Marlo Hampton
#RHOA Le Archive Showroom, Glam It Up, Inc., Management @drivenbylmg
321,547
Followers
507
Following
14,927
Tweets
833.2
Avg Engagement
577
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @iheartMarlo's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-06-03
- Verification:No
- Location:Atlanta
Data Summary
- Tweets Analyzed:3,063
- Avg Likes per Tweet:60.4
- Avg Retweets per Tweet:772.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,063 tweetsiheartMarlo's tweets are well-received, with high average likes and retweets, indicating a strong and active community. Their content often sparks conversations and reactions, especially around fashion and personal experiences.
60.4
Avg Likes/Tweet
772.8
Avg Retweets/Tweet
184,915
Total Likes
2,367,224
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
3
Median Retweets
68
75th Percentile
1,421,756
Top Tweet
2.59
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
34.4%
Original
3.2%
Replies
53.9%
Retweets
8.5%
Quotes
0.0%
Threads
0.4%
With Media
40.3%
With Links
46.8%
With #Tags
67.4%
With @Mentions
42.0%
With Emojis
95
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.09
Reply/Original Ratio
0.16
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
85.8%
Weekday Posts
14.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,063 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,652 retweets (54% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,063 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of fans of reality TV, especially RHOA, and individuals interested in fashion and lifestyle trends. They are likely active on social media and enjoy interactive and entertaining content.
Average
Audience Quality
28.8%
Suspicion Index
36.5%
Low-Quality %
16
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
50.1%
Empty Bio
34.7%
<10 Tweets
5.9%
Mass Following (>2K)
0.0%
New (<90 days)
65.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.6%
No URL
22.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
31,949,519
Total Potential Reach
16
Median Follower Reach
69
75th Percentile Reach
2.6%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
40.1%
Creators
20,066 accounts
25.1%
Consumers
12,560 accounts
34.7%
Dormant
17,374 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
345
Verified Followers
0.34% of total
14,238
Protected Accounts
14.1% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,103,142 | Wrestler | Wrestling, Motivation, Self-promotion |
| @PhaedraParks | 963,021 | Attorney | Southern belle, mommy, lifestyle guru |
| @tamrajudgeOC | 861,826 | Reality TV Star | CBD, Fitness, Social Media |
| @MilesSTEREOS | 861,331 | Musician | Guitarist, Writer, Producer |
| @NOH8Campaign | 801,557 | Activism | equality, bullying, discrimination |
| @iownjd | 778,254 | Lawyer | learn, inspire, engage |
| @TrinaBraxton | 682,898 | Entertainer | Mother, Sister, Singer |
| @RealDeniseWelch | 556,015 | Author | Books, Acting, Writing |
| @TaylorArmstrong | 536,917 | Reality TV Star | Family, Writing, Reality TV |
| @THE_THEO_FORD | 469,327 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
52,536
Followers With Bio
48,462
Followers Without Bio
52.02%
% With Bio
47.98%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,063 analyzed2,052,798
Combined Engagement
0
Total Likes
2,052,798
Total Retweets
410,560
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @BarackObama: "No one is born hating another person because of the color of his skin or his background or his religion..." https://t.co/…
RT @BarackObama: Michelle and I are so inspired by all the young people who made today’s marches happen. Keep at it. You’re leading us forw…
RT @BarackObama: On behalf of the Obama family, Merry Christmas! We wish you joy and peace this holiday season. https://t.co/CNFUZrhrBj
RT @FloydMayweather: Talking doesn't win fights.
RT @ParisHilton: Them: "You can't just erase people from your life" Me: https://t.co/vLBbLuT2iX
Key Insights & Takeaways
The user frequently references popular shows and brands, indicating a strategic use of brand partnerships and audience familiarity. They engage in humor and satire, often mocking fashion trends and brand reactions. Their content often highlights personal experiences and emotions, which resonate with their audience.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 321,547
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @iheartMarlo reveals an well-established Twitter presence with 321,547 followers. The account demonstrates a content-creator strategy, averaging 833.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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