NCBA Bank
Welcome to the NCBA Group official Twitter page. For assistance call our Contact Center on +254 711 056444/+254 732 156444 or WhatsApp us on 0717 804 444.
104,922
Followers
454
Following
44,404
Tweets
6.6
Avg Engagement
95
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NCBABankKenya's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2012-03-19
- Verification:Yes
- Location:NCBA Centre, Upperhill
Data Summary
- Tweets Analyzed:3,239
- Avg Likes per Tweet:5.6
- Avg Retweets per Tweet:0.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,239 tweetsThe account shows average engagement with likes and retweets, indicating a moderate level of interaction. The use of hashtags and direct contact information may help in increasing visibility and engagement.
5.6
Avg Likes/Tweet
0.9
Avg Retweets/Tweet
18,291
Total Likes
2,996
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
2
75th Percentile
2,228
Top Tweet
0.06
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
10.0%
Original
85.3%
Replies
4.1%
Retweets
0.6%
Quotes
0.0%
Threads
0.7%
With Media
25.4%
With Links
21.4%
With #Tags
82.9%
With @Mentions
1.4%
With Emojis
153
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
8.56
Reply/Original Ratio
0.15
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
78.5%
Weekday Posts
21.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,239 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 132 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,239 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes potential customers and existing users of NCBA Bank Kenya's services. The audience is likely interested in banking solutions, discounts, and customer support.
Average
Audience Quality
25.5%
Suspicion Index
34.5%
Low-Quality %
38
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
47.4%
Empty Bio
37.4%
<10 Tweets
8.3%
Mass Following (>2K)
0.0%
New (<90 days)
43.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.0%
No URL
21.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,911,395
Total Potential Reach
38
Median Follower Reach
148
75th Percentile Reach
3.8%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
28.0%
Creators
2,804 accounts
34.6%
Consumers
3,456 accounts
37.4%
Dormant
3,740 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
23
Verified Followers
0.23% of total
430
Protected Accounts
4.3% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @AfyaCentreCrew | 185,400 | Content Creator | MUFC, Inform, Educate |
| @gpdkaluma | 174,024 | - | - |
| @TheAfricanPen | 108,122 | Writer | Writing, Reflection, Uganda |
| @AKenyanGirl | 86,857 | Digital Communications | Animals, Trees, Cupcakes |
| @EmodiaBenjamin | 66,473 | Digital Marketer | Digital Marketing, Brand Building, ROI |
| @EduMinKenya | 42,316 | - | - |
| @VDJClyde | 33,347 | - | - |
| @Irene_Ses | 28,571 | - | - |
| @KETRACO1 | 27,443 | - | - |
| @MorrisMaina_ | 23,707 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,256
Followers With Bio
4,744
Followers Without Bio
52.56%
% With Bio
47.44%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,239 analyzed6,831
Combined Engagement
6,478
Total Likes
353
Total Retweets
1,366
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
Gift your loved ones with our visa card offers! Shop at Timeless gifts or Purpink gifts and enjoy discounts of up to 30% off. Visit our website for more offers https://t.co/LepXNJG1A5 #GoForIt https://t.co/Unu9xeVwbD
We are on WhatsApp! Get 24/7 self-service solutions to your banking queries by reaching out to us via NCBA WhatsApp number 0717 804 444. #GoforIt https://t.co/cNtysU7GZq
Is it time to get a bigger space for the growing family? Providing a safe and secure home for your loved ones matters to us because it matters to you. #Goforit #NumbersThatMatter https://t.co/Fr0jba4Ju8
The right home means cherished memories, raising a family and building a future with those you love most. Need to start the journey to finding the right home? Click the link here: https://t.co/i2qvhb2WhY #Goforit #NumbersThatMatter #InspiringGreatness https://t.co/zs9nHWLJUh
Our team at NCBA Group is excited to partner with Mi Vida Homes, offering you a smooth and stress-free home-buying experience. #Goforit #InspiringGreatness
Key Insights & Takeaways
The account frequently promotes discounts and special offers, which can drive customer interest and sales. It emphasizes customer support through multiple channels, including WhatsApp, which can enhance user experience and satisfaction. The use of relevant hashtags like #GoforIt helps in increasing the reach of promotional content.
Strengths
- + Established follower base of 104,922
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NCBABankKenya reveals an growing Twitter presence with 104,922 followers. The account demonstrates a conversation-first approach, averaging 6.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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