Now Toronto
Your source for news, culture and more! news@nowtoronto.com
215,992
Followers
7,666
Following
70,672
Tweets
13.5
Avg Engagement
2,840
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @nowtoronto's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-09-18
- Verification:No
- Location:Toronto, Ontario
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:7.1
- Avg Retweets per Tweet:6.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a steady level of engagement with an average of 344 likes and 112 retweets per tweet. Its content often includes links to videos and news updates, which may contribute to its engagement rates.
7.1
Avg Likes/Tweet
6.4
Avg Retweets/Tweet
23,107
Total Likes
20,775
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
4
75th Percentile
11,984
Top Tweet
0.06
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
86.4%
Original
3.7%
Replies
8.7%
Retweets
1.3%
Quotes
0.0%
Threads
1.5%
With Media
92.8%
With Links
14.6%
With #Tags
19.7%
With @Mentions
1.9%
With Emojis
153
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.04
Reply/Original Ratio
0.15
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
76.8%
Weekday Posts
23.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 282 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely interested in local news, politics, and cultural happenings in Toronto. They are engaged with content that includes protests, political figures, and public events.
Average
Audience Quality
31.1%
Suspicion Index
42.7%
Low-Quality %
12
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
50.5%
Empty Bio
43.5%
<10 Tweets
11.1%
Mass Following (>2K)
0.0%
New (<90 days)
59.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.1%
No URL
34.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
52,126,180
Total Potential Reach
12
Median Follower Reach
128
75th Percentile Reach
6.5%
>1K followers
0.9%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
39.1%
Creators
19,559 accounts
17.4%
Consumers
8,714 accounts
43.5%
Dormant
21,727 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
275
Verified Followers
0.27% of total
7,619
Protected Accounts
7.54% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,504 | Wrestler | Wrestling, Motivation, Self-promotion |
| @soledadobrien | 1,317,565 | Journalist | working, mom, journalist |
| @dankanter | 1,169,048 | Musician | music, food, Toronto |
| @SimuLiu | 1,082,390 | Actor | Actor, Immigrant, Ambassador |
| @ZachBoychuk | 828,677 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @fordnation | 665,911 | Politician | Politics, Leadership, Ontario |
| @TayeDiggs | 646,865 | Actor | acting, chocolate, hosting |
| @OccupyDemocrats | 540,580 | Political Activist | Progressive, Grassroots, Politics |
| @JayOnrait | 538,966 | Sports commentator | Sports, TSN, Views |
| @nathanfielder | 537,942 | Comedian | comedy, business, awkward humor |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
43,257
Followers With Bio
57,742
Followers Without Bio
42.83%
% With Bio
57.17%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed24,966
Combined Engagement
11,668
Total Likes
13,298
Total Retweets
4,993
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
How are you tweeting? Do you have Bell? https://t.co/5b6sa0HYs2
RT @theweeknd: can someone please find him for me?
RT @TheBeaverton: Putin determines cyber attack against Canada not necessary since Rogers is far more effective #rogersoutage #cdnpoli
RT @CarymaRules: BREAKING: Prominent #Toronto lawyer @CarymaRules arrested at @fordnation rally. More details will follow… https://t.co/G…
Ford is doing what he does best – ducking responsibility and using your tax dollars to buy votes. https://t.co/sQbwnWQW82
Key Insights & Takeaways
The account frequently covers political and social issues, such as protests and public figures like the Dalai Lama and Ford. It uses multimedia content like videos to engage its audience and provide real-time updates. The account's focus on local events and news positions it as a key source for Toronto residents.
Strengths
- + Established follower base of 215,992
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @nowtoronto reveals an growing Twitter presence with 215,992 followers. The account demonstrates a content-creator strategy, averaging 13.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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