HubSpot
Get in your *smart* CRM era. The AI-powered customer platform to scale your business.
820,713
Followers
41,227
Following
90,087
Tweets
25.7
Avg Engagement
22,394
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @HubSpot's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-04-21
- Verification:Yes
- Location:Cambridge, MA
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:15.1
- Avg Retweets per Tweet:10.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsAverage likes and retweets suggest a moderate level of audience interaction, with a focus on informative and thought-provoking content.
15.1
Avg Likes/Tweet
10.6
Avg Retweets/Tweet
49,163
Total Likes
34,341
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
20
75th Percentile
4,602
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
27.0%
Original
60.5%
Replies
11.4%
Retweets
1.1%
Quotes
0.0%
Threads
0.1%
With Media
24.0%
With Links
9.1%
With #Tags
67.4%
With @Mentions
26.5%
With Emojis
125
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.24
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
79.8%
Weekday Posts
20.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 372 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe content targets marketing professionals, entrepreneurs, and business owners looking to scale their operations.
Average
Audience Quality
23.1%
Suspicion Index
24.5%
Low-Quality %
31
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.9%
Empty Bio
31.1%
<10 Tweets
12.9%
Mass Following (>2K)
0.0%
New (<90 days)
45.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
67.7%
No URL
21.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
46,588,678
Total Potential Reach
31
Median Follower Reach
171
75th Percentile Reach
6.6%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
44.6%
Creators
22,324 accounts
24.2%
Consumers
12,110 accounts
31.1%
Dormant
15,566 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,557
Verified Followers
1.54% of total
8,314
Protected Accounts
8.23% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,461 | Wrestler | Wrestling, Motivation, Self-promotion |
| @GuyKawasaki | 1,387,514 | Chief Evangelist | podcasting, design, entrepreneurship |
| @SinghLions | 1,335,111 | Restaurateur | Food, Travel, Influencer |
| @naqvimukhtar | 1,280,811 | Politician | Politics, Minority Affairs, Parliament |
| @mmpadellan | 1,223,453 | Political Commentator | #BlueWave2022, #Feminist, #TheResistance |
| @hulu | 1,132,294 | Streaming Service | diversity, Hispanic, Latinx |
| @BaronDavis | 1,031,223 | Entrepreneur | Investor, Finesser, Creator |
| @NOH8Campaign | 801,957 | Activism | equality, bullying, discrimination |
| @WipeHomophobia | 697,225 | - | - |
| @TrungTPhan | 638,418 | Writer | business, tech, podcast |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
75,618
Followers With Bio
25,380
Followers Without Bio
74.87%
% With Bio
25.13%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed11,726
Combined Engagement
1,240
Total Likes
10,486
Total Retweets
2,345
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
80%
With @Mentions
0%
With Links
Topical Analysis:
RT @MKBHD: First law of creativity: Your best ideas will come to you when they’re impossible to write down
RT @SahilBloom: Storytelling is a superpower. A key to unlocking growth in your writing, startups, marketing, business, or career. THREAD…
RT @ProfFeynman: The most important aspect of creativity and innovation is not being afraid to fail.
What’s the most underrated skill in marketing? We’ll start: Empathy.
RT @dharmesh: I've been furiously coding away every night on a new project. Thrilled I can finally share it with you. ChatSpot is someth…
Key Insights & Takeaways
HubSpot emphasizes empathy as a critical yet underrated skill in marketing. They highlight strategic brand-building as a key challenge for early-stage startups. They prioritize deep, meaningful questions in hiring for marketing roles.
Strengths
- + Established follower base of 820,713
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @HubSpot reveals an growing Twitter presence with 820,713 followers. The account demonstrates a conversation-first approach, averaging 25.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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