lorealitalia - Tweet Data Analysis

Tweets Analysis - Keyword: @lorealitalia

Published April 5, 2023

Overview

Tweets covering

6 days

Latest tweet was on

2023-03-23

Earliest tweet was on

2023-03-16

Total number of tweets analysed

4

Average age of authors' accounts

5 years

Summarization

The tweets cover topics related to L'Oreal Italia and its beauty products. One tweet highlights the natural beauty of Giulia Salemi without makeup, while thanking her for introducing them to L'Oreal's great products. Another tweet discusses a whitepaper that reveals L'Oreal is the most purchased beauty brand in Italy in the past 6 months. The third tweet discusses the orchestration of data sources to target advertising more effectively. Lastly, another tweet mentions a YouGov survey that reveals 44% of Italians have purchased cosmetics in the past 6 months and features L'Oreal, Kiko Milano, and PUPA Milano as popular beauty brands.

Topic Modeling

  • Giulia Salemi and L'Oreal Italia's cosmetics products
  • Italian consumers' purchase behavior of cosmetics, with L'Oreal Italia being the most popular brand
  • L'Oreal Italia's use of first-party data and data orchestration in precision advertising
  • Italian consumers' purchase behavior of cosmetics, including other brands such as Kiko Milano and PUPA Milano

Emotional Analysis

The tweets express positive emotions towards the brand L'Oreal Italia and its products. The first tweet expresses admiration for the beauty of Giulia Salemi and gratitude for introducing amazing L'Oreal products. The second and fourth tweets share statistics and data related to cosmetics purchases in Italy, highlighting L'Oreal as the most purchased brand. The third tweet quotes a manager from L'Oreal Italia discussing the use of data from various sources. Overall, the emotions expressed in these tweets are positive and affirming towards L'Oreal Italia and its products.

Trend Analysis

  • #cosmetics as a popular topic in Italy
  • Giulia Salemi as a beauty influencer for L'Oreal Italia
  • L'Oreal Italia as the top cosmetic brand purchased by Italian consumers
  • Use of data and market research in the cosmetic industry
  • Multiple brands (L'Oreal Italia, Kiko Milano, PUPA Milano) discussed in relation to cosmetic purchasing trends in Italy

Disclaimer: The text analysis on twtdata.com, powered by OpenAI, does not represent the views of twtdata.com or its affiliates. The analysis is for informational purposes only and not an endorsement of any viewpoint.

Types of Tweets

Number of Retweets

0

0% of total

Number of Original tweets

4

100% of total

Number of tweets that were Quotes

0

0% of total

Number of tweets that were Replies

0

0% of total

Number of tweets that contain Hashtags

4

100% of total

Number of tweets that contain Mentions

4

100% of total

Devices Used to Tweet

Top 5 Devices

Source Count
Twitter Web App 2
Twitter for Android 1
Twitter for iPhone 1

Device Distribution

Devices used to tweet

Top 10 Accounts by Followers

Username Name Bio Followers count
Osserv_Digital Osservatori Digital Il punto di riferimento sull'Innovazione Digitale in Italia 16,286
YouGovItalia YouGov Italia Living Consumer Intelligence. Ricerche di mercato e #sondaggi in tutto il mondo. YouGov è un istituto di ricerche globale con 9.6 milioni di panelisti nel mondo 537
dorellaanna123 Anna rella - 63

Top 10 Accounts by Friends

Username Name Bio Followers count
Osserv_Digital Osservatori Digital Il punto di riferimento sull'Innovazione Digitale in Italia 1,509
YouGovItalia YouGov Italia Living Consumer Intelligence. Ricerche di mercato e #sondaggi in tutto il mondo. YouGov è un istituto di ricerche globale con 9.6 milioni di panelisti nel mondo 327
dorellaanna123 Anna rella - 75

Most Active Users

Username Bio Number of tweets
YouGovItalia Living Consumer Intelligence. Ricerche di mercato e #sondaggi in tutto il mondo. YouGov è un istituto di ricerche globale con 9.6 milioni di panelisti nel mondo 2
Osserv_Digital Il punto di riferimento sull'Innovazione Digitale in Italia 1
dorellaanna123 - 1

Tweets Per Day

Tweets per day chart

Top 10 Tweets by Retweets

ID Text Retweet count
1638843087609905152 ✨Acquisto di #cosmetici in Italia✨ @LOrealGroupe è il brand di #cosmetica più acquistato dai consumatori italiani negli ultimi 6 mesi🔝 Scopri tutti i dati⤵️ https://t.co/jEZJpJnXvO @lorealitalia #Brand #Makeup #Beauty #Retail … 0
1638549749589504001 #PRELEMI ma la bellezza di Giulia struccata ♥️ @GiuliaSalemi93 @lorealitalia prodotti pazzeschi grazie Giulia che ce li fai conoscere ♥️ https://t.co/RU5HeFpAtJ 0
1638138572359254019 Mattia Meduri, Precision Advertising Manager, @lorealitalia “diverse fonti di dati di prima parte, anche provenienti dai Retail. Attuata orchestrazione di diverse fonti” #OIM23 https://t.co/3kBEoPpQ0o 0
1636371876422512641 💄Acquisto di prodotti cosmetici in Italia✨ 💡 Lo sapevi che il 44% degli italiani ha acquistato #cosmetici negli ultimi 6 mesi? Scopri tutti i dati👉 https://t.co/jEZJpJovlm @lorealitalia @KikoMilanoIT @PUPAMilano_IT #Makeup … 0

Top 10 Tweets by Likes

ID Text Like count
1638549749589504001 #PRELEMI ma la bellezza di Giulia struccata ♥️ @GiuliaSalemi93 @lorealitalia prodotti pazzeschi grazie Giulia che ce li fai conoscere ♥️ https://t.co/RU5HeFpAtJ 7
1638843087609905152 ✨Acquisto di #cosmetici in Italia✨ @LOrealGroupe è il brand di #cosmetica più acquistato dai consumatori italiani negli ultimi 6 mesi🔝 Scopri tutti i dati⤵️ https://t.co/jEZJpJnXvO @lorealitalia #Brand #Makeup #Beauty #Retail … 0
1638138572359254019 Mattia Meduri, Precision Advertising Manager, @lorealitalia “diverse fonti di dati di prima parte, anche provenienti dai Retail. Attuata orchestrazione di diverse fonti” #OIM23 https://t.co/3kBEoPpQ0o 0
1636371876422512641 💄Acquisto di prodotti cosmetici in Italia✨ 💡 Lo sapevi che il 44% degli italiani ha acquistato #cosmetici negli ultimi 6 mesi? Scopri tutti i dati👉 https://t.co/jEZJpJovlm @lorealitalia @KikoMilanoIT @PUPAMilano_IT #Makeup … 0

Top Languages Used

Languages used in tweets

Top 10 Hashtags

Hashtag Count
#cosmetici 2
#cosmetica 2
#brand 2
#makeup 2
#beauty 2
#data 2
#retail 1
#whitepaper 1
#marketresearch 1
#surveys 1
Top hashtags

Top 10 Mentions

Mention Count
@lorealitalia 4
@lorealgroupe 1
@giuliasalemi93 1
@kikomilanoit 1
@pupamilano_it 1
Top mentions

Wordcloud of Tweets

Wordcloud of tweets

Emoji Analysis

Average emojis per tweet:

250

Emojis Used

Emoji Count Emoji Text
3 sparkles
♥️ 2 heart_suit
🔝 1 TOP_arrow
⤵️ 1 right_arrow_curving_down
💄 1 lipstick
💡 1 light_bulb
👉 1 backhand_index_pointing_right

Emoji Groups

Emoji Group Count
Activities 5
Symbols 2
Objects 2
People & Body 1

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