Tweets Analysis - Keyword: @olaplex
Overview
Total number of tweets analysed
156
Earliest tweet was on
2023-02-09
Latest tweet was on
2023-02-19
Tweets covering
10 days
Average age of authors' accounts
8 years
Summarization
Olaplex is a luxury hair care brand that has been sued by nearly 30 customers who claim their products caused severe hair damage, blisters, and bald spots. The CEO of Olaplex went on Instagram to reassure customers of the safety of their products, however, some customers have complained of hair loss, breakage, frizz, and damage. Despite these claims, some customers remain loyal to the product while others have switched to other brands.
Topic Modeling
- Hair Damage Caused by Olaplex Products
- Leadership & Academic Entrepreneurship
- Product Innovation
- Beauty & Hair Care Routines
- Lawsuits & Product Safety
Emotional Analysis
The tweets express a range of emotions, from excitement to disappointment. Some users are excited about the brand's new product releases, while others are disappointed with the product's alleged damaging effects on their hair. Many customers express their support for the company, while others express anger and frustration at the company's alleged lack of safety protocols. There is also a sense of concern for the 28 women suing the company, as well as sympathy for their experiences. Overall, the tweets reflect a range of emotions, from excitement to disappointment, as customers grapple with the news of the lawsuit against Olaplex.
Trend Analysis
- Negative customer experiences and alleged hair damage due to Olaplex products.
- The CEO of Olaplex has shared a public statement Reassuring customers of product safety.
- Olaplex is being sued by 28 women claiming its products caused hair loss and blisters.
- Increasing popularity and appreciation for Olaplex products.
- Reminder to practice safety and follow product instructions.
Types of Tweets
Number of Retweets
14
Percentage of total tweets
8%
Number of Original tweets
64
Percentage of total tweets
41%
Number of tweets that contain Mentions
156
Percentage of total tweets
100%
Number of tweets that were Replies
74
Percentage of total tweets
47%
Number of tweets that were Quotes
5
Percentage of total tweets
3%
Number of tweets that contain Hashtags
32
Percentage of total tweets
20%
Top 5 devices used to tweet
| Source | Count |
|---|---|
| Twitter for iPhone | 105 |
| Twitter Web App | 23 |
| Twitter for Android | 15 |
| LaterMedia | 3 |
| Hootsuite Inc. | 2 |
What devices were used to tweet
Top 10 accounts with highest followers count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| Fashionista_com | Fashionista.com | Culture, celebrity, commerce, and careers through a digital fashion and beauty lens. Send tips to tips[@]fashionista[.]com! | 2,325,559 |
| ABC7 | ABC7 Eyewitness News | Your #1 breaking news and local news source in Southern California and the greater Los Angeles area. When you witness news, share it with #abc7eyewitness. | 1,253,831 |
| 7NewsSydney | 7NEWS Sydney | First for news in Sydney with @MarkFerguson_7 @michaelusher @angelacox7news @Mel_Mclaughlin @mattshirvington @AngieAsimus https://t.co/JZRVF01jjR | 374,192 |
| POPSUGARUK | POPSUGAR UK | The biggest moments. The hottest trends. The best hacks. ✨ Follow us on Instagram: @popsugaruk | 49,539 |
| thehandbooknews | The Handbook | Bringing you all the latest news from secret drinking spots, latest fashion and beauty finds, best parties and the coolest travel destinations | 28,844 |
| christine_p_33 | Christine ❤️🐓🐑🐶🐱🦆🏳️🌈🌻 | Vaccinated mom of 3. She/Her Be smart, Be brave, Tell the truth and don’t take any shit! Go #Seahawks 💚🏈💙 #PNW Same user name on Instagram | 26,212 |
| olaplex | Olaplex | Bond builder that dramatically strengthens, protects and repairs all hair types. Compatible with all color lines. #OLAPLEX Available at https://t.co/S8af0FETOu | 25,786 |
| GetTheGloss | Get The Gloss | Get The Gloss is the ultimate expert health and beauty destination offering daily news, advice and masterclasses. | 25,749 |
| HeyAprill | Aprill💕 | Beauty influencer 💅🏽#skincare addict and lowkey foodie 🌮Follow me at @1creativecoin to become a profitable content creator. | 21,914 |
| Ellisons | Ellisons | Ellisons is the UK’s leading supplier to hair and beauty professionals, providing a wide range of brands and products. Order by 8pm* for next day delivery. | 20,333 |
Top 10 accounts with highest friends count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| christine_p_33 | Christine ❤️🐓🐑🐶🐱🦆🏳️🌈🌻 | Vaccinated mom of 3. She/Her Be smart, Be brave, Tell the truth and don’t take any shit! Go #Seahawks 💚🏈💙 #PNW Same user name on Instagram | 25,283 |
| thehandbooknews | The Handbook | Bringing you all the latest news from secret drinking spots, latest fashion and beauty finds, best parties and the coolest travel destinations | 5,423 |
| Net2Ayurveda | DeinAyurvedaNet2 | - | 5,003 |
| matthew46956757 | matthew allen loves cupcakes with jellybeans- | i am a lover of cupcakes already on twitter--was previously ralph allen loves cupcakes with jellybeans #RipKobe #parody-lover of bad reality tv shows | 4,999 |
| Alexkphillips | Alex K Phillips | Birmingham/UK 📍 Just that Tall Gay TikToker 🌈 @Alexkphillips (328k) instagram is the same | 4,991 |
| Ellisons | Ellisons | Ellisons is the UK’s leading supplier to hair and beauty professionals, providing a wide range of brands and products. Order by 8pm* for next day delivery. | 4,489 |
| safetyinbeauty | safetyinbeauty | UK’s ONLY Independant Public Awareness Campaign (Est.2013) Mission: educating & empowering safer choices in beauty, aesthetics & personal care ~ #safetyinbeauty | 4,007 |
| JLK8277 | Jen 🇨🇦 | ❤️❤️ #budtender #keyholder #acmpr #gardener #cannasavvy #MrsJuly2023 | 2,759 |
| dani_lsc | Daniela Sirtori-Cortina | Reporter covering home & personal-care CPG companies @business / English, español, um pouco de português / 🇨🇴 / opinions are my own / she-her-hers | 2,708 |
| Joseph_DeSimone | Joseph DeSimone | Prof @Stanford; Founder: @Carbon, @FocalMedical, @Solid_Battery, @Liquidia_Inc, BVS; Trustee: @UrsinusCollege (Chair, BOT), @NatGeo | La vita è bella (he/him) | 2,465 |
Most active users
| Username | Bio | Number of tweets |
|---|---|---|
| lizzieden | I wake up with panda eyes and I like to wear odd underwear. | 4 |
| 007saan | 📍Utah ✨ Hairdresser, Tooth Gem Specialist, Wanderlust ✨ | 3 |
| christine_p_33 | Vaccinated mom of 3. She/Her Be smart, Be brave, Tell the truth and don’t take any shit! Go #Seahawks 💚🏈💙 #PNW Same user name on Instagram | 3 |
| Hotcake_Hatake | $AMC Diamond Hands No Jutsu!💎🤲🚀🌙 She/Her/Kunoichi 🇵🇭 🎮 PNW🌲FFXV Noctis fan🗡Geeky Coffee☕️ enthusiast & Funko obsessed💥 💎🤲 ✌️ | 3 |
| Smashhthesalon | a space that loves, respects and celebrates hair and beauty !!!!!! | 3 |
| LisaJWilbur | Born in 🇳🇱 with an 🇦🇹 OMA from 🇵🇰 Naturalized 🇺🇸 Denied My Rights by #Racists & #GretchenWhitmer ‘s Aunt 4 C #Apartheid Judge#Whitmergate | 3 |
| ChooseFreedom04 | Freedom of choice. Freedom of speech. Freedom to voice your choice. | 3 |
| Cheoffors | I'm a keen home cook. Mrs G, our children, food, wine and music are my quality quintet.Mens underwear in corpore sano | 3 |
| thechaoticblond | Effervescent Blonde Alert 🚨 Multi-Media Manager for @mrcbdchicago Follow me everywhere! Use code: MARISSA10 for 10% off at https://t.co/doXbMAXpBl | 3 |
| ClassyKellyAtl | Smart, kind, fun, great sense of humor...I 💓 my animals, music, reading, health & fitness, traveling, technology, etc. | 3 |
Tweets per day
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1625665201046716416 | Luxury hair care brand @olaplex is being sued by nearly 30 customers who allege that the product severely damaged their hair or left them with blisters and bald spots https://t.co/bdrIv6l8ZF https://t.co/Vn9Uq8Gycj | 33 |
| 1626228704082010116 | Update! @olaplex CEO went on Instagram to reassure customers of the products' safety. Get the latest here: https://t.co/hyjTCfoItT | 7 |
| 1626344744191406083 | Same! A lot of issues that go wrong are a result of consumer error or lack of education (whether on the brand or consumer part)If you deviate from the way products were intended to be used, that is a risk you have to be comfortable takingstill love @olaplex products esp #3 ❤️ https://t.co/x26eqKNRS7 | 2 |
| 1625154762965504000 | Dear cupid, Take a break this year. We’ve already fallen in love with this pretty, pink transformation by https://t.co/Z6vEVhBDNl.heather 💘- @olaplex #olaplex #olaplexcolor #transformation #colorblend #colortransformation #hair #olaplexeveryservice #healthyhair #haircare https://t.co/upyWfAWw3R | 1 |
| 1626321094566109184 | @olaplex Unfortunately my hair did fall out and I suffered burning and awful pain sensitivity of my scalp after Olaplex. I changed back to natural hair care products and I’m fine. I don’t know what other girls experiences are I can only go off my own. I never suffered bald spots before | 1 |
| 1626847019729051650 | Olaplex Products Cause Hair Loss, Lawsuit ClaimsPopular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss.#Olaplex #Hairloss #HaircareCompany #Women #Products #OlaplexProducts #Lawsuit #LawstreetJ @olaplex https://t.co/dEuUHocWF8 | 1 |
| 1626316104715870210 | @Olaplex's CEO takes to social media to defend company against consumer claims that its shampoos and other products cause hair damage. Latest from @dani_lsc https://t.co/x8WFZTblSx | 1 |
| 1625996963664613377 | I have been using @olaplex for months, has caused noticeable hair loss, breakage & has left my hair frizzy & damaged. It was meant to save my hair, instead caused enormous amount of stress and anxiety I can no longer fix. I will also be Pursuing legal action in the UK. | 1 |
| 1625949067640508420 | @olaplex's new dry shampoo almost broke the internet. We can see why https://t.co/Hju8MbpcOJ https://t.co/XNxD7YALr5 | 0 |
| 1625924172365832194 | @olaplex You’ll always have my support x | 0 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1625665201046716416 | Luxury hair care brand @olaplex is being sued by nearly 30 customers who allege that the product severely damaged their hair or left them with blisters and bald spots https://t.co/bdrIv6l8ZF https://t.co/Vn9Uq8Gycj | 53 |
| 1624471883017232386 | Beautiful bike ride this Saturday morning! Reflecting on my amazing class last week w @Theresa_Reineke & #CraigHawker (@olaplex founder!) on leadership & academic entrepreneurship. Also finished reading weekly reports from @DeSimoneLab, impressive! Deer alert on the ride this AM! https://t.co/ov8PUON7h6 | 23 |
| 1624749022203514881 | I was so sick of the shitty bottle for @olaplex 0, which made it impossible to apply to my hair. So i poured it into a dollar store spray bottle and VOILA!!! so much easier to use! I AM THE FUTURE https://t.co/TLzWVlvC3K | 10 |
| 1626228704082010116 | Update! @olaplex CEO went on Instagram to reassure customers of the products' safety. Get the latest here: https://t.co/hyjTCfoItT | 10 |
| 1625996963664613377 | I have been using @olaplex for months, has caused noticeable hair loss, breakage & has left my hair frizzy & damaged. It was meant to save my hair, instead caused enormous amount of stress and anxiety I can no longer fix. I will also be Pursuing legal action in the UK. | 8 |
| 1625154762965504000 | Dear cupid, Take a break this year. We’ve already fallen in love with this pretty, pink transformation by https://t.co/Z6vEVhBDNl.heather 💘- @olaplex #olaplex #olaplexcolor #transformation #colorblend #colortransformation #hair #olaplexeveryservice #healthyhair #haircare https://t.co/upyWfAWw3R | 7 |
| 1626321094566109184 | @olaplex Unfortunately my hair did fall out and I suffered burning and awful pain sensitivity of my scalp after Olaplex. I changed back to natural hair care products and I’m fine. I don’t know what other girls experiences are I can only go off my own. I never suffered bald spots before | 6 |
| 1623868053942415363 | I want to be mad at the internet for gatekeeping @olaplex but y’all didn’t, I was just sleeping on the trend | 5 |
| 1623766043226169345 | Finally my dreams have come true, @olaplex finally has dry shampoo and I am so excited to try it out today! | 4 |
| 1626344744191406083 | Same! A lot of issues that go wrong are a result of consumer error or lack of education (whether on the brand or consumer part)If you deviate from the way products were intended to be used, that is a risk you have to be comfortable takingstill love @olaplex products esp #3 ❤️ https://t.co/x26eqKNRS7 | 4 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #olaplex | 20 |
| #products | 5 |
| #hair | 4 |
| #haircare | 4 |
| #mumbai | 3 |
| #bandra | 3 |
| #hairsalon | 3 |
| #hairloss | 3 |
| #healthyhair | 3 |
| #haircolor | 3 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Mention | Count |
|---|---|
| @olaplex | 160 |
| @framar | 4 |
| @schwarzkopfusa | 4 |
| @dyson | 3 |
| @schwarzkopf | 3 |
| @nat_alia93 | 3 |
| @lizzieden | 3 |
| @wellahairusa | 3 |
| @missbeatriiz | 3 |
| @traytaymakeup | 3 |
Top 10 mentions
Wordcloud of Tweets
Emojis
Average number of emojis used per tweet
36
Emojis used in tweets
| Emoji | Count | Emoji Text |
|---|---|---|
| 🤍 | 4 | white_heart |
| ❤️ | 4 | red_heart |
| 👀 | 4 | eyes |
| 🤣 | 4 | rolling_on_the_floor_laughing |
| 😍 | 3 | smiling_face_with_heart-eyes |
| 💗 | 3 | growing_heart |
| 🥴 | 2 | woozy_face |
| 😂 | 2 | face_with_tears_of_joy |
| 👏🏻 | 2 | clapping_hands_light_skin_tone |
| 💘 | 2 | heart_with_arrow |
Emojis groups
| Emoji Group | Count |
|---|---|
| Smileys & Emotion | 39 |
| People & Body | 14 |
| Travel & Places | 1 |
| Animals & Nature | 1 |
| Activities | 1 |
| Objects | 1 |