Marshall Kirkpatrick
Now: @aiTimeToImpact (AI) & https://t.co/jBtkI2MfM6 (climate) Prev: Co-founder, Little Bird (acq Sprinklr) Co-Editor, RWW ('11) 1st writer hired @ TechCrunch ('06)
54,057
Followers
23,623
Following
69,857
Tweets
281.1
Avg Engagement
3,909
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @marshallk's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2007-03-07
- Verification:No
- Location:Portland, OR
Data Summary
- Tweets Analyzed:3,241
- Avg Likes per Tweet:3.4
- Avg Retweets per Tweet:277.6
- Followers Analyzed:9,978
Engagement Analysis
Based on 3,241 tweetsTheir tweets typically receive around 341 likes and 26 retweets on average, indicating a moderate level of engagement. They often interact with other users and share links.
3.4
Avg Likes/Tweet
277.6
Avg Retweets/Tweet
11,043
Total Likes
899,848
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
4
75th Percentile
118,522
Top Tweet
5.2
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
24.2%
Original
54.5%
Replies
11.4%
Retweets
9.8%
Quotes
0.0%
Threads
0.6%
With Media
40.9%
With Links
3.8%
With #Tags
69.1%
With @Mentions
1.5%
With Emojis
149
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.25
Reply/Original Ratio
0.86
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
79.7%
Weekday Posts
20.3%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,241 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 371 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,241 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,978 followersTheir audience includes individuals interested in AI, climate change, and tech industry news. They also engage with people in media and startup circles.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
480
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
44.9%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
106,641,500
Total Potential Reach
480
Median Follower Reach
2,083
75th Percentile Reach
36.4%
>1K followers
11.0%
>10K followers
3.2%
>50K followers
1.7%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
9,978 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
573
Protected Accounts
5.73% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,092,048 | Wrestler | Wrestling, Motivation, Self-promotion |
| @OleItumbi | 2,184,553 | Strategist | Politics, Communication, Farming |
| @6BillionPeople | 2,010,689 | - | - |
| @obyezeks | 1,458,618 | Activist | public good, serving, leading |
| @SinghLions | 1,325,918 | Restaurateur | Food, Travel, Influencer |
| @soledadobrien | 1,313,004 | Journalist | working, mom, journalist |
| @JDaIey | 1,243,869 | Owner | Esports, Gaming, Sponsorship |
| @dooce | 1,167,905 | Author | writing, blogging, parenting |
| @funder | 1,112,843 | Journalist | Politics, Journalism, Music |
| @JackPhan | 1,102,710 | Entrepreneur | Visionary, Startup Entrepreneur, AdobeInsider |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,419
Followers With Bio
1,581
Followers Without Bio
84.19%
% With Bio
15.81%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,241 analyzed432,019
Combined Engagement
0
Total Likes
432,019
Total Retweets
86,404
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @OGBTC: Some real life stuff here. "Success isn't linear" by Yoann Bourgeois https://t.co/GQJj4ztXWM
RT @TG22110: One thing Twitter has taught me is how smart and compassionate so many creatures on this planet are. 🐢 💙 https://t.co/QWrjGXaALq
RT @YaaAsantewaaBa: Reminder that Queen Elizabeth is not a remnant of colonial times. She was an active participant in colonialism. She actively tried to stop independence movements & she tried to keep newly independent colonies from leaving the commonwealth. The evil she did
RT @mattxiv: florida high school class president zander moricz was told by his school that they would cut his microphone if he said “gay” in his grad speech, so he replaced gay with “having curly hair.” i am in awe https://t.co/OqLbar5bwq
RT @KianSharifi: A girls' school in Iran brought a member of the IRGC-run Basij paramilitary to speak to students. The girls welcomed the speaker by taking off their headscarves & chanting "get lost, Basiji". Teenage girls have been at the forefront of protests for days. ht
Key Insights & Takeaways
They frequently engage in debates on sensitive topics like trans rights and AI ethics. Their content often includes links to articles or apps, suggesting they share informative or controversial material. They have a history in tech media and startups, which influences their current focus areas.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 54,057
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @marshallk reveals an well-established Twitter presence with 54,057 followers. The account demonstrates a conversation-first approach, averaging 281.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access