Office of New York City Comptroller Brad Lander
Official account of NYC Comptroller. Working to hold NYC gov't accountable and secure a more just & sustainable future.
61,078
Followers
1,920
Following
12,626
Tweets
229.9
Avg Engagement
968
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NYCComptroller's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-05-07
- Verification:No
- Location:Brooklyn, NY
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:23.4
- Avg Retweets per Tweet:206.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,244 tweetsThe account maintains a consistent level of engagement with its followers, indicating a loyal and active audience. The verified status adds to the trust and authority of the content shared.
23.4
Avg Likes/Tweet
206.5
Avg Retweets/Tweet
75,878
Total Likes
669,992
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
8
Median Likes
3
Median Retweets
27
75th Percentile
301,834
Top Tweet
3.76
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
50.7%
Original
27.4%
Replies
12.1%
Retweets
9.8%
Quotes
0.0%
Threads
0.0%
With Media
79.9%
With Links
22.1%
With #Tags
39.3%
With @Mentions
10.9%
With Emojis
239
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.54
Reply/Original Ratio
0.81
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
85.9%
Weekday Posts
14.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 392 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience primarily consists of New York City residents and stakeholders interested in local governance and policy. The account's focus on accountability and sustainability likely attracts individuals concerned with social equity and urban development.
Average
Audience Quality
27.1%
Suspicion Index
29.8%
Low-Quality %
47
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.5%
Empty Bio
30.7%
<10 Tweets
20.6%
Mass Following (>2K)
0.0%
New (<90 days)
51.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.5%
No URL
22.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
29,526,610
Total Potential Reach
47
Median Follower Reach
270
75th Percentile Reach
10.0%
>1K followers
1.9%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
50.1%
Creators
5,010 accounts
19.2%
Consumers
1,923 accounts
30.7%
Dormant
3,067 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
167
Verified Followers
1.67% of total
1,064
Protected Accounts
10.64% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,075,988 | Wrestler | Wrestling, Motivation, Self-promotion |
| @joncoopertweets | 1,287,462 | Political Strategist | Politics, Fundraising, Campaigns |
| @OccupyDemocrats | 572,077 | Political Activist | Progressive, Grassroots, Politics |
| @IamMzilikazi | 553,942 | Musician | Pan-African music, Album, Rise |
| @danielsgoldman | 501,091 | Lawyer | Impeachment, Investigations, Law |
| @THE_THEO_FORD | 475,441 | - | - |
| @SquawkCNBC | 436,699 | Financial News | Finance, Business, News |
| @Everytown | 271,993 | Advocacy | gun violence prevention, community safety, activism |
| @MorePerfectUS | 222,295 | Media Outlet | Media, working people, power |
| @BilldeBlasio | 212,916 | Politician | New York City, Working people, Equality |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,251
Followers With Bio
3,749
Followers Without Bio
62.51%
% With Bio
37.49%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed633,761
Combined Engagement
0
Total Likes
633,761
Total Retweets
126,752
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
20%
With Links
Topical Analysis:
RT @BarackObama: Dr. King was 26 when the Montgomery bus boycott began. He started small, rallying others who believed their efforts mattered, pressing on through challenges and doubts to change our world for the better. A permanent inspiration for the rest of us to keep pushing
RT @WhiteHouse: Congresswoman Marjorie Taylor Greene had $183,504 in PPP loans forgiven. https://t.co/4FoCymt8TB
RT @POTUS: I just want to make a few things clear: The Holocaust happened. Hitler was a demonic figure. And instead of giving it a platform, our political leaders should be calling out and rejecting antisemitism wherever it hides. Silence is complicity.
RT @Redistrict: I've seen enough: in a huge victory for the pro-choice side, the Kansas constitutional amendment to remove protections of abortion rights fails.
RT @RBReich: History will not look fondly on those who put fossil fuel profits above saving the planet as the world burned.
Key Insights & Takeaways
The account highlights critical issues such as the housing crisis in NYC, with data showing a lack of affordable units under $1,500 per month. It reports on the significant increase in median asking rents, emphasizing the ongoing affordability challenge for residents. The account also shares poignant moments, such as the funeral for Bronx fire victims, which underscores its role in addressing social and humanitarian issues.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 61,078
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NYCComptroller reveals an well-established Twitter presence with 61,078 followers. The account demonstrates a content-creator strategy, averaging 229.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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