Kelly Sotherton
Well-behaved women seldom make history | Olympic Track & Field🥉x3 | Gooner 💔 | bandit golfer🏌️ | All views very much my own | Enquiries:jonathan@mtc-uk.com
72,364
Followers
1,265
Following
51,646
Tweets
914.9
Avg Engagement
611
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @KellySotherton's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-04-12
- Verification:No
- Location:Birmingham, England
Data Summary
- Tweets Analyzed:3,206
- Avg Likes per Tweet:38.1
- Avg Retweets per Tweet:876.9
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,206 tweetsHer tweets typically receive around 1,752 likes and 114 retweets on average, indicating a consistent level of interaction. Verified accounts make up only 0.6% of her followers.
38.1
Avg Likes/Tweet
876.9
Avg Retweets/Tweet
122,016
Total Likes
2,811,299
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
0
Median Retweets
58
75th Percentile
672,869
Top Tweet
12.64
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
31.2%
Original
39.8%
Replies
23.7%
Retweets
5.4%
Quotes
0.0%
Threads
0.4%
With Media
35.7%
With Links
22.6%
With #Tags
63.7%
With @Mentions
40.3%
With Emojis
106
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.27
Reply/Original Ratio
0.23
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
64.1%
Weekday Posts
35.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,206 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 759 retweets (24% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,206 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersHer audience includes sports enthusiasts, history buffs, and individuals interested in personal narratives. They engage with her content through likes and retweets.
Average
Audience Quality
20.9%
Suspicion Index
21.6%
Low-Quality %
113
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.5%
Empty Bio
13.9%
<10 Tweets
22.3%
Mass Following (>2K)
0.0%
New (<90 days)
40.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.4%
No URL
8.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
42,781,051
Total Potential Reach
113
Median Follower Reach
385
75th Percentile Reach
11.3%
>1K followers
1.6%
>10K followers
0.6%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
69.5%
Creators
6,950 accounts
16.6%
Consumers
1,657 accounts
13.9%
Dormant
1,391 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
55
Verified Followers
0.55% of total
1,100
Protected Accounts
11.0% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,096,630 | Wrestler | Wrestling, Motivation, Self-promotion |
| @piersmorgan | 8,491,317 | Journalist | quotes, media, controversy |
| @davidwalliams | 2,274,918 | Comedian | comedian, author, children |
| @SinghLions | 1,328,807 | Restaurateur | Food, Travel, Influencer |
| @laura_woodsy | 741,887 | Sports Broadcaster | Sports, TV, Radio |
| @Sheridansmith1 | 696,774 | - | - |
| @paul_steele | 644,060 | Travel Blogger | Travel, hiking, photography |
| @ArsenalWFC | 629,443 | Football Club | football, adidas, kit |
| @DarrenBent | 540,620 | - | - |
| @WelshRugbyUnion | 531,718 | Rugby | Rugby, Wales, #HWFN |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,547
Followers With Bio
3,453
Followers Without Bio
65.47%
% With Bio
34.53%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,206 analyzed1,366,615
Combined Engagement
0
Total Likes
1,366,615
Total Retweets
273,323
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @RoyalFamily: The Queen died peacefully at Balmoral this afternoon. The King and The Queen Consort will remain at Balmoral this evening and will return to London tomorrow. https://t.co/VfxpXro22W
RT @elonmusk: Should I step down as head of Twitter? I will abide by the results of this poll.
RT @MrAndrewCotter: Some sports are slower. More about the strategy. https://t.co/JMBaGJ1tSd
RT @OfficialTM_3: You don’t get to stoke the fire at the beginning of the tournament by labelling our anti-racism message as ‘Gesture Politics’ & then pretend to be disgusted when the very thing we’re campaigning against, happens. https://t.co/fdTKHsxTB2
RT @captaintommoore: https://t.co/4QHUcwrHiH
Key Insights & Takeaways
She often shares personal and controversial opinions, which can drive engagement. Her Olympic background and personal achievements are central to her identity. She uses her platform to express her views and connect with her audience on a personal level.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 72,364
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @KellySotherton reveals an well-established Twitter presence with 72,364 followers. The account demonstrates a conversation-first approach, averaging 914.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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