Ian Mendes

Ian Mendes

@ian_mendes

Senior Writer @TheAthletic. Co-host @TheAthleticNHL podcast. Ringette enthusiast. Proud @Jschool_CU alum. Email: imendes@theathletic.com

Ottawa, Canada https://www.tsn.ca/ian-mendes-1.88466 Joined 2009-09-15 Date of Analysis: Dec 16, 2025

82,902

Followers

850

Following

41,765

Tweets

238.5

Avg Engagement

1,252

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ian_mendes's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-09-15
  • Verification:No
  • Location:Ottawa, Canada

Data Summary

  • Tweets Analyzed:3,248
  • Avg Likes per Tweet:111.1
  • Avg Retweets per Tweet:127.4
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,248 tweets

His tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The content is well-received and often shared widely.

111.1

Avg Likes/Tweet

127.4

Avg Retweets/Tweet

360,694

Total Likes

413,874

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

19

Median Likes

4

Median Retweets

144

75th Percentile

60,654

Top Tweet

2.88

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

35.2%

Original

24.5%

Replies

30.0%

Retweets

10.3%

Quotes

0.0%

Threads

0.3%

With Media

47.6%

With Links

5.8%

With #Tags

59.4%

With @Mentions

4.8%

With Emojis

176

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.7

Reply/Original Ratio

0.34

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

79.8%

Weekday Posts

20.2%

Weekend Posts

Top Hashtags

#sens (68) #gosensgo (27) #nhl (6) #mnwild (6) #ottawa (6) #alfietothehall (6) #ottnews (6) #losp (4) #blackhawks (4) #vgk (4)

Most Mentioned

@ian_mendes (352) @downgoesbrown (79) @hailey_salvian (70) @theathleticnhl (65) @jkamckenzie (59) @katiejstrang (58) @senscentral (54) @cbeatae (43) @jessegranger_ (38) @robsondan (37)

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Content Strategy Analysis

Based on 3,248 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,142 (35%)
Replies 796 (25%)
Retweets 976 (30%)
Quote Tweets 334 (10%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 976 retweets (30% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,248 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

His audience includes hockey fans, sports enthusiasts, and followers of The Athletic. The content appeals to both casual and dedicated hockey fans.

Average

Audience Quality

24.6%

Suspicion Index

32.5%

Low-Quality %

36

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

45.8%

Empty Bio

27.0%

<10 Tweets

13.0%

Mass Following (>2K)

0.0%

New (<90 days)

47.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

87.9%

No URL

19.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

24,618,142

Total Potential Reach

36

Median Follower Reach

168

75th Percentile Reach

6.3%

>1K followers

1.2%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

53.0%

Creators

5,303 accounts

20.0%

Consumers

1,998 accounts

27.0%

Dormant

2,699 accounts

83

Verified Followers

0.83% of total

7.1%

Professional Bios

founder, dev, analyst, etc.

0.11

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Ottawa, Ontario (592) Canada (227) Toronto, Ontario (139) Ottawa (131) Ontario, Canada (108) Toronto (51) Ottawa, Canada (47) United States (45) Montréal, Québec (43) Ottawa, Ontario, Canada (34)

83

Verified Followers

0.83% of total

867

Protected Accounts

8.67% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,097,762 Wrestler Wrestling, Motivation, Self-promotion
@CBCAlerts 1,527,381 News broadcaster News, Canada, Alerts
@NOH8Campaign 800,210 Activism equality, bullying, discrimination
@JamesMelville 438,415 Consultant Communications, Sponsorship, Writing
@zammit_marc 385,807 Filmmaker Film, Acting, Producing
@garyhgoodridge 362,922 Fighter UFC, Arm Wrestling, Mental Health
@TheEricYoung 277,140 Wrestler Wrestling, Fantasy Hockey, Fantasy Football
@schadjoe 235,184 Sports Journalist Miami Dolphins, Journalist, Sports
@clauok10 218,158 - -
@BobRae48 195,894 Ambassador Ambassador, writer, teacher

Top Keywords in Follower Bios

hockey (507) sports (395) sens (297) love (271) ottawa (215) life (167) father (157) gosensgo (152) husband (143) hehim (135)

Top Hashtags in Follower Bios

#gosensgo (149) #sens (23) #leafsforever (22) #1 (21) #gohabsgo (18) #wethenorth (16) #nextlevel (15) #letsgooilers (12) #blm (11) #canucks (10)

5,421

Followers With Bio

4,579

Followers Without Bio

54.21%

% With Bio

45.79%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,248 analyzed

200,251

Combined Engagement

0

Total Likes

200,251

Total Retweets

40,050

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Hockey Sports Analysis Nhl Personal Interests Media And Podcasting

Key Insights & Takeaways

Mendes often highlights unique and memorable moments in NHL history, which resonate with his audience. He uses multimedia links to provide deeper context and engagement with his tweets. His focus on young stars and their development reflects a broader interest in the future of the sport.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 82,902
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ian_mendes reveals an well-established Twitter presence with 82,902 followers. The account demonstrates a content-creator strategy, averaging 238.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025