OFFICE Shoes

OFFICE Shoes

@OfficeShoes

London's biggest shoe retailer and leading fashion footwear brand. For any service queries or questions please email help@office.co.uk

London https://www.office.co.uk/ Joined 2009-02-18 Date of Analysis: Dec 16, 2025

117,858

Followers

4,414

Following

23,644

Tweets

0.1

Avg Engagement

486

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @OfficeShoes's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-02-18
  • Verification:No
  • Location:London

Data Summary

  • Tweets Analyzed:3,247
  • Avg Likes per Tweet:0.1
  • Avg Retweets per Tweet:0.0
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,247 tweets

The account has moderate engagement with an average of 6 likes and 3 retweets per tweet. Engagement seems to be driven by visually appealing content and collaborations with well-known brands.

0.1

Avg Likes/Tweet

0.0

Avg Retweets/Tweet

381

Total Likes

49

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

0

75th Percentile

18

Top Tweet

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

4.6%

Original

95.4%

Replies

0.0%

Retweets

0.0%

Quotes

0.0%

Threads

0.5%

With Media

3.1%

With Links

0.9%

With #Tags

99.4%

With @Mentions

1.2%

With Emojis

132

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

20.94

Reply/Original Ratio

0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

87.4%

Weekday Posts

12.6%

Weekend Posts

Top Hashtags

#officelovesconverse (7) #converse (6) #nike (5) #officelovesnike (5) #adidas (4) #officelovesadidas (4) #birkenstock (3) #officelovesbirkenstock (3) #officelovesugg (3) #officeloves (2)

Most Mentioned

@office (18) @yasminrebecca (6) @kerryjadejones (5) @archadium (5) @reavo81 (5) @marianicolina (5) @ssallma4 (5) @emma_pattison (4) @juliusfrank67 (4) @jessicaem132 (4)

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Content Strategy Analysis

Based on 3,247 tweets

Content Type Distribution

Content Breakdown

Original Tweets 148 (5%)
Replies 3,099 (95%)
Retweets 0 (0%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

Posting Patterns & Optimal Timing

Based on 3,247 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience primarily consists of fashion-conscious individuals interested in trendy and high-quality footwear. They are likely active on social media and value exclusivity and style.

Good

Audience Quality

17.2%

Suspicion Index

27.2%

Low-Quality %

83

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

45.3%

Empty Bio

15.4%

<10 Tweets

7.9%

Mass Following (>2K)

0.0%

New (<90 days)

30.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

86.2%

No URL

9.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

5,881,283

Total Potential Reach

83

Median Follower Reach

265

75th Percentile Reach

5.9%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

66.2%

Creators

6,619 accounts

18.4%

Consumers

1,842 accounts

15.4%

Dormant

1,539 accounts

23

Verified Followers

0.23% of total

5.3%

Professional Bios

founder, dev, analyst, etc.

0.22

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (352) London (230) United Kingdom (205) England, United Kingdom (156) Manchester, England (71) UK (71) Scotland, United Kingdom (64) Glasgow, Scotland (62) Manchester (54) Leeds, England (43)

23

Verified Followers

0.23% of total

1,760

Protected Accounts

17.6% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@MoneySavingExp 585,498 Financial Advisor deals, savings, advocacy
@THE_THEO_FORD 472,197 - -
@Fubarrockchick 206,396 Musician Music, Independence, Politics
@afhitcom 183,592 Social Media Manager Social Media, Marketing, Window Cleaning
@SneakerDealsGB 168,313 Sneaker Reseller Sneakers, Deals, UK
@KarlHughesUK 153,038 Actor Actor, MD, Productions
@MSE_Deals 150,447 Deals bargains, codes, discounts
@MelissaD89 143,011 Model modeling, fashion, lifestyle
@Liverpool_ONE 82,179 Retail Shopping, Events, Offers
@fara_williams47 70,480 Footballer Football, Olympics, Pundit

Top Keywords in Follower Bios

love (288) life (247) views (215) lover (166) shoes (156) mum (144) fashion (143) music (132) instagram (130) live (108)

Top Hashtags in Follower Bios

#mufc (7) #blacklivesmatter (7) #shoes (7) #blm (6) #bekind (6) #fashion (5) #author (5) #family (4) #vegan (4) #lfc (4)

5,470

Followers With Bio

4,530

Followers Without Bio

54.7%

% With Bio

45.3%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,247 analyzed

49

Combined Engagement

36

Total Likes

13

Total Retweets

10

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Fashion Footwear Collaborations Limited Editions Brand Awareness

Key Insights & Takeaways

Collaborations with popular brands like Reebok and Adidas significantly boost engagement and visibility. Highlighting limited-edition drops and exclusive releases helps drive traffic to both online and in-store sales. Using eye-catching visuals and hashtags effectively promotes brand awareness and customer interaction.

Strengths

  • + Established follower base of 117,858
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @OfficeShoes reveals an growing Twitter presence with 117,858 followers. The account demonstrates a conversation-first approach, averaging 0.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025