusa (366) @candiddotorg (105) @classy (63) @nonprofittimes (47) @charitynav (45) @globalgiving (39) @nphub (38) @npquarterly (37) @foundant (27) @johnhaydon (27)

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Content Strategy Analysis

Based on 3,190 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,168 (68%)
Replies 640 (20%)
Retweets 342 (11%)
Quote Tweets 40 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 342 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,190 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,999 followers

The primary audience includes nonprofits, philanthropists, and individuals interested in social impact and charitable work. The content is likely aimed at those seeking resources, information, and networking opportunities.

Good

Audience Quality

16.5%

Suspicion Index

11.9%

Low-Quality %

171

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

17.9%

Empty Bio

11.2%

<10 Tweets

26.2%

Mass Following (>2K)

0.0%

New (<90 days)

26.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

47.1%

No URL

6.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

21,962,354

Total Potential Reach

171

Median Follower Reach

571

75th Percentile Reach

15.9%

>1K followers

2.1%

>10K followers

0.6%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

68.7%

Creators

7,558 accounts

20.1%

Consumers

2,214 accounts

11.2%

Dormant

1,227 accounts

132

Verified Followers

1.2% of total

17.4%

Professional Bios

founder, dev, analyst, etc.

0.21

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (265) Washington, DC (191) New York, NY (142) Bangladesh (107) Chicago, IL (98) Los Angeles, CA (95) Atlanta, GA (84) Dhaka, Bangladesh (76) USA (75) Boston, MA (75)

132

Verified Followers

1.2% of total

841

Protected Accounts

7.65% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@zlj517 1,967,135 Spokesman Geopolitics, Diplomacy, Communication
@ScottBaio 828,121 Actor Movies, TV shows, Family
@larrykim 725,709 Entrepreneur Startups, AdWords, Chatbots
@PleasureEllis 680,245 Entertainer Music, Transformation, Celebration
@Ahmad_Neamah 628,973 Islamic Scholar Islamic Jurisprudence, Religious Education, Religious Authority
@tanjaplayner 497,880 Artist Pop Art, Artist, Artworks
@djkingassassin 465,203 DJ Music, Club, Producer
@Uldouz 458,184 Influencer Women's rights, Charity, Social media
@DrAnthony 446,062 Doctor Work, Stuff
@EvanKirstel 348,939 Tech Influencer Tech, B2B, Social media

Top Keywords in Follower Bios

nonprofit (886) community (558) social (538) education (420) development (344) organization (335) health (330) world (330) life (329) love (324)

Top Hashtags in Follower Bios

#nonprofit (71) #nonprofits (32) #philanthropy (27) #csr (24) #fundraising (22) #education (20) #marketing (18) #socialimpact (18) #ai (18) #digitalmarketing (16)

9,028

Followers With Bio

1,971

Followers Without Bio

82.08%

% With Bio

17.92%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,190 analyzed

447

Combined Engagement

175

Total Likes

272

Total Retweets

89

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

60%

With @Mentions

100%

With Links

Topical Analysis:

Nonprofit Philanthropy Data-Driven Impact Collaboration Social Change Mission-Driven Organizations

Key Insights & Takeaways

The account is focused on promoting the merger of GuideStar and The Foundation Center into Candid, highlighting the importance of data in driving better decisions and outcomes. It uses a consistent mission-driven message, emphasizing collaboration and impact across the nonprofit sector. The account actively shares key mission-related content and encourages followers to engage with its main handle @CandidDotOrg.

Strengths

  • + Established follower base of 69,311
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @GuideStarUSA reveals an growing Twitter presence with 69,311 followers. The account demonstrates a content-creator strategy, averaging 3.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025