omari.to

This creator ranks 22 out of 1349 tracked accounts and holds 54.6M followers, making them a giant that maintains a presence 49.6 times the median size. The account is gaining 1.1M followers every month, which indicates fast growth for a profile that has been active for 4.2 years. While average views reach 10.0M per video, the 3.86% like rate falls below the 4.93% median. The rest of this report breaks down engagement trends and audience retention metrics.

This audience approves less than the platform average and ranks 801 of 1349. High save rates at 0.205% compared to 0.039% shares and 0.03% comments indicate a preference for personal reference over public interaction. The 20.4K saves, 3.9K shares, and 3.0K comments show that viewers treat the content as a keeper rather than a conversation starter. Brands can expect high retention value but low community engagement from this audience. Reach is inconsistent with a consistency cv of 3.21. Only three videos hit the 5x average mark while three others reached 2x the average. This is an active audience that saves content for later use.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their large follower base. They likely command a fee between $150,000 and $450,000 per campaign based on 54.6M followers. Creator Fund payouts are much smaller because that program pays only pennies per thousand views regardless of total reach. Brand deals scale with the audience size while creator funds reward volume at a much lower rate. A rank of 22 out of 1349 means this creator commands a high premium for their influence. They sit in a tier where they can decline low offers and demand top market rates. The cost per view sits around $0.015 to $0.045 based on the average of 10.0M views. This metric helps buyers determine if a quote pays for actual reach or just for the fame of the name. These are modelled estimates from public metrics, not disclosed earnings.

This feed favors the 15 to 30 second window where most content lives. Target this length to mirror the creator's primary rhythm instead of making longer pieces. The average view count stays high across all lengths, so consistency in timing is more important than experimenting with extreme durations. High original sound usage shows a preference for a unique brand over riding the wave of trending audio. Short captions of around 3 characters keep the focus on visual action rather than text. Open duet and stitch settings invite other creators to build upon these clips. The standout video lasted 21 seconds and pulled 14.3 times the normal reach. It earned nearly 6 million likes against only 33k comments, showing that passive watching won over active debate. This lopsided ratio suggests people tapped the like button quickly without starting conversations. Average views of 10 million confirm this is a large account with an established audience. The strategy here relies on high-volume reach rather than niche growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 30 seconds with the majority of content falling between 15 and 30 seconds. The average video length is 18s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator ranks near the top of the field for followers despite a posting rate well below the median. The long gaps between posts indicate a deliberate production cycle rather than an inactive account. This pace has remained stable for nearly two years, establishing a durable pattern. However, the high consistency score suggests that these infrequent drops occur at irregular intervals rather than on a clockwork basis. New content typically appears on Wednesday and Thursday, with 16:00 UTC being the most frequent hour for uploads. Friday is the quietest day for new posts. Marketers should expect sporadic high-impact drops rather than a steady drumbeat of daily content. You can time tie-ins for mid-week windows to align with these specific upload dates.

Audience & Reach

The account ranks 22nd out of 1349 creators and sits at a 49.6x multiple over the median follower count. This placement identifies the profile as broadcast-scale content. A single campaign will reach a wide audience across the platform rather than targeting a niche segment. The like rate falls below the median by more than one percentage point. This indicates that while the reach is wide, the engagement per viewer is less intense than average. Such a gap means a brand message may have lower impact per impression compared to smaller creators. This audience fits the entertainment category because of its broadcast-scale size and high volume of views.