Kellogg Company
74,550
Followers
512
Following
3,740
Tweets
15.9
Avg Engagement
476
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @KelloggCompany's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2012-01-03
- Verification:No
- Location:Battle Creek, MI, USA
Data Summary
- Tweets Analyzed:3,190
- Avg Likes per Tweet:9.0
- Avg Retweets per Tweet:6.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,190 tweetsThe account maintains a steady level of engagement with its tweets, suggesting a consistent audience interaction. The use of hashtags and partnerships with organizations like GLAAD helps drive visibility and participation.
9.0
Avg Likes/Tweet
6.9
Avg Retweets/Tweet
28,762
Total Likes
22,091
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
3
Median Retweets
14
75th Percentile
4,588
Top Tweet
0.21
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
52.4%
Original
14.8%
Replies
24.2%
Retweets
8.6%
Quotes
0.0%
Threads
0.2%
With Media
81.2%
With Links
65.6%
With #Tags
62.9%
With @Mentions
2.9%
With Emojis
162
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.28
Reply/Original Ratio
0.35
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.3%
Weekday Posts
2.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,190 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 773 retweets (24% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,190 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience appears to be interested in social responsibility, food issues, and pop culture. They are likely to engage with content that combines brand messaging with advocacy and entertainment.
Average
Audience Quality
28.3%
Suspicion Index
24.1%
Low-Quality %
51
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.5%
Empty Bio
21.6%
<10 Tweets
26.1%
Mass Following (>2K)
0.0%
New (<90 days)
64.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.0%
No URL
13.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
24,630,100
Total Potential Reach
51
Median Follower Reach
192
75th Percentile Reach
6.0%
>1K followers
0.9%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
58.0%
Creators
5,801 accounts
20.4%
Consumers
2,035 accounts
21.6%
Dormant
2,164 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
84
Verified Followers
0.84% of total
1,278
Protected Accounts
12.78% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,239 | Wrestler | Wrestling, Motivation, Self-promotion |
| @sherylunderwood | 1,322,721 | TV Host | Talk show, radio, sorority |
| @iownjd | 768,112 | Lawyer | learn, inspire, engage |
| @solalexasch | 681,225 | Musician | Music, Travel, Tattoos |
| @DanceMomHolly | 546,215 | Educator | Dance, Education, Motherhood |
| @shortyawards | 542,149 | Awards | social media, awards, community |
| @JustinMcElroy | 339,191 | Podcaster | Basketball, Humor, Cheerfulness |
| @JohnLukeNYC | 231,317 | Auctioneer | Storage Wars, Auctioneer, New York |
| @DaniNierenberg | 229,009 | Food Advocate | Food, Sustainability, Agriculture |
| @Lorns_Maseko | 214,855 | Chef | Cooking, Celebrity, Brand Ambassador |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,547
Followers With Bio
3,453
Followers Without Bio
65.47%
% With Bio
34.53%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,190 analyzed9,581
Combined Engagement
5,934
Total Likes
3,647
Total Retweets
1,916
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
@HamillHimself @starwars We find your lack of having your own box disturbing. Trust in the cereal Mark, always. https://t.co/ohOx8SG9pF
RT @PopTartsUS: #Destiny2 and Pop-Tarts. Two legends that are seriously upping their game. Brace yourselves. It's coming. https://t.co/dU2ay4GQrB
RT @USDA: Today’s tea: ) ) ) ) ( ) ) ( ) ) _(___(____)____(___(_ \ The average /___ \ American / | \ farmer feeds /____| \ 144 / \ people / \________/
Making history takes more than a month. Our team is on a mission to take on food justice. Stick with us as we learn together and make change together. ‘Like’ this post if you’re with us. #blackhistoryeverymonth #bhem #cultivatefoodjustice https://t.co/MH2w3RHgOp
Today, we’re taking a stand against bullying and going purple with @glaad for #SpiritDay and celebrating ‘All Together’. https://t.co/TwHXfaDWO8 #LifeatK https://t.co/WgidYev8a7
Key Insights & Takeaways
The account blends humor with social advocacy, which helps in making its messages more relatable and engaging. It collaborates with organizations and influencers to amplify its reach and impact. The use of culturally relevant references, such as Star Wars, helps in connecting with a broader audience.
Strengths
- + Established follower base of 74,550
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @KelloggCompany reveals an growing Twitter presence with 74,550 followers. The account demonstrates a content-creator strategy, averaging 15.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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