India Knight

India Knight

@indiaknight

India Knight's Beauty Edit - What Works When You're Older is out on November 2. Pre order here: https://www.amazon.co.uk/India-Knights-Beauty-Edit-Works/dp/0241672554/

Suffolk https://indiaknight.substack.com/ Joined 2009-01-27 Date of Analysis: Dec 16, 2025

164,221

Followers

2,887

Following

602

Tweets

1,070.9

Avg Engagement

1,741

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @indiaknight's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-01-27
  • Verification:No
  • Location:Suffolk

Data Summary

  • Tweets Analyzed:472
  • Avg Likes per Tweet:90.5
  • Avg Retweets per Tweet:980.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 472 tweets

Her tweets receive a high number of likes and retweets, indicating strong audience interaction. The engagement is driven by both personal gratitude and controversial or thought-provoking statements.

90.5

Avg Likes/Tweet

980.5

Avg Retweets/Tweet

42,714

Total Likes

462,774

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

11

Median Likes

1

Median Retweets

63

75th Percentile

157,599

Top Tweet

6.52

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

66.9%

Original

23.1%

Replies

9.3%

Retweets

0.6%

Quotes

0.0%

Threads

0.0%

With Media

59.1%

With Links

2.5%

With #Tags

30.3%

With @Mentions

5.7%

With Emojis

81

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.34

Reply/Original Ratio

0.07

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

35.0%

Weekday Posts

65.0%

Weekend Posts

Top Hashtags

#yore (1) #twotellieson (1) #eurovision2021 (1) #eurovision (1) #thearchers (1) #thepursuitoflove (1) #funeral (1) #iwd2021 (1) #harveyandme (1) #duvets (1)

Most Mentioned

@naomialderman (10) @suladoyle (8) @jsoosty (7) @indiaknight (6) @estellecostanza (6) @figtreepenguin (4) @belgianwaffling (4) @gary_rae (4) @tracey_thorn (4) @laurasrobinson (3)

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Content Strategy Analysis

Based on 472 tweets

Content Type Distribution

Content Breakdown

Original Tweets 316 (67%)
Replies 109 (23%)
Retweets 44 (9%)
Quote Tweets 3 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 44 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 472 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

Her audience includes individuals interested in beauty, aging, and personal development. They are likely to engage with her insights on mental health and societal norms.

Average

Audience Quality

21.9%

Suspicion Index

25.4%

Low-Quality %

94

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

38.7%

Empty Bio

18.9%

<10 Tweets

19.5%

Mass Following (>2K)

0.0%

New (<90 days)

39.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

79.9%

No URL

12.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

126,589,225

Total Potential Reach

94

Median Follower Reach

441

75th Percentile Reach

14.7%

>1K followers

1.9%

>10K followers

0.5%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

63.8%

Creators

31,894 accounts

17.3%

Consumers

8,671 accounts

18.9%

Dormant

9,435 accounts

210

Verified Followers

0.42% of total

15.7%

Professional Bios

founder, dev, analyst, etc.

0.15

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (2,852) London (2,425) United Kingdom (886) England, United Kingdom (632) UK (487) Ireland (334) Dublin City, Ireland (276) London, UK (267) Manchester, England (228) Scotland, United Kingdom (218)

395

Verified Followers

0.39% of total

11,203

Protected Accounts

11.09% of total

10 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,810 Wrestler Wrestling, Motivation, Self-promotion
@stephenfry 12,275,739 - -
@JKCorden 10,712,224 TV Host Comedy, Late Night TV, Entertainment
@GaryLineker 8,927,898 Football Pundit BBC Sport, Walkers, @goalhangerfilms
@GordonRamsay 7,696,366 Chef Cooking, Food, Restaurants
@GemmaAnneStyles 3,850,381 Writer writing, podcasting, mental health
@MayorofLondon 3,216,463 Politician Politics, Family, London
@Nigella_Lawson 2,756,784 Chef cooking, updates, contact
@radioleary 2,656,635 - -
@DanaPerino 2,360,123 News Anchor Fox News, Politics, News

Top Keywords in Follower Bios

views (4,725) writer (2,958) love (2,864) lover (2,656) life (2,337) mum (2,220) music (1,932) london (1,929) food (1,899) director (1,854)

Top Hashtags in Follower Bios

#fbpe (202) #gtto (93) #blm (57) #pr (56) #writer (55) #mentalhealth (54) #marketing (54) #amwriting (53) #travel (51) #blacklivesmatter (46)

61,470

Followers With Bio

39,525

Followers Without Bio

60.86%

% With Bio

39.14%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 472 analyzed

389,208

Combined Engagement

0

Total Likes

389,208

Total Retweets

77,842

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

40%

With Links

Topical Analysis:

Mental Health Societal Judgment Personal Gratitude Beauty And Aging Social Commentary

Key Insights & Takeaways

She uses her platform to address important social issues like mental health and judgment. Her content often blends personal experiences with broader societal commentary. She maintains a balance between promotional content and meaningful dialogue with her followers.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 164,221
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @indiaknight reveals an exceptionally influential Twitter presence with 164,221 followers. The account demonstrates a content-creator strategy, averaging 1,070.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025