psg

psg

@psg

Paris Saint-Germain’s official account 🔴🔵 Compte officiel #ICICESTPARIS

Joined 2019-06-25

54.7M

Followers

53

Following

1274.7M

Total Hearts

3.4K

Videos

378.5K

Avg Hearts/Video

10.9%

Engagement Rate

7.0y

Account Age

653.3K

Followers/Month

15.2M

Hearts/Month

40.2

Videos/Month

Account Overview

What This Report Covers

This account ranks 21 out of 1349 creators and holds 54.7M followers, which is 49.8 times the median follower count of 1.1M to establish it as a giant in the field. The growth trajectory is fast because the creator gains 653.3K followers every month despite the account being 7.0 years old. A large catalog exists with 14.4B total plays and 1.5B total likes accumulated over its lifespan. The 52.9M shares indicate a high volume of word of mouth distribution while the 70.1M saves suggest that the content provides lasting value for viewers to revisit or keep. This high volume of saves relative to the play count indicates deep engagement with the specific content pieces. The average view count of 4.3M per video is in line with what a creator of this size should expect from its audience. The 10.47% like rate more than doubles the 4.93% median, confirming that the engagement quality is much higher than the typical creator on the platform. The following report provides a deeper breakdown of these engagement metrics.

Account Classification

Account Size Mega (10M+)
Account Age 2019-06-25
Verification Yes
Language EN
Follower Ratio 1.0M:1

Data Summary

Videos Analyzed 254 (7.5% of total)
Avg Plays per Video 4,288,460
Avg Likes per Video 449,196
Engagement Rate 10.9%

Metrics based on 254 most recent videos (7.5% of 3.4K total).

Engagement Analysis

Based on 254 videos (7.5% sample)

The audience approves of content at more than double the median rate, placing the account in rank 219 out of 1349. This high approval confirms strong sentiment toward the core brand identity. The data shows a clear hierarchy of intent. Saves represent the most frequent action at 0.485%, followed by shares at 0.366%, downloads at 0.131%, and comments at 0.063%. These figures correspond to 20.8K saves, 15.7K shares, 5.6K downloads, and 2.7K comments per video. The audience prioritizes keeping and sharing content over active discussion. High save and share rates indicate the content serves as a reference point or a badge of identity. Brands should treat this as high-intent material for long-term retention rather than just a spark for conversation. Reach is erratic with a consistency coefficient of 2.05. Only 13.4% of the 254 videos reached the 2x average, while only 4 videos hit the 5x mark. This volatility suggests that while peaks occur, they are not consistent. This is an active audience.

4.3M

Avg Plays/Video

449.2K

Avg Likes/Video

2.7K

Avg Comments/Video

15.7K

Avg Shares/Video

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

8.9M

Median Plays

836.5K

Median Likes

13.1M

75th Percentile

125.1M

Top Video

8.54

Engagement per 1K Followers

Normalized influence metric

Estimated Lifetime Engagement

An estimate of the account's whole-catalogue totals, scaled up from the recent videos we analysed to all of its videos. Use it for overall scale, not exact counts. Projected from 254-video sample across 3.4K total videos.

14443.5M

Est. Total Plays

1512.9M

Est. Total Likes

9.1M

Est. Total Comments

52.9M

Est. Total Shares

70.1M

Est. Total Saves

Engagement Ratios

Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.

Excellent for Mega

10.47%

Likes / Views

0.06%

Comments / Views

0.37%

Shares / Views

0.48%

Saves / Views

Likes at 10.47% stand out compared to the other metrics. This shows that viewers are much more likely to like content than they are to comment, share, or save it.

Viral Hit Rate

How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.

13.40%

2x Avg (34 of 254)

0%

5x Avg (4 of 254)

Consistency Score

How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.

D

CV: 2.05

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Sponsorships drive the primary revenue stream for this creator because of their large audience. With 54.7M followers, they command a high-end sponsorship band estimated between $200,000 and $300,000 per post. This model favors brand partnerships over Creator Fund payouts. The fund pays only pennies per thousand views while sponsorships scale with the total follower count to generate much higher returns. Their rank of 21 out of 1349 means they sit among the top tier of creators on the platform. A high ranking allows them to command a premium and decline lower offers from brands seeking reach. The high engagement rate helps justify these premium prices. A cost-per-view check yields roughly $0.046 to $0.072 per view based on their 4.3M average views. This calculation helps buyers determine if a quote is paying for the specific reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Creator Fund (Est. Monthly)

Based on avg 4.3M views/video

$3,448 – $6,896

$0.02 - $0.04 per 1,000 views

Sponsorship Value (Est. Per Post)

Based on 54.7M followers (Mega (10M+))

$273,635 – $656,725

Industry rate for mega (10m+) creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Fund payouts fluctuate and are not guaranteed.

Content Strategy Analysis

Based on 254 videos

Short clips form the core of this feed. Most posts land under 15 seconds, while those between 30 and 60 seconds earn a higher engagement rate than longer content. Choosing the sub-60 second format over anything exceeding three minutes yields an engagement gain of roughly 2.91% per view. Prioritize these shorter windows to maximize interaction with the audience. Original audio appears on more than half of the posts. This choice prioritizes a consistent brand identity over the reach gained from trending sounds. Captions remain brief at an average of 55 characters to keep focus on the visual content. Closing both duet and stitch options ensures the feed remains a closed loop for fans rather than a springboard for other creators. The standout video lasted only 7 seconds and pulled 125.1 million views, reaching about 29.2 times the average reach of other posts. It earned over 12 million likes against just 73.2k comments. This ratio shows that the clip achieved large success through passive watching rather than active debate in the replies. Average views sit at 4.3 million per video, which identifies this as a high-traffic account with an established reach. The sheer volume of viewers means that every post reaches a large audience regardless of minor creative tweaks. Focus on consistency across these core formats to maintain the existing scale.

Primary Content Categories

tech

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

18s

Average Duration

<15s
137
15-30s
83
30-60s
26
1-3min
8

The account favors videos under 15 seconds with 137 total posts. The 30 to 60s range performs better than the 1 to 3min category despite being less common.

Original Sound Usage

Percentage of videos using the creator's own audio

58.70%
149 of 254

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Duration Videos Avg Engagement
<15s (best) 137 11.59%
15-30s 83 11.77%
30-60s 26 12.91%
1-3min 8 10.00%

Posting Patterns & Optimal Timing

Based on 254 videos (7.5% sample)

The content strategy follows a Grind pattern because the posting volume is far above the field median and maintains a high frequency rank. This creator posts nearly ten times more often than the average account to maintain a heavy output. While the consistency score is low, the high volume of uploads provides a steady stream for brand integration. This pace has been established over several months, making it a durable habit rather than a temporary spike. The large follower base and high average views confirm that this rapid production maintains quality despite the erratic gaps between posts. New content typically lands on Monday and Thursday with a peak upload hour at 01:00 UTC. Saturday remains the quietest day for new uploads. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You can reliably time your campaign around Monday or Thursday posts to capture fresh activity.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 17.3
Avg Gap Between Posts 9.8h
Data Range 111 days

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Thursday
63
Monday
51
Friday
42
Wednesday
37
Tuesday
32
Sunday
29
Saturday
20

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

The account posts most often on Thursday and Monday with a peak at 1:00 UTC. Saturday is the quietest day for posting activity.

Top Videos

Top 60 by play count from 254 analyzed

221.0M

Combined Plays (Top 5)

20.3M

Combined Likes (Top 5)

44.2M

Avg Plays per Top Video

May 08, 2026

Friday feeling 🕺 #UCL #ChampionsLeague #PSG

125.1M

Views

12.1M

Likes

73.2K

Comments

320.5K

Shares

646.5K

Saves

⏲ 7s ♪ Original sound original sound - psg – psg
Apr 16, 2026

Mission impossible 🥵 #UCL #ChampionsLeague #PSG

26.0M

Views

2.5M

Likes

5.2K

Comments

73.9K

Shares

103.7K

Saves

⏲ 11s ♪ MONTAGEM GREEN RENITCH V1 (Edit Version) – Tsk.4 & Fyex & Dj Samir
Mar 19, 2026

Kvara reaches 🔟 UCL goals for PSG 💥 #psg #kvara #ucl #championsleague

25.8M

Views

824.7K

Likes

2.7K

Comments

12.5K

Shares

31.9K

Saves

⏲ 51s ♪ GOZALO – Ariis
May 06, 2026

WE ARE FINALISTS 😍❤️💙 #PSG #UCL #ChampionsLeague #SportsTikTok

25.3M

Views

3.5M

Likes

44.6K

Comments

110.5K

Shares

201.0K

Saves

⏲ 14s ♪ Original sound original sound - psg – psg
Apr 10, 2026

Hakimi’s work rate is amazing! 😤 #psg #championsleague #hakimi

18.9M

Views

1.3M

Likes

2.4K

Comments

15.9K

Shares

38.1K

Saves

⏲ 16s ♪ Original sound original sound - psg – psg

55 more top videos for @psg

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock all 60 videos

Free, takes 10 seconds

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

Based on 254 most recent videos (7.5% of 3368 total). Excludes stopwords, hashtags, and mentions.

psg (12) paris (11) kvara (11) goal (10) de (10)

Top Sounds

The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.

97 unique sounds | from 254 sampled videos
original sound - psg - psg 111x
PSG LOW PROFILE 2 - Nahz 11x
LOS VOLTAJE - Sayfalse & Yb Wasg'ood & Ariis 8x
REAL SIR - LC DE VV 7x
aura.mp3 - slowed - SLVSHY & DJ ZYRONIX 6x
Aura x Glory (Slowed) - Sr Billes 5x
GOZALO - Ariis 5x
MONTAGEM RITMO ASTRAL (SLOWED) - M4GN 4x
MENTE MÁ - Ultra Slowed - Nakama & Mc Staff 4x
Acharuli - Armenian speed up 4x

Key Insights & Takeaways

Audience & Reach

This account ranks 21 of 1349 for follower count and sits at a 49.8x multiple above the median creator. Such a high ranking confirms broadcast-scale reach where a single campaign can access an audience much larger than standard influencer benchmarks. French fans make up the primary segment of this audience while Spanish and Hungarian viewers form the remaining share. While a brand can successfully target the French market, it cannot rely on the Spanish or Hungarian segments for a global strategy without additional creators. The like rate sits more than double the median average. This high engagement ratio means a sponsored message earns a stronger response from viewers than typical content in this category. A total of 14.4 billion lifetime plays exists across the archive. A brand tag placed here sits alongside content that has already been viewed billions of times rather than starting as a fresh entry. The audience fits the sports apparel category because the high like rate and broadcast-scale size support a major retail play.

Key Takeaways

Reach. Rank 21 of 1,349 puts this account at the top of the market with a following 49.8 times the median. Engagement. A 10.47% like-rate is more than double the 4.93% median, showing high audience interest. Hit-rate. Only 13.4% of recent videos beat double the account average, suggesting a lack of frequent breakout hits.

Strengths

  • + Strong engagement rate above platform average
  • + Established follower base of 54,727,098
  • + Consistent growth at 653.3K followers/month
  • + Active posting schedule (17.3 videos/week)
  • + Verified account with platform credibility

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic targeting for regional audiences
  • ~ Explore collaboration potential with similar creators

Summary

This analysis of @psg reveals a mega (10m+) TikTok presence with 54,727,098 followers. The account demonstrates an engagement rate of 10.9%, averaging 4.3M plays per video across 254 analyzed videos. Key strengths include 1274.7M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of @psg's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 254 analyzed videos (7.5% of total content).

Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026