Natural History Museum
We’re the museum looking deeper into the Earth’s past to shape a new future where both people and planet thrive. Protecting the planet, it’s in our nature. 🌍
2,269,030
Followers
2,926
Following
40,651
Tweets
39.8
Avg Engagement
6,881
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NHM_London's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-04-27
- Verification:No
- Location:South Kensington, London
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:32.1
- Avg Retweets per Tweet:7.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a consistent level of engagement with an average of 1,743 likes and 313 retweets per tweet. Verified accounts make up 0.7% of its followers, suggesting a mix of public figures and general followers.
32.1
Avg Likes/Tweet
7.8
Avg Retweets/Tweet
104,251
Total Likes
25,195
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
11
Median Likes
2
Median Retweets
42
75th Percentile
3,498
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
32.2%
Original
65.1%
Replies
2.3%
Retweets
0.5%
Quotes
0.0%
Threads
5.0%
With Media
56.9%
With Links
27.4%
With #Tags
50.1%
With @Mentions
37.4%
With Emojis
186
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.02
Reply/Original Ratio
0.22
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
81.1%
Weekday Posts
18.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 74 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience includes science enthusiasts, educators, students, and environmentally conscious individuals. The content appeals to both general audiences and those with a deeper interest in natural history.
Average
Audience Quality
26.4%
Suspicion Index
30.2%
Low-Quality %
28
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.4%
Empty Bio
32.1%
<10 Tweets
13.0%
Mass Following (>2K)
0.0%
New (<90 days)
55.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.3%
No URL
22.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
47,665,812
Total Potential Reach
28
Median Follower Reach
159
75th Percentile Reach
6.5%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
47.1%
Creators
23,571 accounts
20.8%
Consumers
10,382 accounts
32.1%
Dormant
16,047 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
725
Verified Followers
0.73% of total
11,138
Protected Accounts
11.14% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,476 | Wrestler | Wrestling, Motivation, Self-promotion |
| @sciam | 4,197,612 | Science Communication | Science, Discoveries, Insights |
| @GaryBarlow | 4,054,562 | Musician | Music, Humans, Album |
| @HasanIsmaik | 1,138,605 | Entrepreneur | writing, entrepreneurship, media |
| @xBrooklynBluex | 929,919 | Pornstar | Porn, TV, XFactor |
| @barisesen | 875,754 | Economist | Global Markets, Foreign Policy |
| @bbcthree | 743,104 | Media | TV, entertainment, humor |
| @CarolineLucas | 621,613 | Politician | Environment, Politics, Motherhood |
| @ChrisGPackham | 603,521 | TV Presenter | Wildlife, TV, Conservation |
| @DaveVescio | 539,448 | Actor | Movies, Art, Transformation |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
64,353
Followers With Bio
35,647
Followers Without Bio
64.35%
% With Bio
35.65%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed13,428
Combined Engagement
11,311
Total Likes
2,117
Total Retweets
2,686
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
Happy Birthday Mary Anning! 🥳 The palaeontologist was born #OTD in 1799, & today her statue has been unveiled in Lyme Regis! The campaign for the statue, @MaryAnningRocks, has worked for 4 years to give Anning recognition for her work collecting fossils on the Jurassic Coas
Happy 96th birthday to natural history broadcaster and all-round legend, #SirDavidAttenborough! 🥳️ https://t.co/YF1qixEBpC
From today, we've got a brand new surprise in the Museum. 🥁 In celebration of Jurassic Park's 30th anniversary, we've completely transformed our Cranbourne Boutique. You'll see lots of Jurassic favourites! https://t.co/hPixiZvPgg
For millions of years, parents across the animal kingdom have cared for their eggs and young, providing both time and resources, sometimes to their own detriment. Dinosaurs were no exception. [🧵1/6] https://t.co/UTuOI47Ryy
We didn't think the Museum could look prettier...and then we got #snow! 😍 https://t.co/KqmAFoB6LY
Key Insights & Takeaways
The account frequently highlights notable figures like Sir David Attenborough and Mary Anning, which helps in building a connection with its audience. It uses special events and anniversaries, such as Jurassic Park's 30th anniversary, to create engaging and timely content. The museum also uses Twitter to promote new exhibits and initiatives, showcasing its role in public education and environmental advocacy.
Strengths
- + Established follower base of 2,269,030
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NHM_London reveals an growing Twitter presence with 2,269,030 followers. The account demonstrates a conversation-first approach, averaging 39.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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