IDEO
IDEO is a global design company. We believe a better future is for all of us to design.
351,261
Followers
5,176
Following
9,638
Tweets
35.6
Avg Engagement
9,274
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ideo's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-09
- Verification:Yes
- Location:San Francisco, CA
Data Summary
- Tweets Analyzed:3,216
- Avg Likes per Tweet:19.6
- Avg Retweets per Tweet:16.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,216 tweetsIDEO's tweets typically receive moderate engagement, with an average of 199 likes and 95 retweets. Their content encourages reflection and discussion, which contributes to meaningful interactions.
19.6
Avg Likes/Tweet
16.0
Avg Retweets/Tweet
63,081
Total Likes
51,350
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
9
Median Retweets
45
75th Percentile
2,299
Top Tweet
0.1
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
52.6%
Original
2.7%
Replies
43.6%
Retweets
1.1%
Quotes
0.0%
Threads
0.2%
With Media
71.6%
With Links
24.3%
With #Tags
79.5%
With @Mentions
1.2%
With Emojis
171
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
93.8%
Weekday Posts
6.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,216 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,402 retweets (44% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,216 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersTheir audience includes designers, innovators, and professionals interested in design thinking and social impact. They also engage with communities focused on equity and justice.
Good
Audience Quality
19.7%
Suspicion Index
20.9%
Low-Quality %
66
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26.7%
Empty Bio
22.7%
<10 Tweets
13.9%
Mass Following (>2K)
0.0%
New (<90 days)
38.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
64.4%
No URL
15.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
70,449,302
Total Potential Reach
66
Median Follower Reach
282
75th Percentile Reach
9.2%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
55.6%
Creators
27,805 accounts
21.7%
Consumers
10,862 accounts
22.7%
Dormant
11,333 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,639
Verified Followers
1.62% of total
11,033
Protected Accounts
10.92% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,103,745 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Meta | 13,947,609 | Tech Entrepreneur | Gaming, Metaverse, Social Connection |
| @MarceloTas | 9,129,487 | Influencer | - |
| @jack | 6,526,300 | Cryptocurrency Trader | bitcoin, chill, #nostr |
| @MuseumModernArt | 5,254,785 | Museum | art, contemporary, museum |
| @altonbrown | 4,395,697 | Chef | Cooking, Science, Humor |
| @RobertAlai | 1,855,830 | Politician | Tech, Politics, Auditing |
| @NEARProtocol | 1,667,294 | Blockchain Platform | Blockchain, Climate-neutral, Reimagine |
| @JETAR9 | 1,525,956 | Inspirational Speaker | Spirituality, Happiness, Clarity |
| @Ricamconsult | 1,508,656 | Economista | Economia, Humor, Influência |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
74,200
Followers With Bio
26,799
Followers Without Bio
73.47%
% With Bio
26.53%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,216 analyzed5,806
Combined Engagement
458
Total Likes
5,348
Total Retweets
1,161
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @NatGeo: Our April issue is devoted to exploring race—how it defines, separates and unites us. Read the story behind the cover: https://…
RT @TEDTalks: "Adults who exhibit genuine joy are often dismissed as childish, too feminine, unserious, or self-indulgent, so we hold ourse…
RT @EarthshotPrize: Introducing the Finalists of The #EarthshotPrize 2022 Fifteen extraordinary innovators and leaders from around the wor…
As designers, it's hard to be sure we've got the right answers—after all, our job is to help create a future that is, by definition, uncertain. So how can we get more comfortable with being uncomfortable? @martaharding shares 3 ways to navigate ambiguity: https://t.co/CbaXVQBub2
"Learning isn’t about the consumption of new information. Learning is the process of using our innate abilities to construct—or create—new understandings of the world. Learning, by its very nature, is a creative act."—@sandyspeicher https://t.co/RuOYLBqSFQ
Key Insights & Takeaways
IDEO emphasizes the importance of learning as a process of creating new understanding, not just consuming information. They highlight the uncertainty inherent in design and the need for continuous exploration. Their tweets often align with social justice issues, showing a commitment to equity and inclusion.
Strengths
- + Established follower base of 351,261
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ideo reveals an growing Twitter presence with 351,261 followers. The account demonstrates a content-creator strategy, averaging 35.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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