Museo del Prado
Bienvenidos a la cuenta oficial en Twitter del Museo Nacional del Prado. Para cualquier consulta sobre vuestra visita escribidnos a cav@museodelprado.es
1,311,538
Followers
1,038
Following
59,089
Tweets
165.5
Avg Engagement
8,231
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @museodelprado's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2008-10-03
- Verification:No
- Location:Madrid, España
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:124.8
- Avg Retweets per Tweet:40.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account has a moderate engagement rate, with an average of 8,552 likes and 2,218 retweets per tweet. The content is primarily informative and educational, which aligns with the museum's mission.
124.8
Avg Likes/Tweet
40.7
Avg Retweets/Tweet
405,696
Total Likes
132,139
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
20
Median Likes
13
Median Retweets
132
75th Percentile
23,846
Top Tweet
0.13
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
47.3%
Original
16.2%
Replies
34.4%
Retweets
2.1%
Quotes
0.0%
Threads
0.1%
With Media
62.3%
With Links
33.8%
With #Tags
58.7%
With @Mentions
10.6%
With Emojis
171
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.34
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.5%
Weekday Posts
7.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,117 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes art enthusiasts, tourists, and cultural followers interested in Spanish art and history. The account also targets potential visitors seeking information about museum hours and special events.
Average
Audience Quality
25.1%
Suspicion Index
32.9%
Low-Quality %
28
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.0%
Empty Bio
28.6%
<10 Tweets
9.3%
Mass Following (>2K)
0.0%
New (<90 days)
53.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.7%
No URL
20.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
63,935,459
Total Potential Reach
28
Median Follower Reach
146
75th Percentile Reach
5.3%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53.8%
Creators
26,919 accounts
17.6%
Consumers
8,784 accounts
28.6%
Dormant
14,297 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
477
Verified Followers
0.48% of total
12,080
Protected Accounts
12.08% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @AlejandroSanz | 19,788,516 | Singer | Music, Singer, Songwriter |
| @JohnCena | 14,105,384 | Wrestler | Wrestling, Motivation, Self-promotion |
| @fbhutto | 2,699,542 | Writer | politics, activism, literature |
| @bbva | 2,451,989 | Banking | Cuestionar, Innovar, Sostenibilidad |
| @elmostrador | 1,954,303 | News outlet | News, Chile, Digital Media |
| @MisterJagger_ | 1,352,490 | Streamer | Sol, Viento, Karma |
| @malpensante | 1,120,779 | Literary Magazine | literatura, colombiana, lecturas parajicas |
| @jeanwyllys_real | 1,081,673 | Politician | Politics, Journalism, Research |
| @Declaracion | 905,675 | - | - |
| @copano | 844,904 | Journalist | Periodista, Contenidos, Proyectos |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
57,779
Followers With Bio
42,221
Followers Without Bio
57.78%
% With Bio
42.22%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed77,907
Combined Engagement
54,999
Total Likes
22,908
Total Retweets
15,581
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
40%
With @Mentions
60%
With Links
Topical Analysis:
Condenamos el acto de protesta que ha tenido lugar en el museo. Las obras no han sufrido daños aunque los marcos tienen ligeros desperfectos. Estamos trabajando para volver a la normalidad lo antes posible. Rechazamos poner en peligro el patrimonio cultural como medio de protesta
Goya realizó sus Pinturas Negras directamente en las paredes de la casa conocida como Quinta del Sordo. Anímate a descubrirla en la isla del Museo del Prado en Animal Crossing https://t.co/ZtYx35ZZgi https://t.co/nQMGjlQN5z
Feliz #DíaMundialDelArte https://t.co/nJhUqrXaqj
El Museo Nacional del Prado abrirá sus puertas de noche (de 20.30 a 23.30h) el primer sábado de cada mes. El acceso será gratuito gracias al apoyo de @SamsungEspana https://t.co/7vLvkcSCd2 https://t.co/4zBsCzoykV
RT @cdelamor_: El día de los museos ha sido para mi el día de Josefa. A sus 92 años veía Las Meninas por primera vez. Íbamos a hacer otro…
Key Insights & Takeaways
The account frequently highlights museum events and special openings, such as night visits. It shares historical and artistic facts to educate followers about the collection and artists like Goya. The account responds to incidents, such as vandalism, to maintain transparency and public trust.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 1,311,538
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @museodelprado reveals an well-established Twitter presence with 1,311,538 followers. The account demonstrates a content-creator strategy, averaging 165.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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