Ian Mendes
Senior Writer @TheAthletic. Co-host @TheAthleticNHL podcast. Ringette enthusiast. Proud @Jschool_CU alum. Email: imendes@theathletic.com
82,902
Followers
850
Following
41,765
Tweets
238.5
Avg Engagement
1,252
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ian_mendes's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-09-15
- Verification:No
- Location:Ottawa, Canada
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:111.1
- Avg Retweets per Tweet:127.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,248 tweetsHis tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The content is well-received and often shared widely.
111.1
Avg Likes/Tweet
127.4
Avg Retweets/Tweet
360,694
Total Likes
413,874
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
19
Median Likes
4
Median Retweets
144
75th Percentile
60,654
Top Tweet
2.88
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
35.2%
Original
24.5%
Replies
30.0%
Retweets
10.3%
Quotes
0.0%
Threads
0.3%
With Media
47.6%
With Links
5.8%
With #Tags
59.4%
With @Mentions
4.8%
With Emojis
176
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.7
Reply/Original Ratio
0.34
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
79.8%
Weekday Posts
20.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 976 retweets (30% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis audience includes hockey fans, sports enthusiasts, and followers of The Athletic. The content appeals to both casual and dedicated hockey fans.
Average
Audience Quality
24.6%
Suspicion Index
32.5%
Low-Quality %
36
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.8%
Empty Bio
27.0%
<10 Tweets
13.0%
Mass Following (>2K)
0.0%
New (<90 days)
47.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.9%
No URL
19.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
24,618,142
Total Potential Reach
36
Median Follower Reach
168
75th Percentile Reach
6.3%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53.0%
Creators
5,303 accounts
20.0%
Consumers
1,998 accounts
27.0%
Dormant
2,699 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
83
Verified Followers
0.83% of total
867
Protected Accounts
8.67% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,762 | Wrestler | Wrestling, Motivation, Self-promotion |
| @CBCAlerts | 1,527,381 | News broadcaster | News, Canada, Alerts |
| @NOH8Campaign | 800,210 | Activism | equality, bullying, discrimination |
| @JamesMelville | 438,415 | Consultant | Communications, Sponsorship, Writing |
| @zammit_marc | 385,807 | Filmmaker | Film, Acting, Producing |
| @garyhgoodridge | 362,922 | Fighter | UFC, Arm Wrestling, Mental Health |
| @TheEricYoung | 277,140 | Wrestler | Wrestling, Fantasy Hockey, Fantasy Football |
| @schadjoe | 235,184 | Sports Journalist | Miami Dolphins, Journalist, Sports |
| @clauok10 | 218,158 | - | - |
| @BobRae48 | 195,894 | Ambassador | Ambassador, writer, teacher |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,421
Followers With Bio
4,579
Followers Without Bio
54.21%
% With Bio
45.79%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed200,251
Combined Engagement
0
Total Likes
200,251
Total Retweets
40,050
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @TSN_Sports: Russian tennis player Andrey Rublev writes "No war please" on the camera following his advancement to the final in Dubai. https://t.co/GQe8d01rTd
RT @HamlinIsland: The love is felt, & extremely real. No matter race or religion everybody coming together in prayer! 🙏❤️
RT @CalvinRidley1: I bet 1500 total I don’t have a gambling problem
RT @jason_corcoran: Apple Pay and Google Pay no longer work on Moscow's metro system, leading to long queues as people fumble about for cash https://t.co/ezaLZneKiJ
RT @austin_walker: What was Bill Russell's life like while he was racking up 11 rings? His daughter writes: https://t.co/ETKKvEbDfX
Key Insights & Takeaways
Mendes often highlights unique and memorable moments in NHL history, which resonate with his audience. He uses multimedia links to provide deeper context and engagement with his tweets. His focus on young stars and their development reflects a broader interest in the future of the sport.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 82,902
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ian_mendes reveals an well-established Twitter presence with 82,902 followers. The account demonstrates a content-creator strategy, averaging 238.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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