MSU
A top global university, MSU is home to 400+ academic programs, 1000+ student organizations and the world’s strongest mascot. #SpartansWill 💚
271,300
Followers
187
Following
18,120
Tweets
171.7
Avg Engagement
1,173
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @michiganstateu's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-05-20
- Verification:Yes
- Location:East Lansing, MI USA
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:127.5
- Avg Retweets per Tweet:44.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,246 tweetsThe account sees a high average number of likes and retweets, indicating strong audience interaction. The use of hashtags and multimedia links helps drive engagement and visibility.
127.5
Avg Likes/Tweet
44.1
Avg Retweets/Tweet
413,990
Total Likes
143,308
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
7
Median Retweets
122
75th Percentile
13,574
Top Tweet
0.63
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
35.9%
Original
23.5%
Replies
38.6%
Retweets
2.0%
Quotes
0.0%
Threads
0.8%
With Media
52.5%
With Links
24.0%
With #Tags
69.4%
With @Mentions
19.7%
With Emojis
116
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.66
Reply/Original Ratio
0.05
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.2%
Weekday Posts
7.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,252 retweets (39% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes current and prospective students, alumni, faculty, and local community members. The content is also likely to engage fans of the Spartan mascot and supporters of social justice causes.
Average
Audience Quality
29.9%
Suspicion Index
42.5%
Low-Quality %
10
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
49.5%
Empty Bio
46.0%
<10 Tweets
7.0%
Mass Following (>2K)
0.0%
New (<90 days)
55.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.8%
No URL
35.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
36,714,825
Total Potential Reach
10
Median Follower Reach
78
75th Percentile Reach
3.5%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
33.4%
Creators
16,675 accounts
20.7%
Consumers
10,337 accounts
46.0%
Dormant
22,988 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
438
Verified Followers
0.44% of total
11,398
Protected Accounts
11.4% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,976 | Wrestler | Wrestling, Motivation, Self-promotion |
| @jakeowen | 2,076,885 | Musician | Country music, Florida, Outdoors |
| @Lions | 1,537,288 | Sports Team | Football, Detroit, #OnePride |
| @RexChapman | 1,254,649 | Commentator | Basketball, Horse racing, Commentary |
| @NissanUSA | 806,437 | Automotive | Electric vehicles, Nissan, Innovation |
| @TayeDiggs | 647,362 | Actor | acting, chocolate, hosting |
| @CFBPlayoff | 625,140 | Sports Organization | Football, College, Playoff |
| @DaveVescio | 539,406 | Actor | Movies, Art, Transformation |
| @TheDemCoalition | 522,203 | Political Activist | #TheResistance, #ImpeachmentTaskForce, Dems |
| @KristySwansonXO | 496,268 | Actress | God, Proud Mama, Happy Wife |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
53,520
Followers With Bio
46,480
Followers Without Bio
53.52%
% With Bio
46.48%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed43,507
Combined Engagement
26,773
Total Likes
16,734
Total Retweets
8,701
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
20%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
💚 https://t.co/cA021n56Pi
RT @msupolice: SUSPECT PHOTOS: The suspect is a Black male, shorter in stature, red shoes, jean jacket, wearing a baseball cap that is navy…
The MSU Rock today. #BlackLivesMatter https://t.co/pu3KiNHvmU
Congratulations, Class of 2020! We are all so proud of you. https://t.co/6zlTGQs7Fo https://t.co/pWW2orqXb3
The Rock was painted ahead of tonight's vigil. Always Spartans and always in our hearts. https://t.co/a6A7yBvKcA
Key Insights & Takeaways
The account frequently highlights university traditions and events, such as the MSU Rock and Spartan spirit. It actively participates in social justice movements, such as the #BlackLivesMatter campaign. The use of visual content and links to external media enhances audience engagement and awareness.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 271,300
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @michiganstateu reveals an well-established Twitter presence with 271,300 followers. The account demonstrates a content-creator strategy, averaging 171.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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