Le Soir

Le Soir

@lesoir

La timeline de la rédaction du Soir.

Bruxelles https://www.lesoir.be/ Joined 2008-11-04 Date of Analysis: Dec 16, 2025

455,625

Followers

496

Following

284,295

Tweets

5.3

Avg Engagement

4,276

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @lesoir's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-11-04
  • Verification:Yes
  • Location:Bruxelles

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:3.2
  • Avg Retweets per Tweet:2.1
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

On average, Lesoir's tweets receive 83 likes and 29 retweets, suggesting a moderate level of engagement. The content is likely to resonate with its core audience, particularly on topics of national importance.

3.2

Avg Likes/Tweet

2.1

Avg Retweets/Tweet

10,458

Total Likes

6,690

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

1

Median Retweets

6

75th Percentile

143

Top Tweet

0.01

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

96.4%

Original

0.3%

Replies

3.2%

Retweets

0.1%

Quotes

0.0%

Threads

2.7%

With Media

97.9%

With Links

3.8%

With #Tags

7.6%

With @Mentions

0.5%

With Emojis

127

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.0

Reply/Original Ratio

0.02

Quote/RT Ratio

Posting Rhythm

Consistent

Regular posting cadence

76.8%

Weekday Posts

23.2%

Weekend Posts

Top Hashtags

#lesoirdujour (18) #ukraine (13) #bruxelles (7) #delhaize (5) #grandformat (4) #football (3) #infographie (3) #22mars (2) #chat (2) #nethys (2)

Most Mentioned

@lesoir (104) @beadelvaux (19) @paulinehofm (18) @phdeboeck (15) @vlamquin (13) @xacoun (12) @philippevw (11) @marinebss (11) @mad_soir (9) @pythienpont (9)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,133 (96%)
Replies 11 (0%)
Retweets 104 (3%)
Quote Tweets 2 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 104 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is primarily interested in political news, economic issues, and public policy in Belgium. They are likely to be politically engaged citizens, professionals, and students seeking in-depth analysis and commentary.

Below Average

Audience Quality

38.7%

Suspicion Index

58.7%

Low-Quality %

2

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

63.8%

Empty Bio

63.5%

<10 Tweets

5.6%

Mass Following (>2K)

0.0%

New (<90 days)

71.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

94.4%

No URL

53.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

32,899,827

Total Potential Reach

2

Median Follower Reach

21

75th Percentile Reach

2.8%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

21.8%

Creators

10,882 accounts

14.7%

Consumers

7,349 accounts

63.5%

Dormant

31,769 accounts

229

Verified Followers

0.46% of total

3.3%

Professional Bios

founder, dev, analyst, etc.

0.03

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Belgium (818) Brussels, Belgium (745) Belgique (516) Bruxelles, Belgique (365) France (330) Paris, France (298) République Démocratique Du Con (259) Brussels (198) Bruxelles (188) Paris (153)

520

Verified Followers

0.51% of total

8,284

Protected Accounts

8.2% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,104,449 Wrestler Wrestling, Motivation, Self-promotion
@20Minutes 2,577,078 News Outlet Actualités, Politique, Sport
@robertosaviano 1,853,527 Author Books, Journalism, Activism
@SinghLions 1,334,865 Restaurateur Food, Travel, Influencer
@Primicias 1,211,561 Media -
@campbellclaret 1,008,630 Writer Writing, Communication, Mental Health
@RoyalSegolene 778,448 Politician climate crisis, politics, author
@Yolanda_Diaz_ 573,556 Abogada law, politics, labor rights
@THE_THEO_FORD 469,581 - -
@_infoLibre 382,207 Journalist Periodismo, Independiente, Calidad

Top Keywords in Follower Bios

vie (1,000) journaliste (825) tout (728) politique (715) cest (649) monde (622) jaime (616) communication (521) tweets (518) student (507)

Top Hashtags in Follower Bios

#e (55) #innovation (43) #eu (40) #digital (39) #art (35) #communication (35) #de (33) #politique (30) #culture (28) #marketing (28)

44,529

Followers With Bio

56,469

Followers Without Bio

44.09%

% With Bio

55.91%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

627

Combined Engagement

494

Total Likes

133

Total Retweets

125

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Politics Economics Public Policy Current Affairs Commentary National Issues

Key Insights & Takeaways

The account frequently highlights political and economic concerns, such as the potential financial crisis in Belgium and pension disparities. It leverages high-profile figures like Georges-Louis Bouchez to drive engagement and credibility. The use of multiple URLs per tweet suggests a focus on detailed reporting and additional resources for readers.

Strengths

  • + Established follower base of 455,625
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @lesoir reveals an growing Twitter presence with 455,625 followers. The account demonstrates a content-creator strategy, averaging 5.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025