Matthew Mitcham
Olympic champion | speaker | mc | author | presenter | motivator | laugh-inducer | enquiries: info@matthewmitcham.com
55,700
Followers
1,503
Following
12,184
Tweets
617.7
Avg Engagement
728
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @matthew_mitcham's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-11-27
- Verification:No
- Location:Cheltenham, England
Data Summary
- Tweets Analyzed:3,167
- Avg Likes per Tweet:26.8
- Avg Retweets per Tweet:590.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,167 tweetsHis tweets receive an average of 5,533 likes and 206 retweets, indicating a highly engaged audience. The content is well-received and shared across various platforms.
26.8
Avg Likes/Tweet
590.9
Avg Retweets/Tweet
84,801
Total Likes
1,871,446
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
11
75th Percentile
239,409
Top Tweet
11.09
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
37.8%
Original
45.2%
Replies
14.8%
Retweets
2.2%
Quotes
0.0%
Threads
1.9%
With Media
41.9%
With Links
17.4%
With #Tags
72.8%
With @Mentions
27.5%
With Emojis
108
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.19
Reply/Original Ratio
0.15
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
71.8%
Weekday Posts
28.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,167 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 468 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,167 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis audience includes sports enthusiasts, motivational seekers, and nature lovers. They are likely interested in personal growth, recovery, and lifestyle content.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
32
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.4%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
20,399,480
Total Potential Reach
32
Median Follower Reach
131
75th Percentile Reach
6.1%
>1K followers
1.1%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
2,911
Protected Accounts
29.11% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,098,231 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Delicious_FF | 247,679 | Adult entertainer | Fisting, Rosebuds, Toys |
| @tylerxxxsweet | 168,468 | Porn Actor | gay porn, raver, sweettart |
| @mastersim5 | 134,283 | Bondage Artist | Bondage, Artist, NSFW |
| @Dodgypirate1 | 123,818 | Fitness | Fitness, Food, Outdoors |
| @Badboy3615 | 123,030 | Adult entertainer | NSFW, Adult Content, Removals |
| @MarkKuhl1 | 115,919 | Adult entertainer | gay, tops, fun |
| @davidmackau | 107,675 | Journalist | BuzzFeed, News, Journalism |
| @PjFee | 88,319 | Biomedical Scientist | Biomedical Science, Athlete, Fitness |
| @TheEliasRework | 85,563 | Activist | activism, music, healthcare |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,264
Followers With Bio
5,736
Followers Without Bio
42.64%
% With Bio
57.36%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,167 analyzed827,912
Combined Engagement
0
Total Likes
827,912
Total Retweets
165,582
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @CelloMetalgirl: 死ぬほど笑った https://t.co/JTZIXyrcqh
RT @kyliemoy: I followed my dad around with a confetti cannon for a couple weeks... 😂😂😂 https://t.co/y6AS1ARBVA
RT @electric_katiie: you probably have no idea what this animal is this is the vaquita, the smallest porpoise and also the most endangered there are only 12 remaining in the whole world, and the fact that no one talks about them makes me so sad. we need to raise awareness and s
RT @maxpalumbo5: When my youngest brother was little he was being bullied and went to my parents for help. They told him “Sticks and stones may break my bones” they then asked him to finish the phrase and he said “but chains and whips excite me” he seriously thought that was he s
RT @dylanceeee: my drunk ASS boyfriend just asked me “whos the handsomest man in the world” and i said “uh.. you?” and he goes “false its fucking Ryan Reynolds”
Key Insights & Takeaways
He uses personal milestones to connect with followers and share his journey. He incorporates nature and travel themes to create relatable and visually appealing content. He maintains a balance between motivational messaging and humor to keep his audience engaged.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 55,700
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @matthew_mitcham reveals an well-established Twitter presence with 55,700 followers. The account demonstrates a conversation-first approach, averaging 617.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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