La Poste

La Poste

@lisalaposte

A votre service et à votre écoute ! Pour tout savoir sur l'actualité des produits, des services & des offres en ligne de #LaPoste #VousSimplifierLaVie

France https://www.laposte.fr/ Joined 2009-02-11 Date of Analysis: Dec 16, 2025

53,640

Followers

30,030

Following

219,179

Tweets

1.2

Avg Engagement

420

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @lisalaposte's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-02-11
  • Verification:No
  • Location:France

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:0.1
  • Avg Retweets per Tweet:1.1
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,250 tweets

Les tweets ont un taux d'engagement moyen, avec une forte présence de likes. Les retweets sont moins fréquents, suggérant une interaction plus passive de la part des followers.

0.1

Avg Likes/Tweet

1.1

Avg Retweets/Tweet

479

Total Likes

3,580

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

0

75th Percentile

3,372

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

1.3%

Original

98.2%

Replies

0.6%

Retweets

0.0%

Quotes

0.0%

Threads

0.5%

With Media

49.3%

With Links

1.7%

With #Tags

98.8%

With @Mentions

2.3%

With Emojis

146

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

77.83

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

85.9%

Weekday Posts

14.1%

Weekend Posts

Top Hashtags

#laposte (16) #vivatech (14) #femmesdunumérique (6) #timbre (3) #concours (3) #déménagement (3) #électiondutimbre (3) #villageprefere (2) #mobilisepourvous (2) #déménager (2)

Most Mentioned

@groupelaposte (75) @chronopost (19) @acontios_net (17) @charlie_nordine (13) @laposte (13) @bretonsteph35 (12) @laposterecrute (12) @dgccrf (12) @francedz213 (11) @chronopostsav (11)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 41 (1%)
Replies 3,191 (98%)
Retweets 18 (1%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 18 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

Le public semble être principalement composé de clients et utilisateurs des services de La Poste. Les contenus sont conçus pour informer et divertir, en mettant en avant des produits et des événements.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

49

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

84.5%

No URL

100.0%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

17,806,831

Total Potential Reach

49

Median Follower Reach

189

75th Percentile Reach

6.3%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

France (613) Paris, France (436) Paris (225) Ile-de-France, France (114) france (73) Lyon, France (71) Toulouse, France (50) Marseille, France (48) Bordeaux, France (43) Lille, France (39)

0

Verified Followers

0.0% of total

865

Protected Accounts

8.65% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,097,197 Wrestler Wrestling, Motivation, Self-promotion
@SignalArnaques 100,066 - -
@zenmarket_fr 93,507 E-commerce Japan, shopping, service
@AliceVachet 64,042 Activist Ecologie, ESS, Rugby
@ChanPerco 58,471 Digital Marketer Startups, Digital, Engagement
@slpng_giants_fr 49,501 - -
@urmacht 44,260 AI Expert Computer Vision, Blockchain, Datasciences
@JulienFontanier 43,307 Enseignant Sushis, Japonais, YouTube
@AXAFrance 42,152 Insurance insurance, news, customer service
@webinvestig 41,185 - -

Top Keywords in Follower Bios

tout (153) cest (150) vie (139) jeux (115) france (102) paris (101) passionne (85) compte (85) jai (84) jaime (82)

Top Hashtags in Follower Bios

#teamom (37) #digital (24) #communication (18) #geek (14) #socialmedia (13) #marketing (13) #e (12) #sport (12) #france (12) #cine (10)

5,918

Followers With Bio

4,082

Followers Without Bio

59.18%

% With Bio

40.82%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

3,522

Combined Engagement

55

Total Likes

3,467

Total Retweets

704

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Actualité Collaborations Innovations Technologiques
La Poste
@lisalaposte

RT @GroupeLaPoste: #CONCOURS Pour fêter #Vivatech🎉, le groupe #LaPoste et @La_Poste_Mobile vous font gagner : 1 Smartphone #SamsungGalaxyS23Ultra📱 1️ Vidéoprojecteur #SamsungTheFreestyle📽️ 1️ #SamsungTheFrame📺 RT + Follow @GroupeLaPoste et @La_Poste_Mobile 🎲Tirage au sort le

2023-06-15
Retweets: 3,372 Likes: 0 Engagement: 3,372
La Poste
@lisalaposte

Quel âge a Pif le chien ? 7️⃣5️⃣ ans 🎂 ! Pour célébrer l’anniversaire de la naissance de Pif, #LaPoste &amp; @Pifofficiel ont diffusé un timbre à son effigie. https://t.co/2bDmHkQU05

2023-04-25
Retweets: 11 Likes: 42 Engagement: 53
La Poste
@lisalaposte

RT @GroupeLaPoste: Merci au Président @emmanuelmacron @elysee pour sa visite sur le Lab #LaPoste à #VivaTech pour saluer au côté de Philippe Wahl, PDG @groupelaposte, les postières et les postiers et l'innovation du groupe. https://t.co/0MqxN5UHty

2023-06-15
Retweets: 45 Likes: 0 Engagement: 45
La Poste
@lisalaposte

RT @PrefereFrancais: Et le village préféré des Français 2023 est... #Esquelbecq dans la région @hautsdefrance 🥇🤩 Merci à tous de nous avoir suivis pour cette nouvelle édition du #VillagePrefere présenté par @bernstephane sur @France3tv 📺🍿 https://t.co/q66powoUEE

2023-07-06
Retweets: 32 Likes: 0 Engagement: 32
La Poste
@lisalaposte

Jour 3 de #VivaTech 2023 🚀 Vous avez été nombreux à venir nous rencontrer sur le stand du @GroupeLaPoste ! Pour ceux qui n'ont pas encore eu le temps, n'hésitez pas à venir découvrir nos #innovations ! 📋 Notre programme 👉 https://t.co/W55ujkbkhl 📍 Rendez-vous sur le Stand J37 htt

2023-06-16
Retweets: 7 Likes: 13 Engagement: 20

Key Insights & Takeaways

Le compte met en avant des collaborations avec des marques comme Pifofficiel et Barbie pour attirer l'attention. Il partage des informations sur des innovations technologiques comme les robots autonomes. Les contenus sont souvent liés à des événements spéciaux ou des lancements de produits.

Strengths

  • + Established follower base of 53,640
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @lisalaposte reveals an growing Twitter presence with 53,640 followers. The account demonstrates a conversation-first approach, averaging 1.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025