L'Oréal Paris France

L'Oréal Paris France

@lorealparisfr

Cédez à vos envies beauté et découvrez tous nos engagements sur https://www.loreal-paris.fr/. Parce que vous le valez bien ❤️

https://www.loreal-paris.fr/ Joined 2011-04-29 Date of Analysis: Dec 16, 2025

73,800

Followers

1,183

Following

2,274

Tweets

2.6

Avg Engagement

455

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @lorealparisfr's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2011-04-29
  • Verification:Yes
  • Location:Not specified

Data Summary

  • Tweets Analyzed:2,300
  • Avg Likes per Tweet:2.0
  • Avg Retweets per Tweet:0.6
  • Followers Analyzed:10,000

Engagement Analysis

Based on 2,300 tweets

The account maintains a moderate engagement rate with an average of 240 likes and 71 retweets per tweet.

2.0

Avg Likes/Tweet

0.6

Avg Retweets/Tweet

4,575

Total Likes

1,384

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

1

75th Percentile

897

Top Tweet

0.04

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

10.9%

Original

89.0%

Replies

0.1%

Retweets

0.0%

Quotes

0.0%

Threads

0.6%

With Media

15.2%

With Links

11.7%

With #Tags

97.5%

With @Mentions

79.8%

With Emojis

92

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

8.19

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

98.8%

Weekday Posts

1.2%

Weekend Posts

Top Hashtags

#westandup (59) #worthit (55) #lorealpfw (37) #ledéfiléloréal (32) #standup (30) #lorealparisfamily (20) #castingnaturalgloss (10) #lorealistalamaison (10) #cindybruna (7) #iamworthit (7)

Most Mentioned

@bastii3n (32) @ellefrance (22) @fondationfemmes (21) @yanisport (19) @blackbeautybag (16) @elleactive (13) @camila_cabello (13) @hubinstitute (12) @summergirly7180 (10) @evalongoria (10)

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Content Strategy Analysis

Based on 2,300 tweets

Content Type Distribution

Content Breakdown

Original Tweets 250 (11%)
Replies 2,048 (89%)
Retweets 2 (0%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 2 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 2,300 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience is primarily interested in beauty, fashion, and celebrity endorsements, with a focus on women aged 18-35.

Average

Audience Quality

27.4%

Suspicion Index

31.9%

Low-Quality %

17

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

39.8%

Empty Bio

34.5%

<10 Tweets

12.2%

Mass Following (>2K)

0.0%

New (<90 days)

57.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

81.9%

No URL

24.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

6,623,457

Total Potential Reach

17

Median Follower Reach

109

75th Percentile Reach

4.8%

>1K followers

0.7%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

42.5%

Creators

4,253 accounts

23.0%

Consumers

2,299 accounts

34.5%

Dormant

3,448 accounts

40

Verified Followers

0.4% of total

5.2%

Professional Bios

founder, dev, analyst, etc.

0.07

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Paris, France (462) France (310) Paris (143) Ile-de-France, France (112) Lyon, France (43) République Démocratique Du Con (40) India (31) Marseille, France (29) London, England (28) Lille, France (26)

40

Verified Followers

0.4% of total

1,252

Protected Accounts

12.52% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@advocatemahere 668,063 Lawyer Constitutional Law, African Development, MDC Alliance
@THE_THEO_FORD 474,396 - -
@Leila_Ghandi 432,178 TV Host Travel, TV, Speaker
@recycleindia 400,602 Environmental Activist recycling, waste disposal, clean India
@juanmanuelgalan 275,332 Politician Colombiano, presidente, NuevoLiberalismo
@juvenalmunubo 205,843 Politician Politics, Law, Advocacy
@CybelleKamba 196,265 Entrepreneur social EntrepreneurSociale, Financiere, Tourisme_Passion
@chaudhury6 112,117 Motivational Speaker Mistakes, Learning, Life
@CAMILELLOUCHE 90,928 Comedian Humor, Chanteuse
@ADRI_GEEK 87,726 Vidéaste HighTech, Travel, Unboxing

Top Keywords in Follower Bios

love (188) marketing (157) makeup (142) life (142) communication (142) digital (138) beauty (132) vie (124) paris (109) beaute (105)

Top Hashtags in Follower Bios

#digital (45) #communication (36) #marketing (27) #beauty (20) #socialmedia (20) #beaute (19) #rse (18) #mbadmb (18) #innovation (18) #fashion (16)

6,024

Followers With Bio

3,976

Followers Without Bio

60.24%

% With Bio

39.76%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 2,300 analyzed

2,179

Combined Engagement

1,711

Total Likes

468

Total Retweets

436

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

80%

With @Mentions

80%

With Links

Topical Analysis:

Beauty Brand Ambassadors Celebrity Collaborations Product Launches Brand Loyalty
L'Oréal Paris France
@lorealparisfr

@Camila_Cabello a ébloui le public ✨ Notre talentueuse ambassadrice était radieuse lors du grand défilé L’Oréal Paris ! Authenticité et confiance en soi : elle nous a montré une fois de plus qu’elle incarnait à la perfection nos valeurs. #WorthIt #pfw #PFW21 #CamilaCabello https:

2021-10-06
Retweets: 200 Likes: 697 Engagement: 897
L'Oréal Paris France
@lorealparisfr

Notre ambassadrice internationale #AishwaryaRai fête son anniversaire aujourd’hui ! Toute la L’Oréal Paris Familly lui souhaite une merveilleuse journée ! ✨ https://t.co/DYCzCJrauR

2022-11-01
Retweets: 77 Likes: 406 Engagement: 483
L'Oréal Paris France
@lorealparisfr

@LudivineJoy @CCabelloFR @Camila_Cabello Bonjour, la collection L'Oréal Paris x Camila Cabello est une exclusivité eshop et boutiques L'Oréal Paris 🙂

2018-08-08
Retweets: 68 Likes: 226 Engagement: 294
L'Oréal Paris France
@lorealparisfr

Notre porte-parole @Camila_Cabello vous présente 6 projets environnementaux soutenus par #LOréalParis qui protègent la biodiversité tout en améliorant la qualité de vie des communautés locales ! https://t.co/lrdij7AK4z

2022-11-07
Retweets: 64 Likes: 189 Engagement: 253
L'Oréal Paris France
@lorealparisfr

Nous améliorons le cycle de vie de nos produits grâce à des innovations scientifiques et des progrès considérables sur nos sites de production et de distribution ! Découvrez nos engagements en matière de développement durable avec notre porte-parole @Camila_Cabello. https://t.co/

2022-11-04
Retweets: 59 Likes: 193 Engagement: 252

Key Insights & Takeaways

The account frequently collaborates with high-profile celebrities and influencers to boost brand visibility Content often highlights brand ambassadors and special events, reinforcing brand loyalty The use of hashtags and exclusive product launches helps drive traffic and engagement

Strengths

  • + Established follower base of 73,800
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @lorealparisfr reveals an growing Twitter presence with 73,800 followers. The account demonstrates a conversation-first approach, averaging 2.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025