Kay Murray

Kay Murray

@KayLMurray

Host @ESPN @ESPNFC ⚽️ @Boro fan 🫶 Mamma to Luca & Romeo 🇬🇧 🇺🇸

United States https://espnpressroom.com/us/bios/kay-murray/ Joined 2009-08-14 Date of Analysis: Dec 16, 2025

124,130

Followers

2,020

Following

54,925

Tweets

615.0

Avg Engagement

1,532

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @KayLMurray's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-08-14
  • Verification:No
  • Location:United States

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:42.5
  • Avg Retweets per Tweet:572.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

Her tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The engagement is consistent, with a focus on personal and cultural narratives that resonate with her followers.

42.5

Avg Likes/Tweet

572.5

Avg Retweets/Tweet

138,262

Total Likes

1,860,599

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

5

Median Likes

1

Median Retweets

49

75th Percentile

676,813

Top Tweet

4.95

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

35.7%

Original

39.1%

Replies

16.5%

Retweets

8.7%

Quotes

0.0%

Threads

0.1%

With Media

31.1%

With Links

19.1%

With #Tags

74.1%

With @Mentions

42.9%

With Emojis

112

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.1

Reply/Original Ratio

0.53

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

66.7%

Weekday Posts

33.3%

Weekend Posts

Top Hashtags

#laliga (98) #laligaconfidential (65) #laligaamerica (53) #utb (53) #weuro2022 (41) #fcextratime (41) #euro2020 (25) #bundesliga (23) #eng (18) #elclasico (17)

Most Mentioned

@espnfc (508) @kaylmurray (142) @raecomm (92) @lmechegaray (84) @archiert1 (72) @danthomasespn (70) @bonetti (70) @alemorenoespn (69) @januszmichallik (68) @laligaen (55)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,159 (36%)
Replies 1,271 (39%)
Retweets 536 (16%)
Quote Tweets 284 (9%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 536 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

Her audience includes sports fans, particularly those interested in ESPN and football, as well as individuals interested in personal stories and cultural discussions. The mix of English and Filipino content suggests a diverse, bilingual following.

Average

Audience Quality

23.3%

Suspicion Index

24.7%

Low-Quality %

82

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

39.5%

Empty Bio

16.3%

<10 Tweets

20.5%

Mass Following (>2K)

0.0%

New (<90 days)

49.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

87.7%

No URL

10.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

164,143,690

Total Potential Reach

82

Median Follower Reach

269

75th Percentile Reach

8.0%

>1K followers

1.6%

>10K followers

0.6%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

67.0%

Creators

33,508 accounts

16.7%

Consumers

8,355 accounts

16.3%

Dormant

8,137 accounts

318

Verified Followers

0.64% of total

7.3%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (421) Middlesbrough, England (360) United States (320) United Kingdom (282) London (268) England, United Kingdom (248) Middlesbrough (203) Los Angeles, CA (165) North East, England (149) Lagos, Nigeria (146)

487

Verified Followers

0.48% of total

13,384

Protected Accounts

13.25% of total

10 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@FabrizioRomano 14,524,264 Journalist Football, Transfers, News
@JohnCena 14,101,343 Wrestler Wrestling, Motivation, Self-promotion
@FIFAWorldCup 12,486,725 Sports Organization Soccer, International, Tournament
@ESPNFC 9,092,891 Sports Journalist Football, Global Coverage, Soccer
@Guaje7Villa 8,795,112 Entrepreneur Soccer, Projects, Management
@DONJAZZY 7,626,159 Music Producer Music, Mavin, Activated
@hootsuite 7,314,518 Social Media Manager Social media, news, tips
@brfootball 6,707,560 Sports Media Soccer, Sports, News
@midoahm 5,545,328 Entrepreneur Dogs, Father, Founder
@ClaroBrasil 5,290,225 Telecommunications Technology, Connectivity, Entertainment

Top Keywords in Follower Bios

football (4,205) sports (3,027) love (2,897) life (2,188) fc (1,966) madrid (1,719) soccer (1,645) real (1,520) music (1,452) arsenal (1,336)

Top Hashtags in Follower Bios

#mufc (371) #halamadrid (343) #ynwa (286) #utb (272) #lfc (262) #coys (139) #realmadrid (107) #arsenal (104) #cfc (98) #football (94)

58,654

Followers With Bio

42,341

Followers Without Bio

58.08%

% With Bio

41.92%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

1,432,452

Combined Engagement

0

Total Likes

1,432,452

Total Retweets

286,490

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

100%

With @Mentions

40%

With Links

Topical Analysis:

Personal Milestones Family Life Cultural Identity Sports Bilingual Content Political And Social Issues

Key Insights & Takeaways

Her personal milestones, such as becoming an American citizen, are significant engagement drivers. She often shares family updates, which create a sense of intimacy and connection with her audience. Her content includes cultural and political topics, which may attract a diverse and engaged following.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 124,130
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @KayLMurray reveals an well-established Twitter presence with 124,130 followers. The account demonstrates a conversation-first approach, averaging 615.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025