NOW That's What I Call Music
The Official Twitter Account of NOW That's What I Call Music UK!
62,613
Followers
4,565
Following
12,849
Tweets
174
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NOWMusic's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-11-12
- Verification:No
- Location:London
Data Summary
- Followers Analyzed:4,000
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Audience Demographics
Based on 4,000 followersThe primary audience likely includes music fans, especially those interested in pop and mainstream music. The account may also attract younger demographics due to its entertainment-focused content.
Average
Audience Quality
22.7%
Suspicion Index
22.5%
Low-Quality %
65
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
33.4%
Empty Bio
18.1%
<10 Tweets
20.6%
Mass Following (>2K)
0.0%
New (<90 days)
47.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.0%
No URL
11.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,451,888
Total Potential Reach
65
Median Follower Reach
288
75th Percentile Reach
9.2%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
64.2%
Creators
2,569 accounts
17.7%
Consumers
708 accounts
18.1%
Dormant
723 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
31
Verified Followers
0.78% of total
404
Protected Accounts
10.1% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @RealMattLucas | 1,249,190 | Actor | Comedy, Acting, Television |
| @NOH8Campaign | 799,149 | Activism | equality, bullying, discrimination |
| @MAXMusic | 702,520 | Musician | Music, Butterflies, Tour |
| @Eurovision | 688,844 | Entertainment | music, newsletter, Eurovision |
| @JulianMarley | 271,298 | Musician | Reggae, Music, Family |
| @DjCellBlock | 147,794 | Music Producer | Music production, Blockchain, NFTs |
| @mattgoss | 132,459 | Singer | Music, Album, Single |
| @DmanTheDirector | 96,148 | Director | Film, Design, Creativity |
| @80s_mad | 94,089 | - | - |
| @bmurphypointman | 85,737 | Affiliate Marketer | affiliate marketing, cryptocurrency, travel |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
2,666
Followers With Bio
1,334
Followers Without Bio
66.65%
% With Bio
33.35%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Key Insights & Takeaways
The account has a large follower base but low engagement, which may indicate a passive audience or lack of interactive content. The low average likes and retweets suggest the content may not be resonating with followers or being shared widely. The account is not verified, which could affect its perceived authority and trustworthiness.
Strengths
- + Established follower base of 62,613
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NOWMusic reveals an growing Twitter presence with 62,613 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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