Ann Handley
Head of Content at MarketingProfs, a marketing training company with a practical approach. WSJ bestselling author of 2 books. Everybody Writes 2 is out 10/18 🥳
453,419
Followers
116,733
Following
66,350
Tweets
12.3
Avg Engagement
18,975
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MarketingProfs's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2007-09-01
- Verification:No
- Location:Boston, Massachusetts
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:7.8
- Avg Retweets per Tweet:4.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,248 tweetsTheir tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The content is often shared widely, suggesting its relevance and appeal.
7.8
Avg Likes/Tweet
4.5
Avg Retweets/Tweet
25,484
Total Likes
14,572
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
10
75th Percentile
6,494
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
23.5%
Original
65.3%
Replies
4.8%
Retweets
6.4%
Quotes
0.0%
Threads
0.4%
With Media
36.7%
With Links
13.5%
With #Tags
81.0%
With @Mentions
25.4%
With Emojis
89
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.78
Reply/Original Ratio
1.33
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
82.5%
Weekday Posts
17.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 156 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersTheir audience includes marketing professionals, content creators, and business owners looking for actionable advice. They also attract readers interested in books and digital media trends.
Average
Audience Quality
20.2%
Suspicion Index
21.2%
Low-Quality %
48
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
24.2%
Empty Bio
27.7%
<10 Tweets
13.3%
Mass Following (>2K)
0.0%
New (<90 days)
37.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
64.7%
No URL
18.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
68,192,114
Total Potential Reach
48
Median Follower Reach
260
75th Percentile Reach
9.4%
>1K followers
1.2%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
47.5%
Creators
23,767 accounts
24.8%
Consumers
12,383 accounts
27.7%
Dormant
13,850 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,729
Verified Followers
1.73% of total
6,672
Protected Accounts
6.67% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,104,455 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Crowdfire | 5,023,576 | Social Media Manager | Social Media Management, Social Listening, Content Curation |
| @Statusbrew | 2,118,476 | Social Media Manager | social media, publishing, engagement |
| @sarahcpr | 2,114,132 | Comedian | comedy, author, speaker |
| @GuyKawasaki | 1,387,201 | Chief Evangelist | podcasting, design, entrepreneurship |
| @SinghLions | 1,334,859 | Restaurateur | Food, Travel, Influencer |
| @JDaIey | 1,228,428 | Owner | Esports, Gaming, Sponsorship |
| @BrianDEvans | 1,150,054 | Entrepreneur | NFTs, Crypto, Digital Marketing |
| @JackPhan | 1,112,297 | Entrepreneur | Visionary, Startup Entrepreneur, AdobeInsider |
| @BaronDavis | 1,030,767 | Entrepreneur | Investor, Finesser, Creator |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
77,466
Followers With Bio
22,534
Followers Without Bio
77.47%
% With Bio
22.53%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export full follower list with profile details, bios, locations, and follower counts as CSV.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed10,224
Combined Engagement
3,260
Total Likes
6,964
Total Retweets
2,045
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
20%
With Links
Topical Analysis:
RT @hels: My friend’s daughter just entered his home workspace and wordlessly handed this note to him while he was on a conference call htt…
Tomorrow is going to be the most Mondayest Monday ever.
There is a newsletter about podcasts and a podcast about newsletters. We have now hit Peak Content.
Someone connected with me on LinkedIn and said he had “60+ years of combined tech experience from working in 10 industries.” His first job was in 2007. I don’t think that’s how years work. 🤔
This is my favorite marketing on the Internet right now. https://t.co/KaAbc8wV0k
Key Insights & Takeaways
Their tweets often highlight the absurdity and saturation of content creation in the digital age. They use humor and relatability to connect with their audience, making complex ideas accessible. They emphasize the importance of personal branding and networking through platforms like LinkedIn.
Strengths
- + Established follower base of 453,419
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MarketingProfs reveals an growing Twitter presence with 453,419 followers. The account demonstrates a conversation-first approach, averaging 12.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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