Motherwell FC
We exist to improve people's lives.
60,847
Followers
1,012
Following
58,654
Tweets
202.0
Avg Engagement
641
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MotherwellFC's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-31
- Verification:No
- Location:Fir Park Stadium
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:183.9
- Avg Retweets per Tweet:18.0
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe average engagement per tweet is high, with over 4,000 likes and 900 retweets, indicating strong supporter interaction. The content is well-received and shared within the community.
183.9
Avg Likes/Tweet
18.0
Avg Retweets/Tweet
597,831
Total Likes
58,577
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
107
Median Likes
7
Median Retweets
232
75th Percentile
19,181
Top Tweet
3.32
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
91.5%
Original
2.3%
Replies
3.8%
Retweets
2.4%
Quotes
0.0%
Threads
0.1%
With Media
78.4%
With Links
45.0%
With #Tags
19.0%
With @Mentions
31.0%
With Emojis
108
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.64
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
54.4%
Weekday Posts
45.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 122 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience includes football fans, local community members, and supporters who value social responsibility. They are likely interested in both sports and charitable causes.
Average
Audience Quality
26.1%
Suspicion Index
35.6%
Low-Quality %
33
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
46.7%
Empty Bio
34.2%
<10 Tweets
11.4%
Mass Following (>2K)
0.0%
New (<90 days)
47.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.0%
No URL
24.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
20,301,210
Total Potential Reach
33
Median Follower Reach
179
75th Percentile Reach
5.8%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
44.4%
Creators
4,442 accounts
21.4%
Consumers
2,139 accounts
34.2%
Dormant
3,419 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
33
Verified Followers
0.33% of total
894
Protected Accounts
8.94% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,075,850 | Wrestler | Wrestling, Motivation, Self-promotion |
| @TimCoronel | 978,778 | Racer | Dakar Rally, Car Wars, Racing |
| @IamMzilikazi | 553,948 | Musician | Pan-African music, Album, Rise |
| @europacnfleague | 339,173 | - | - |
| @jmcginn7 | 175,165 | Footballer | Football, Aston Villa, Scotland |
| @UgandaCranes | 149,732 | Sports Team | Football, Uganda, National Team |
| @FootbaIlBibIe | 127,894 | Football Content Creator | Football, Videos, Vines |
| @LauriebrettX | 111,570 | Actress | Acting, Singing, Theatre |
| @AceyBongos | 88,728 | Social Marketing Manager | Gaming, Social Media, Charity |
| @GiveMeSport | 75,760 | Sports News | Football, World Cup, Breaking news |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,327
Followers With Bio
4,673
Followers Without Bio
53.27%
% With Bio
46.73%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed40,944
Combined Engagement
30,033
Total Likes
10,911
Total Retweets
8,189
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
There's nothing that can't be sorted. There's nothing you've done that can't be fixed. You're stronger than you think you are. Samaritans 116123 Breathing Space 0800 838587 Childline 0800 1111 https://t.co/IZYpwW9mk6
Forever 10. Remembering our late captain Phil O'Donnell. Today and always. https://t.co/NTsO92yG8w
Meet four-year-old Zac Gunn, who needs a new set of lungs to live his life. This is his story. https://t.co/pTuyiYOqvV
RT @MotherwellFC: There's nothing that can't be sorted. There's nothing you've done that can't be fixed. You're stronger than you think you are. Samaritans 116123 Breathing Space 0800 838587 Childline 0800 1111 https://t.co/IZYpwW9mk6
Our club is for everyone, whatever their circumstances. Our Well In scheme returns for 2022/23, giving unemployed fans a free season ticket.
Key Insights & Takeaways
The club emphasizes resilience and support, encouraging followers to seek help when needed. They highlight community stories and charitable causes, such as Zac Gunn's lung transplant. They honor late players and maintain a connection with fans through memorials and tributes.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 60,847
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MotherwellFC reveals an well-established Twitter presence with 60,847 followers. The account demonstrates a content-creator strategy, averaging 202.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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