Illamasqua
The Official Illamasqua Twitter. Beauty not Brutality 🖤 #illamafia
104,308
Followers
2,567
Following
35,566
Tweets
3.8
Avg Engagement
767
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Illamasqua's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-03
- Verification:No
- Location:United Kingdom
Data Summary
- Tweets Analyzed:3,177
- Avg Likes per Tweet:3.3
- Avg Retweets per Tweet:0.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,177 tweetsThe account maintains a steady level of engagement with average likes and retweets, indicating a consistent but not overwhelming level of interaction. Collaborations and promotions seem to drive more engagement.
3.3
Avg Likes/Tweet
0.4
Avg Retweets/Tweet
10,610
Total Likes
1,400
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
5
75th Percentile
79
Top Tweet
0.04
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
47.0%
Original
46.2%
Replies
0.9%
Retweets
5.8%
Quotes
0.0%
Threads
1.0%
With Media
49.0%
With Links
47.1%
With #Tags
74.5%
With @Mentions
76.8%
With Emojis
123
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.98
Reply/Original Ratio
6.13
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
78.5%
Weekday Posts
21.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,177 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 30 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,177 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is beauty enthusiasts, particularly those interested in makeup and skincare products. The brand targets a diverse demographic, emphasizing inclusivity and a wide range of skin tones.
Average
Audience Quality
21.0%
Suspicion Index
18.5%
Low-Quality %
58
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
28.2%
Empty Bio
15.9%
<10 Tweets
17.9%
Mass Following (>2K)
0.0%
New (<90 days)
48.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
74.9%
No URL
8.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
29,748,492
Total Potential Reach
58
Median Follower Reach
251
75th Percentile Reach
7.3%
>1K followers
1.0%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
62.8%
Creators
6,283 accounts
21.3%
Consumers
2,129 accounts
15.9%
Dormant
1,588 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
32
Verified Followers
0.32% of total
1,250
Protected Accounts
12.5% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,357 | Wrestler | Wrestling, Motivation, Self-promotion |
| @lottietommo | 2,342,367 | - | - |
| @KameronBennett | 1,820,080 | DJ | Music, DJing, Booking |
| @JDaIey | 1,243,321 | - | - |
| @trixiemattel | 1,156,053 | Drag Queen | Music, Drag, Booking |
| @AmyDumas | 523,307 | Wrestler | surfing, hiking, Twitching |
| @LPinderOfficial | 516,002 | - | - |
| @THE_THEO_FORD | 472,425 | - | - |
| @MrHarryDerbidge | 355,160 | Makeup Artist | makeup, fashion, beauty |
| @dollyjoyner | 344,565 | Actress | Acting, UnitedVoices, KTThrelfall |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,184
Followers With Bio
2,816
Followers Without Bio
71.84%
% With Bio
28.16%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,177 analyzed315
Combined Engagement
191
Total Likes
124
Total Retweets
63
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
RT @amywinehouse: From her beehive to her eyeliner, Amy’s style is instantly recognisable and completely beloved. Made in collaboration with Amy’s friends, family and @amysfoundation (registered charity), celebrate her iconic look with @illamasqua 🖤 https://t.co/plqFw2MPWl https
Coming soon 🖤🖤🖤 https://t.co/SiNvUbTK0K
GLOW GET THEM @tamannabeauty ✨ #subtletostrobe We have a Beyond Liquid Highlighter perfect for every skin tone, finding your glow has never been easier. Get yours here: https://t.co/CwPJ9Pctdb https://t.co/kAJc70sjN5
LET IT GLOW, LET IT GLOW, LET IT GLOW ✨✨✨ #illamafia @ioana_cristea uses our OMG Beyond Powder to create the perfect glow, get the look here: https://t.co/be13ognqcK https://t.co/wCGrsnyiQZ
Current situation ... 👀 https://t.co/cBugnIznYr
Key Insights & Takeaways
The brand heavily focuses on inclusivity and diverse skin tones, which resonates well with its audience. Collaborations with influencers and other brands help boost visibility and engagement. Promotional content, especially around new product launches, appears to be a key driver of engagement.
Strengths
- + Established follower base of 104,308
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Illamasqua reveals an growing Twitter presence with 104,308 followers. The account demonstrates a content-creator strategy, averaging 3.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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