ESPN

ESPN sits as a giant among the 1349 creators we track with a rank of 17 and 58.8M followers. This total puts the account at 53.4 times the median follower count of 1.1M. The growth trajectory is fast, adding 670.8K new followers every month over its 7.3 year history. A catalogue of 2.2B total plays and 234.3M total likes indicates a large established reach across the platform. The 9.0M shares suggest high word of mouth distribution while 8.6M saves indicate that the content provides lasting value for users to revisit or keep as a reference. With an average of 711.2K views per video, the current reach is in line with what an account of this size would predict. The like rate of 10.51% exceeds the median of 4.93%, confirming that the audience is highly engaged with the content provided. This high engagement relative to the follower base suggests a loyal and active viewer base. The following report breaks down specific content performance metrics.

This audience approves of content at more than double the platform median, ranking 214 out of 1349 creators. This high like rate confirms strong initial sentiment for the brand. The engagement mix reveals how viewers interact with the content after watching. Shares represent the most frequent action at 0.404%, followed closely by saves at 0.385%. These figures indicate that word-of-mouth spread and intent to return are the primary behaviors. Comments sit at 0.053% while downloads reach 0.022%. With 380 comments, 2.9K shares, 2.7K saves, and 153 downloads, the data shows a clear preference for advocacy over conversation. Brands should prioritize content that is worth sharing or saving as a reference rather than pieces designed to spark long comment threads. Reach reliability is inconsistent. Only 10.9% of 293 videos hit the 2x average mark with 32 instances, while only 12 reached the 5x threshold. A consistency coefficient of 2.97 indicates erratic reach across the feed. This volatility suggests that while individual pieces can perform well, the audience engagement does not follow a predictable pattern. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue stream for this account because of its large follower base. A creator with 58.8M followers can command a high dollar band for brand partnerships. This model is far more lucrative than the Creator Fund because fund payouts scale only with views and pay mere pennies per thousand. Sponsorship value scales with the total audience size, making it the dominant financial engine here. A rank of 17 out of 1349 puts this profile in a tier where they command a premium price for their reach. They can decline low offers because their high standing provides notable leverage over advertisers. The high like rate suggests a highly engaged audience that justifies a position at the top of their expected pricing bracket. A buyer should use the standard sponsorship range as a starting point for negotiation rather than a fixed cost. The cost per view calculation helps determine if a quote pays for reach or for the brand name. Dividing the estimated sponsorship band by 711.2K average views reveals the true value of each impression. If a quote exceeds this figure, the buyer is paying for the prestige of the account rather than just the views. These are modelled estimates from public metrics, not disclosed earnings.

Short clips dominate this feed with nearly half of all posts landing under 15 seconds. Longer content between one and three minutes earns a 9.0% engagement rate compared to just 6.93% for the shortest clips. This gap means longer videos perform roughly 30% better than those under 15 seconds. Focus on the 1-3 minute window to maximize interaction rather than prioritizing rapid-fire clips. Original audio appears in over 76% of the content. This choice prioritizes a consistent brand identity over the potential reach gained from trending sounds. Captions stay concise at an average of 71 characters to keep the focus on the visuals. Disabling both duet and stitch features ensures the feed remains a closed loop for the audience to consume without remixing. The standout video lasted 70 seconds and reached 28.8 million views, which is over 40 times the typical reach of this account. It gathered 3.7 million likes against only 15.9k comments. Such a lopsided ratio shows that viewers preferred quick taps and passive watching over active debate in the comments. Average views hover around 711k despite a large follower base, indicating a stable but controlled reach. This volume suggests the account prioritizes consistent brand presence for an established audience rather than hunting for viral spikes. Every metric points toward a polished production style designed for broad consumption.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short content with 129 videos under 15 seconds. These are not the best performing because videos between 1 to 3 minutes have a higher engagement rate of 9.0%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

This creator follows a Grind pattern because their posting volume is far above the field median and they maintain a steady output. They post over twenty videos weekly, which creates a high-frequency stream of content for your brand to tap into. While the consistency grade is lower due to erratic gaps between individual posts, the sheer volume remains large compared to other creators. This pace has been established for over two months, making it a stable enough pattern to plan around despite some internal variance. New content most frequently appears on Wednesday and Thursday with a peak upload hour at 20:00 UTC. Sunday serves as the quietest day for new uploads. Marketers can expect a dependable drumbeat of posts rather than sporadic drops. You should time your tie-ins for mid-week to align with their primary posting windows.

Audience & Reach

This account holds a top-of-field rank with a multiple of 53.4 over the median creator. Such high placement means a single campaign can reach an audience at broadcast-scale rather than just niche circles. The like response sits more than double the median rate. This indicates that a brand message earns a stronger engagement signal from every viewer who sees it compared to average accounts. Location data shows the audience is centered in the US with a 100% share of sampled content. A buyer can reach this primary market effectively but cannot count on any other regions for a global campaign. The lifetime footprint includes approximately 2.2 billion plays across the catalog. This means a brand tag sits next to content that has already been viewed billions of times rather than starting from scratch. The audience fits the sports category because the high like response and broad reach suggest a highly engaged fan base.