Matthew Berry
🏈 for @nbcsports NYTimes Best Selling Author of Fantasy Life, @fantasylifeapp @mbfantasylife. Highest grossing actor all-time (on a per movie basis). Girl Dad.
1,176,595
Followers
4,929
Following
74,614
Tweets
492.0
Avg Engagement
17,772
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MatthewBerryTMR's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-02-15
- Verification:No
- Location:Get my free newsletter below
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:325.4
- Avg Retweets per Tweet:166.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsHis tweets typically receive high engagement, with an average of 28,807 likes and 2,086 retweets, indicating strong audience interaction. The verified status of 1.1% suggests a mix of personal and professional accounts.
325.4
Avg Likes/Tweet
166.6
Avg Retweets/Tweet
1,057,519
Total Likes
541,431
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
48
Median Likes
6
Median Retweets
227
75th Percentile
61,489
Top Tweet
0.42
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Commentator
Adds perspective to others content
26.8%
Original
11.9%
Replies
30.9%
Retweets
30.3%
Quotes
0.0%
Threads
0.2%
With Media
55.7%
With Links
16.2%
With #Tags
58.0%
With @Mentions
15.6%
With Emojis
116
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.44
Reply/Original Ratio
0.98
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
70.9%
Weekday Posts
29.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,004 retweets (31% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience includes sports fans, particularly NFL enthusiasts, as well as entertainment lovers and casual Twitter users. The content appeals to both casual and dedicated followers due to its mix of humor and expertise.
Average
Audience Quality
32.3%
Suspicion Index
48.2%
Low-Quality %
9
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
62.3%
Empty Bio
45.2%
<10 Tweets
4.1%
Mass Following (>2K)
0.0%
New (<90 days)
65.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.7%
No URL
34.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
32,832,741
Total Potential Reach
9
Median Follower Reach
50
75th Percentile Reach
2.1%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
33.6%
Creators
16,808 accounts
21.2%
Consumers
10,576 accounts
45.2%
Dormant
22,616 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,074
Verified Followers
1.06% of total
9,643
Protected Accounts
9.55% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @jimmyfallon | 50,815,884 | Comedian | Comedy, TV, Music |
| @JohnCena | 14,105,459 | Wrestler | Wrestling, Motivation, Self-promotion |
| @FallonTonight | 4,508,218 | Entertainment | Comedy, Entertainment, Late-night TV |
| @TomBrady | 3,076,676 | Football | Family, Football |
| @Broncos | 2,770,946 | Sports Team | Football, Super Bowl, Champions |
| @mortreport | 2,216,896 | Sports Journalist | Jesus, Family, Cancer |
| @ProFootballTalk | 1,902,047 | Sports Analyst | Football, NFL, News |
| @dak | 1,512,344 | Football Player | Louisiana, Mississippi, Cowboys |
| @NBCSports | 1,293,407 | Sports Media | Sports, News, Entertainment |
| @SNFonNBC | 1,180,644 | Sports Broadcaster | Football, NFL, Primetime |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
42,842
Followers With Bio
58,157
Followers Without Bio
42.42%
% With Bio
57.58%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed255,355
Combined Engagement
141,795
Total Likes
113,560
Total Retweets
51,071
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
40%
With Links
Topical Analysis:
So… some personal news: This is my last week at ESPN. https://t.co/cDcVgN2BSc
RT @jordonr: Update on Damar: His vitals are back to normal and they have put him to sleep to put a breathing tube down his throat. They a…
Terry McLaurin looks at the ref asking if he’s good - ref points back at McLaurin as of to indicate he’s good. McLaurin then gives a thumbs up to ref to acknowledge it. This “penalty” took a Brian Robinson TD off the board. Via @SNFonNBC https://t.co/B86N6nsJsS
RT @BuffaloBills: Damar Hamlin suffered a cardiac arrest following a hit in our game versus the Bengals. His heartbeat was restored on the…
Two 1st round picks Two 2nd round picks A 5th round pick 3 players $165 million dollars guaranteed. What the Broncos gave up for Russell Wilson.
Key Insights & Takeaways
He frequently shares personal updates and career milestones, which resonate with his audience. His content often includes sports analysis and entertainment news, reflecting his diverse interests. He uses humor and relatable content to maintain engagement and build a loyal following.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 1,176,595
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MatthewBerryTMR reveals an well-established Twitter presence with 1,176,595 followers. The account demonstrates a content-creator strategy, averaging 492.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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