NBC New York
Get breaking news and Storm Team 4 weather updates. Plus stories from New York's biggest investigative unit. News tip or question? tips@nbcnewyork.com
357,322
Followers
1,905
Following
284,612
Tweets
6.0
Avg Engagement
4,452
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NBCNewYork's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-08-15
- Verification:Yes
- Location:New York, NY
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:3.9
- Avg Retweets per Tweet:2.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsOn average, tweets receive 240 likes and 75 retweets, indicating moderate engagement. The account's content is likely shared and discussed within its audience.
3.9
Avg Likes/Tweet
2.1
Avg Retweets/Tweet
12,773
Total Likes
6,735
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
6
75th Percentile
882
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
96.5%
Original
0.0%
Replies
3.4%
Retweets
0.1%
Quotes
0.0%
Threads
0.7%
With Media
97.9%
With Links
2.3%
With #Tags
5.1%
With @Mentions
0.3%
With Emojis
165
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
78.1%
Weekday Posts
21.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 112 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes residents of New York and those interested in local news and weather. The account also attracts users interested in investigative journalism and current events.
Below Average
Audience Quality
38.7%
Suspicion Index
54.9%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
59.3%
Empty Bio
60.1%
<10 Tweets
7.8%
Mass Following (>2K)
0.0%
New (<90 days)
76.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.7%
No URL
50.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
33,453,227
Total Potential Reach
2
Median Follower Reach
30
75th Percentile Reach
2.7%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
24.8%
Creators
12,412 accounts
15.1%
Consumers
7,535 accounts
60.1%
Dormant
30,053 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,251
Verified Followers
1.24% of total
12,155
Protected Accounts
12.03% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,103,714 | Wrestler | Wrestling, Motivation, Self-promotion |
| @radioleary | 2,657,694 | - | - |
| @ArchDigest | 2,108,480 | Design influencer | Design, Architecture, Interiors |
| @thereallisaann | 1,991,643 | Sports Bettor | Fantasy Sports, Sports Betting, Podcast |
| @RexChapman | 1,254,970 | Commentator | Basketball, Horse racing, Commentary |
| @TelemundoNews | 959,403 | News Outlet | Noticias, Comunidad Latina, Actualidad |
| @JoJoFromJerz | 855,965 | Political Commentator | politics, news, puns |
| @IdaniaChirinos | 852,202 | Journalist | Democracia, Libertad, Periodismo |
| @gregkellyusa | 747,914 | Journalist | Politics, Patriotism, Freedom |
| @_yavuzatalay | 695,498 | Journalist | Politics, Journalism, White House |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
47,775
Followers With Bio
53,224
Followers Without Bio
47.3%
% With Bio
52.7%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed2,474
Combined Engagement
1,883
Total Likes
591
Total Retweets
495
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Rejected by its voters, ostracized by its protesters and now rebuked by its jurors, the people of New York have one more thing to splash Trump's name on: Indictment No. 71543-23. https://t.co/ptjy0YHJeh
Tennis world No. 1 Novak Djokovic has reportedly been denied to enter the U.S. ahead of Indian Wells next week. https://t.co/Wvu40VgJfW
Those itchy red eyes you have that you assumed were just the start of allergy season? It could very well be something called "Arcturus" instead. https://t.co/vTeTMCyvFj
Justina Miles will be the first Black deaf woman to perform American Sign Language at the Super Bowl pre-game and halftime shows. https://t.co/XxNhD7Vb49
Florida man returns to NYC. https://t.co/VoUi4oPhvj
Key Insights & Takeaways
The account frequently shares news with political and social implications, which may drive engagement. It covers a range of topics, including sports and health, suggesting a broad appeal. The use of verified sources and investigative reporting positions the account as a trusted news provider.
Strengths
- + Established follower base of 357,322
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NBCNewYork reveals an growing Twitter presence with 357,322 followers. The account demonstrates a content-creator strategy, averaging 6.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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