Drew Scott
Bearded half of #PropertyBrothers. Taller half of @athome. Shop ➡️ @drewandjonathan.
885,617
Followers
1,998
Following
36,264
Tweets
264.0
Avg Engagement
1,296
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MrDrewScott's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-11-02
- Verification:No
- Location:Los Angeles
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:224.0
- Avg Retweets per Tweet:40.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,248 tweetsHis tweets typically receive high engagement with an average of 7,942 likes and 1,051 retweets, indicating strong audience interaction.
224.0
Avg Likes/Tweet
40.0
Avg Retweets/Tweet
727,556
Total Likes
130,075
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
33
Median Likes
8
Median Retweets
252
75th Percentile
63,204
Top Tweet
0.3
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
33.4%
Original
43.8%
Replies
13.9%
Retweets
8.9%
Quotes
0.0%
Threads
0.6%
With Media
44.6%
With Links
40.7%
With #Tags
75.0%
With @Mentions
49.6%
With Emojis
112
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.31
Reply/Original Ratio
0.64
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
77.7%
Weekday Posts
22.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 452 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience includes fans of reality TV, home improvement enthusiasts, and followers of his personal life updates.
Average
Audience Quality
26.2%
Suspicion Index
32.6%
Low-Quality %
21
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.5%
Empty Bio
30.3%
<10 Tweets
9.5%
Mass Following (>2K)
0.0%
New (<90 days)
56.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.0%
No URL
20.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
35,594,020
Total Potential Reach
21
Median Follower Reach
103
75th Percentile Reach
4.0%
>1K followers
0.5%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
47.9%
Creators
23,972 accounts
21.7%
Consumers
10,855 accounts
30.3%
Dormant
15,173 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
640
Verified Followers
0.63% of total
14,347
Protected Accounts
14.21% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ZooeyDeschanel | 5,611,139 | Actress | Actress, Singer, Mom |
| @violadavis | 1,867,230 | Actress | Acting, Philanthropy, Production |
| @KameronBennett | 1,811,328 | DJ | Music, DJing, Booking |
| @sadierob | 1,679,977 | Influencer | Sister, Speaker, Author |
| @mradamscott | 1,597,446 | Dancer | dancer, poet, insta |
| @hankgreen | 1,516,142 | YouTuber | YouTube, Science, Education |
| @KathieLGifford | 1,357,990 | TV Host | Jesus, Motherhood, GIFFTwines |
| @Mathieu_Era | 1,287,793 | Football Player | Football, Defense, Leadership |
| @jessetyler | 1,165,435 | Actor | food, cooking, LGBTQ+ |
| @RachaelRayShow | 1,122,934 | Chef | Cooking, Food, Entertainment |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
56,251
Followers With Bio
44,747
Followers Without Bio
55.7%
% With Bio
44.3%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed120,081
Combined Engagement
49,844
Total Likes
70,237
Total Retweets
24,016
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
RT @atrupar: Van Jones was emotional talking about Joe Biden becoming the next President of the United States https://t.co/KaqhSR4sHG
Check out @BTS_twt’s newest member. 👀😂 #AGT #BTSonAGT https://t.co/UIMFuNg3Mq
Our lives are forever changed. Welcome to the world Parker James❤️👶🏼 https://t.co/hsZOUXjRww
My first Father’s Day👶🏼❤️ I’m so thankful for this little nugget and Linda being in my life🥰 https://t.co/45KPijpN5L
Happy birthday to my big brother! (Well...does 4 minute realllllly count? 😉) From home renos to clown college, I’m so thankful for all of our times together. Can’t wait to celebrate with some cake as soon as we can. 🎂🎉 https://t.co/Ia9j7So57t
Key Insights & Takeaways
He frequently shares personal milestones and family moments, which resonate well with his audience. His content often includes collaborations and mentions of other accounts, suggesting a strategic approach to engagement. He maintains a balance between his public persona and private life, which helps in building a loyal following.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 885,617
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MrDrewScott reveals an well-established Twitter presence with 885,617 followers. The account demonstrates a conversation-first approach, averaging 264.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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