NHLPA
National Hockey League Players' Association. Because the name on the back of the jersey matters too.
461,934
Followers
1,871
Following
13,735
Tweets
244.3
Avg Engagement
3,952
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NHLPA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-04-15
- Verification:Yes
- Location:Toronto ON Canada
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:173.2
- Avg Retweets per Tweet:71.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,243 tweetsThe account consistently receives high average likes and retweets, indicating strong audience interaction. Verified accounts contribute to the credibility and reach of the content.
173.2
Avg Likes/Tweet
71.2
Avg Retweets/Tweet
561,666
Total Likes
230,749
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
48
Median Likes
11
Median Retweets
222
75th Percentile
23,190
Top Tweet
0.53
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
78.7%
Original
0.7%
Replies
17.0%
Retweets
3.7%
Quotes
0.0%
Threads
0.8%
With Media
86.8%
With Links
38.1%
With #Tags
74.0%
With @Mentions
29.4%
With Emojis
166
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.22
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.9%
Weekday Posts
9.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 550 retweets (17% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes NHL players, fans, and sports enthusiasts. The content is also relevant to those interested in player advocacy and sports justice.
Average
Audience Quality
29.7%
Suspicion Index
37.7%
Low-Quality %
11
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
46.5%
Empty Bio
39.2%
<10 Tweets
6.8%
Mass Following (>2K)
0.0%
New (<90 days)
66.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.8%
No URL
28.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
33,077,704
Total Potential Reach
11
Median Follower Reach
66
75th Percentile Reach
2.8%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
39.6%
Creators
19,805 accounts
21.2%
Consumers
10,583 accounts
39.2%
Dormant
19,612 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,037
Verified Followers
1.04% of total
9,911
Protected Accounts
9.91% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,104,526 | Wrestler | Wrestling, Motivation, Self-promotion |
| @NHLBlackhawks | 2,392,781 | Sports Team | Hockey, Chicago, #OneGoal |
| @MapleLeafs | 2,079,523 | Sports Team | Hockey, Toronto, Leafs |
| @KalaniBallFree | 1,244,648 | Athlete | Email Marketing, Entrepreneurship, Social Media |
| @JDaIey | 1,228,378 | - | - |
| @AmericanCancer | 1,095,731 | Non-profit | Cancer research, Support services, Fundraising |
| @PKSubban1 | 1,052,643 | Hockey Player | Hockey, New Jersey Devils, Texting |
| @HerschelWalker | 918,472 | Politician | Politics, Sports, Leadership |
| @CoachsCornerDC | 866,271 | Hockey Analyst | Hockey, Tell it like it is, Icon |
| @ZachBoychuk | 829,711 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
54,728
Followers With Bio
45,272
Followers Without Bio
54.73%
% With Bio
45.27%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed68,460
Combined Engagement
18,606
Total Likes
49,854
Total Retweets
13,692
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
RT @NHLSeattle_: A legend from the deep awakens. Meet the Seattle Kraken → https://t.co/to5BtVVPh1 https://t.co/FQfOdaiGQQ
RT @lukeprokop_6: ❤️🧡💛💚💙💜 https://t.co/7zqT0A2gJj
Corey Crawford has officially announced his retirement from the NHL following 10 NHL seasons and 488 regular-season games. "Crow" leaves the game with an impressive resume as a two-time #StanleyCup champion: https://t.co/aagQepg6wP https://t.co/oe7HoJJOb2
The NHLPA strongly condemns the hateful and offensive comments directed toward Nazem Kadri and his family. https://t.co/E3eNGRKWqK
RT @EdmontonOilers: "I'm here to stand up to this behaviour... I'm proud of where I come from. I'm proud to be from Ochapowace First Nation…
Key Insights & Takeaways
The account frequently shares player retirement announcements and tributes, highlighting personal stories and emotional connections. It actively addresses social issues, such as hate speech directed at players, showing a commitment to player welfare and justice. The use of verified accounts and links to external content suggests a strategic approach to engagement and information sharing.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 461,934
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NHLPA reveals an well-established Twitter presence with 461,934 followers. The account demonstrates a content-creator strategy, averaging 244.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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