Hallmark Channel
Official Account of Hallmark Channel - https://www.hallmarkchannel.com
259,399
Followers
4,740
Following
399,948
Tweets
43.9
Avg Engagement
1,103
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @hallmarkchannel's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-20
- Verification:No
- Location:www.hallmarkchannel.com
Data Summary
- Tweets Analyzed:3,242
- Avg Likes per Tweet:33.5
- Avg Retweets per Tweet:10.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,242 tweetsThe account maintains a consistent level of engagement with its audience, as seen through the average likes and retweets. It also uses hashtags and links to drive interaction and traffic to its content.
33.5
Avg Likes/Tweet
10.4
Avg Retweets/Tweet
108,730
Total Likes
33,655
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
4
Median Retweets
62
75th Percentile
1,367
Top Tweet
0.17
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
30.8%
Original
41.4%
Replies
20.5%
Retweets
7.3%
Quotes
0.0%
Threads
0.8%
With Media
48.6%
With Links
77.3%
With #Tags
84.0%
With @Mentions
25.1%
With Emojis
105
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.34
Reply/Original Ratio
0.36
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
53.4%
Weekday Posts
46.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,242 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 665 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,242 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily fans of Hallmark Channel's holiday and family-themed programming. They are likely to be interested in festive content, celebrity birthdays, and new episode announcements.
Average
Audience Quality
26.0%
Suspicion Index
31.1%
Low-Quality %
34
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.8%
Empty Bio
25.7%
<10 Tweets
15.7%
Mass Following (>2K)
0.0%
New (<90 days)
53.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.2%
No URL
17.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
57,879,178
Total Potential Reach
34
Median Follower Reach
164
75th Percentile Reach
6.3%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.3%
Creators
27,164 accounts
19.9%
Consumers
9,971 accounts
25.7%
Dormant
12,865 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
564
Verified Followers
0.56% of total
14,057
Protected Accounts
13.92% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @jimmyfallon | 50,781,908 | Comedian | Comedy, TV, Music |
| @JohnCena | 14,101,189 | Wrestler | Wrestling, Motivation, Self-promotion |
| @EW | 6,411,668 | Media | Movies, Entertainment, News |
| @JordinSparks | 3,508,579 | Singer | Music, Songwriting, Performing |
| @THR | 3,458,646 | Entertainment News | Entertainment, News, Reviews |
| @JakeTAustin | 2,776,590 | Actor | acting, philanthropy, travel |
| @JimmyKimmelLive | 2,103,605 | TV Host | Comedy, Entertainment, Fun |
| @Meghan_Trainor | 1,988,379 | Singer | Music, Love, Collaboration |
| @KameronBennett | 1,813,947 | DJ | Music, DJing, Booking |
| @toddcarey | 1,685,421 | Musician | Music, Collaboration, Community |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
56,312
Followers With Bio
44,685
Followers Without Bio
55.76%
% With Bio
44.24%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,242 analyzed5,502
Combined Engagement
3,752
Total Likes
1,750
Total Retweets
1,100
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
Thanks for tuning in and live tweeting we hope you enjoyed #TheWeddingVeil Journey! Tune in Sunday at 9/8c for an all new episode of #TheWayHome! https://t.co/pchaIPELQ1
We hope you’re enjoying #TheWayHome so far! RT to win a polaroid camera inspired by the series. https://t.co/0zR7dZIfcX
We hope you’re enjoying #TheWayHome so far! RT to win a polaroid camera inspired by the series. https://t.co/OhDjMQhLYv
We hope you’re enjoying #TheWayHome so far! RT to win a polaroid camera inspired by the series. https://t.co/KE4bk7gDcN
Wishing the happiest of birthdays to @krispolaha from last year’s We Wish You a Married Christmas and Haul out the Holly! 🥳 https://t.co/4oSuCReznU
Key Insights & Takeaways
The account frequently promotes new episodes and special events, which likely drives viewership and engagement. Celebrating cast members and their birthdays helps build a personal connection with the audience. Using hashtags and links to external content enhances visibility and encourages further interaction.
Strengths
- + Established follower base of 259,399
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @hallmarkchannel reveals an growing Twitter presence with 259,399 followers. The account demonstrates a conversation-first approach, averaging 43.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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