Shepard Fairey
Official account of artist/activist Shepard Fairey. Obey Giant Discord: https://discord.com/invite/obey
188,094
Followers
470
Following
7,006
Tweets
88.3
Avg Engagement
3,831
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @OBEYGIANT's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-11-07
- Verification:No
- Location:Los Angeles
Data Summary
- Tweets Analyzed:3,240
- Avg Likes per Tweet:64.7
- Avg Retweets per Tweet:23.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,240 tweetsThe account maintains strong engagement with an average of 2,132 likes and 637 retweets per tweet, indicating a highly interactive and supportive community. Verified users make up 1.7% of the followers, suggesting a mix of public figures and genuine supporters.
64.7
Avg Likes/Tweet
23.6
Avg Retweets/Tweet
209,537
Total Likes
76,528
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
36
Median Likes
10
Median Retweets
105
75th Percentile
6,284
Top Tweet
0.47
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
63.0%
Original
7.2%
Replies
25.2%
Retweets
4.7%
Quotes
0.0%
Threads
3.9%
With Media
78.5%
With Links
48.3%
With #Tags
65.2%
With @Mentions
5.0%
With Emojis
175
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.11
Reply/Original Ratio
0.19
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
83.8%
Weekday Posts
16.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,240 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 816 retweets (25% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,240 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience includes art enthusiasts, activists, and followers of political movements, drawn to Fairey's powerful visual storytelling. They are likely interested in social justice, public art, and cultural commentary.
Good
Audience Quality
17.8%
Suspicion Index
17.0%
Low-Quality %
126
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
25.7%
Empty Bio
13.1%
<10 Tweets
21.1%
Mass Following (>2K)
0.0%
New (<90 days)
32.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
67.4%
No URL
8.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
182,641,897
Total Potential Reach
126
Median Follower Reach
537
75th Percentile Reach
16.7%
>1K followers
2.6%
>10K followers
0.7%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
71.7%
Creators
35,850 accounts
15.2%
Consumers
7,618 accounts
13.1%
Dormant
6,532 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,686
Verified Followers
1.67% of total
10,630
Protected Accounts
10.52% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @CMYLMZ | 16,252,170 | Comedian | comedy, movies, humor |
| @JohnCena | 14,100,215 | Wrestler | Wrestling, Motivation, Self-promotion |
| @AOC | 13,421,407 | Politician | politics, social justice, equality |
| @SenSanders | 12,436,031 | Politician | Politics, Budget, Vermont |
| @JKCorden | 10,712,910 | TV Host | Comedy, Late Night TV, Entertainment |
| @antanddec | 6,830,909 | Entertainers | TV Presenters, Comedy, Entertainment |
| @jack | 6,524,513 | Cryptocurrency Trader | bitcoin, chill, #nostr |
| @kevadamsss | 5,988,839 | Comedian | comedy, tour, netflix |
| @hrw | 5,085,533 | Human Rights | Human Rights, Abuses, Advocacy |
| @pattonoswalt | 4,668,601 | Comedian | comedy, acting, podcasting |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
72,902
Followers With Bio
28,097
Followers Without Bio
72.18%
% With Bio
27.82%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,240 analyzed20,626
Combined Engagement
13,328
Total Likes
7,298
Total Retweets
4,125
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
I was proud to see this circulating today. Sometimes art imitates life, and other times art helps us to envision a future we can then work hard to manifest. Let’s keep working! - Shepard @womensmarch @amplifierart @AOC @AyannaPressley @RashidaTlaib https://t.co/wCS9Dw9r4X
My thoughts are with the people of Ukraine. #MakeArtNotWar. https://t.co/x7InamM5mb
RT @UncleRUSH: We could eliminate tuition at every public college + university with the $80 billion we spend each year on incarcerations #S…
My #JohnnyCash at #FolsomPrison mural in the state Capitol #Sacramento is complete! This is my largest in #California and my most technically ambitious mural ever. I hope that this art will ignite a conversation around the need for incarceration reform. Check my insta for more!
Today's #WeThePeople ads in @nytimes, @washingtonpost, and @USATODAY! https://t.co/mfQw88S47C
Key Insights & Takeaways
The account frequently shares updates on large-scale murals and public art projects, highlighting Fairey's influence in the art world. Political and social activism is a central theme, with tweets often addressing current events and global issues. Fairey uses his platform to promote peace and resistance, as seen in tweets like #MakeArtNotWar and messages of solidarity with Ukraine.
Strengths
- + Established follower base of 188,094
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @OBEYGIANT reveals an growing Twitter presence with 188,094 followers. The account demonstrates a content-creator strategy, averaging 88.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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