NPR

NPR

@NPR

NPR is an independent news organization committed to informing the public about the world around us. You can find us every other place you read the news.

https://www.npr.org/ Joined 2007-04-22 Date of Analysis: Dec 16, 2025

8,716,081

Followers

63,038

Following

244,795

Tweets

172.8

Avg Engagement

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @NPR's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2007-04-22
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:25
  • Avg Likes per Tweet:133.0
  • Avg Retweets per Tweet:39.8
  • Followers Analyzed:50,000

Engagement Analysis

Based on 25 tweets

NPR's tweets receive significant engagement, indicating a loyal and active audience. The account's verified status and high follower count further enhance its credibility and reach.

133.0

Avg Likes/Tweet

39.8

Avg Retweets/Tweet

3,325

Total Likes

996

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

50

Median Likes

17

Median Retweets

100

75th Percentile

1,836

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

72.0%

Original

16.0%

Replies

8.0%

Retweets

4.0%

Quotes

0.0%

Threads

0.0%

With Media

92.0%

With Links

0.0%

With #Tags

8.0%

With @Mentions

4.0%

With Emojis

137

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.22

Reply/Original Ratio

0.5

Quote/RT Ratio

Posting Rhythm

Unknown

100.0%

Weekday Posts

0.0%

Weekend Posts

Most Mentioned

@nprpolitics (1) @nprone (1)

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Content Strategy Analysis

Based on 25 tweets

Content Type Distribution

Content Breakdown

Original Tweets 18 (72%)
Replies 4 (16%)
Retweets 2 (8%)
Quote Tweets 1 (4%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 25 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience primarily consists of news consumers and individuals interested in social and political issues. They are likely to be educated and socially conscious.

Average

Audience Quality

26.3%

Suspicion Index

37.7%

Low-Quality %

20

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

48.6%

Empty Bio

35.1%

<10 Tweets

6.4%

Mass Following (>2K)

0.0%

New (<90 days)

52.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

87.0%

No URL

26.9%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

37,249,102

Total Potential Reach

20

Median Follower Reach

111

75th Percentile Reach

6.1%

>1K followers

0.9%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

47.1%

Creators

23,551 accounts

17.8%

Consumers

8,906 accounts

35.1%

Dormant

17,543 accounts

1,057

Verified Followers

2.11% of total

8.4%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (635) Los Angeles, CA (276) Washington, DC (234) USA (221) California, USA (217) Chicago, IL (213) New York, NY (176) New York, USA (157) Austin, TX (152) Florida, USA (138)

1,762

Verified Followers

1.75% of total

10,004

Protected Accounts

9.91% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@markhoppus 2,673,370 Musician music, cancer awareness, activism
@mariashriver 2,183,366 Journalist Family, Media, Alzheimer's
@AlertaNews24 1,372,032 News Outlet Noticias, Mundo, Tiempo Real
@Primicias 1,210,817 Media -
@mattswider 974,834 Journalist PS5, Xbox, GPU
@Reportero24 944,534 - -
@fangshimin 812,075 Science writer science, writer, YouTube
@DC_Draino 735,565 Lawyer Lawyer, Patriot, Civil Rights
@ChrisCillizza 618,870 Journalist Politics, Journalism, Analysis
@Wolfiesmom 584,046 Actress Valerie Bertinelli, Enough Already

Top Keywords in Follower Bios

love (1,784) life (1,622) lover (1,216) mom (1,151) world (1,126) music (1,026) writer (976) news (922) sheher (915) student (897)

Top Hashtags in Follower Bios

#blm (214) #resist (153) #blacklivesmatter (103) #crypto (89) #nft (83) #voteblue (78) #bitcoin (76) #bluecrew (46) #lgbtq (44) #1 (42)

48,133

Followers With Bio

52,815

Followers Without Bio

47.68%

% With Bio

52.32%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 25 analyzed

3,234

Combined Engagement

2,557

Total Likes

677

Total Retweets

647

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Social Issues Economic Inequality Public Education Research Studies Lgbtq+ Rights

Key Insights & Takeaways

NPR focuses on impactful social and economic issues, often citing expert opinions and research studies. They highlight topics that resonate with a broad audience, such as LGBTQ+ rights and wealth inequality. Their content is designed to inform and provoke thought, aligning with their mission to educate the public.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 8,716,081
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @NPR reveals an well-established Twitter presence with 8,716,081 followers. The account demonstrates a content-creator strategy, averaging 172.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025