Lookbook

Lookbook

@lookbook

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SF/LA/Worldwide https://t.co/PMXGRABhVl Joined 2008-11-06 Date of Analysis: Dec 16, 2025

120,426

Followers

1,803

Following

11,063

Tweets

19.1

Avg Engagement

2,057

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @lookbook's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-11-06
  • Verification:No
  • Location:SF/LA/Worldwide

Data Summary

  • Tweets Analyzed:3,200
  • Avg Likes per Tweet:13.8
  • Avg Retweets per Tweet:5.4
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,200 tweets

The account sees a steady level of engagement with an average of 89 likes and 50 retweets per tweet, suggesting a loyal and interactive follower base. The use of hashtags and links indicates a focus on driving traffic and fostering community interaction.

13.8

Avg Likes/Tweet

5.4

Avg Retweets/Tweet

44,002

Total Likes

17,241

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

12

Median Likes

5

Median Retweets

24

75th Percentile

735

Top Tweet

0.16

Engagement per 1K Followers

Normalized influence metric

Consistent

Engagement Pattern

Steady engagement across posts

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

99.2%

Original

0.6%

Replies

0.2%

Retweets

0.0%

Quotes

0.0%

Threads

0.7%

With Media

99.8%

With Links

94.2%

With #Tags

49.8%

With @Mentions

1.8%

With Emojis

115

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.01

Reply/Original Ratio

0.2

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

72.8%

Weekday Posts

27.2%

Weekend Posts

Top Hashtags

#ootd (2872) #chic (565) #street (453) #casual (444) #minimal (317) #romantic (271) #elegant (244) #bohemian (223) #edgy (214) #artistic (209)

Most Mentioned

@fashioncoolture (9) @pictureputtonen (9) @gallucks (9) @volcomwomens (9) @tillys (8) @gloriatr (7) @zaful_official (6) @cuppajyo (6) @paytonsartain (6) @thedoleboy (6)

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Content Strategy Analysis

Based on 3,200 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,175 (99%)
Replies 19 (1%)
Retweets 5 (0%)
Quote Tweets 1 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 5 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,200 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience consists of fashion-conscious individuals who enjoy visual inspiration and trend updates. They are likely active on social media and interested in personal style and streetwear aesthetics.

Good

Audience Quality

15.8%

Suspicion Index

22.6%

Low-Quality %

65

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

33.8%

Empty Bio

18.6%

<10 Tweets

6.2%

Mass Following (>2K)

0.0%

New (<90 days)

28.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

65.7%

No URL

11.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

62,452,523

Total Potential Reach

65

Median Follower Reach

229

75th Percentile Reach

5.7%

>1K followers

0.8%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

60.3%

Creators

30,163 accounts

21.0%

Consumers

10,514 accounts

18.6%

Dormant

9,323 accounts

82

Verified Followers

0.16% of total

6.6%

Professional Bios

founder, dev, analyst, etc.

0.19

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London (450) Los Angeles, CA (287) London, England (265) Paris (226) Philippines (223) New York, NY (200) United States (190) Indonesia (175) New York (160) UK (152)

137

Verified Followers

0.14% of total

19,897

Protected Accounts

19.7% of total

11 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@RolaWorLD 4,083,613 Model Instagram, Rolaofficial, StudioR330
@Variety 2,912,455 Entertainment industry Entertainment, Business, Variety
@LouboutinWorld 2,888,118 Fashion Designer Fashion, Shoes, Design
@DaniellePeazer 2,324,331 Dancer Dance, Fitness, Lifestyle
@BeatsByAssassin 2,261,086 Multitalented Actor, Director, Rapper
@colortheory 2,148,108 Musician Music, 80s, Synthesizers
@6BillionPeople 2,032,981 - -
@WhoWhatWear 1,988,172 Fashion Bloggers Fashion, Style, Trends
@McQueen 1,949,215 Fashion Designer Fashion, Design, Luxury
@glamour_fashion 1,921,181 Fashion Editor fashion, tips, news

Top Keywords in Follower Bios

fashion (9,361) love (3,876) life (2,798) designer (2,354) blogger (1,989) instagram (1,923) lover (1,720) style (1,668) follow (1,651) music (1,505)

Top Hashtags in Follower Bios

#fashion (379) #beauty (64) #lifestyle (64) #marketing (62) #travel (56) #style (55) #art (54) #mode (54) #blogger (53) #music (52)

68,312

Followers With Bio

32,683

Followers Without Bio

67.64%

% With Bio

32.36%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,200 analyzed

1,248

Combined Engagement

610

Total Likes

638

Total Retweets

250

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

80%

With @Mentions

80%

With Links

Topical Analysis:

Fashion Style Personal Expression Streetwear Collaboration Visual Storytelling Trend Inspiration

Key Insights & Takeaways

The account emphasizes collaboration with influencers and brands to expand its reach and credibility. It leverages user-generated content and visual storytelling to maintain engagement and authenticity. The use of hashtags and links suggests a strategy to drive traffic and encourage further interaction.

Strengths

  • + Established follower base of 120,426
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @lookbook reveals an growing Twitter presence with 120,426 followers. The account demonstrates a content-creator strategy, averaging 19.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025