Jason Derulo

Ranking 15th out of 1349 creators makes this account a giant that holds 65.7M followers, which is 59.7 times the median follower count. The account maintains fast growth with 537.3K new followers every month over its 10.2 year history. While average views sit at 2.5M per video, the 6.72% like rate exceeds the 4.93% median to indicate high engagement levels. The rest of this report breaks down the specific content trends and audience demographics.

This audience approves content at a rate higher than the platform median. This level of approval places the creator in the top 38 percent of all accounts. The data reveals specific ways viewers interact with the content. Saves represent the most frequent action at 0.285% of views, followed by shares at 0.17%, comments at 0.051%, and no downloads recorded. These figures correlate to 7,000 saves, 4,200 shares, and 1,200 comments per video. The audience prioritizes keeper value and word-of-mouth spread over active discussion. Brands should expect high retention and organic reach rather than deep community conversation. Reach is inconsistent across the content library. Only 3 out of 27 videos achieved a 2x hit rate while none reached the 5x threshold. A consistency score of 0.83 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 65.7M followers, they command a brand deal range between $100,000 and $200,000 per post. This income far exceeds what they would earn from the Creator Fund. While the fund pays pennies per thousand views, sponsorship fees scale with total follower count to reward reach and influence. A rank of 15 out of 1349 means this creator is a top tier authority who commands a premium. They can decline low offers because their high engagement rate suggests a loyal audience. A buyer should view the $100,000 to $200,000 range as a starting point for negotiations rather than a fixed price. The cost per view sits between $0.04 and $0.08 based on 2.5M average views. This margin helps a buyer determine if a quote is paying for the name or just for raw reach. These are modelled estimates from public metrics, not disclosed earnings.

Most content on this feed lives in the 15 to 30 second range. You should target this specific window to mirror the core of the account's output. Short clips under 15 seconds reach a much higher engagement rate than the longer 60 to 180 second outlier, which earns roughly double the engagement per view compared to its longer counterpart. Original audio appears on about 41% of videos, meaning the creator often bypasses trending sounds to prioritize a unique brand identity over easy reach. Captions stay brief at around 46 characters to keep the focus on the visual performance. Opening duet and stitch features to everyone signals an intent for other creators to interact with the content. The top post lasted 13 seconds and pulled 7.3 million views, roughly three times the average reach of a standard video. It earned 362.7K likes against only 1.3K comments, showing that quick taps won over active debate. Average views of 2.5 million mean this account already operates at a large scale. Your goal should be to replicate the high-frequency engagement of these short clips rather than seeking a breakthrough from a small base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds since they represent more than half of the content. This specific range also performs the best according to the engagement line.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this account because it maintains a top-tier follower rank despite posting well below the median frequency. The creator ranks in the top 15 of his peer group while producing fewer videos per week than most others. This cadence has remained stable for over seven months. While the consistency grade is solid, the high variance in gap lengths suggests he favors deliberate timing over a rigid daily schedule. New content typically lands on Wednesday and Sunday. Thursday remains the quietest day for uploads. The busiest hour for new posts occurs at 21:00 UTC. Marketers can expect sporadic drops rather than a steady drumbeat of content. You should time any tie-ins around the Wednesday or Sunday windows to align with his active posting days.

Audience & Reach

This creator holds a top-of-field rank with a follower count nearly sixty times the median average. This ranking indicates that a single campaign can reach a broadcast-scale audience rather than a niche segment. The like rate sits well above the median, indicating higher engagement per viewer compared to the typical creator. A brand message will land with more weight and visibility because of this stronger interaction ratio. This account fits the music industry category due to its high follower rank and strong engagement levels.