YZ

Ranked 18 out of 1349 tracked creators, this account is a giant that holds 57.4M followers, which is 52.2 times the median follower count of 1.1M. The growth trajectory is fast, with 726.5K new followers added every month over its 6.6 year lifespan. Average views reach 12.6M per video, which is high for a creator of this size. However, the 4.77% like rate falls just below the median of 4.93%. The rest of this report covers specific engagement trends and content performance.

The audience approves at a lower rate than the platform median of 4.93%. This puts the creator in rank 693 of 1349. Saves represent the most frequent action with a 0.288% rate, followed by shares at 0.122%, and comments at 0.048%. These actions total 36.4K saves, 15.4K shares, and 6.1K comments across videos. The high save-to-comment ratio shows a preference for storing content as a reference rather than engaging in public discussion. Brands should treat this as an audience that values utility over conversation. Reach is inconsistent due to a 2.04 consistency coefficient. Four videos reached double the average while two hit five times the average. This suggests infrequent spikes rather than steady growth. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their large audience size. A follower count of 57.4M suggests a high-value brand tier where fees likely reach between $100,000 and $250,000 per campaign. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of total followers. The rank of 18 out of 1349 identifies this creator as a top-tier authority who commands a premium. They can choose high-paying partners and decline smaller offers while mid-range creators must accept every deal to stay relevant. A cost-per-view check shows that a $200,000 quote divided by 12.6M views results in roughly $0.016 per view. This helps a buyer determine if they are paying for the specific reach of the video or the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds perform best, as they capture the highest engagement compared to the longer 30 to 60 second bucket. This account favors a fast pace, and you should prioritize sub-15 second edits to maximize your reach potential. Original audio dominates the feed, showing a preference for a signature style over the reach of trending sounds. Captions average 83 characters, providing enough context without cluttering the frame. Enabling both duet and stitch features makes every post an open invitation for other creators to interact with the content. The top video lasted only 14 seconds and reached 10.2 times the normal view count. It earned a high ratio of 171 likes per comment, meaning it succeeded through passive watching rather than sparking deep debate. Average views sit at 12.6 million, marking this as a large established account. Growth strategies here should focus on maintaining this huge baseline rather than seeking small gains in reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 30 seconds since these make up 28 of the 36 recent posts. The average length is 20 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator maintains a low volume of posts compared to the field median but holds a top follower rank with high average views. The pace has remained consistent for nearly three years, even if the intervals between posts are irregular. You should expect sporadic drops rather than a steady drumbeat of content. New videos most frequently appear on Monday and Wednesday, while Saturday remains the quiet day. Most uploads occur around 14:00 UTC. Because of this infrequent cadence, you cannot rely on a daily presence to sustain a campaign. Focus your tie-in efforts on the specific days when new content is likely to land.

Audience & Reach

This creator ranks 18th out of 1349 followers, making it a broadcast-scale account. A brand can expect high reach across a large audience for any single campaign placement. The like rate sits below the median by roughly 0.16 percentage points. This indicates that while the views are frequent, the engagement per view is slightly less intense than the average creator. Because of the top-of-field ranking and steady engagement, this profile fits the entertainment category well.