Real Madrid C.F.
⚽️ The official Real Madrid C.F. account 🏆 15 times European Champions
70.3M
Followers
28
Following
1900.0M
Total Hearts
3.9K
Videos
484.7K
Avg Hearts/Video
12.42%
Engagement Rate
6.8y
Account Age
866.7K
Followers/Month
23.4M
Hearts/Month
48.3
Videos/Month
Account Overview
What This Report Covers
Ranking as number 12 out of 1349 creators, this account is a giant that holds 70.3M followers, which is 63.9 times the median follower count. The growth trajectory is fast with 866.7K new followers every month over its 6.8 year lifespan. While average views sit at 1.6M per video, the 12.15% like rate far exceeds the 4.93% median, indicating high engagement from the active audience. The rest of this report details specific content performance and audience demographics.
Account Classification
| Account Size | Mega (10M+) |
| Account Age | 2019-05-22 |
| Verification | Yes |
| Language | ES |
| Follower Ratio | 2.5M:1 |
Data Summary
| Videos Analyzed | 35 |
| Avg Plays per Video | 1,587,683 |
| Avg Likes per Video | 192,966 |
| Engagement Rate | 12.42% |
Engagement Analysis
Based on 35 videos
This audience approves content at a rate far above the median. The high like ratio places them in the top 128 out of 1349 creators. Engagement signals show that saves are the dominant behavior for this community. At 0.603% per view, saves outperform shares and comments by a wide margin. These actions reflect a desire to keep content as a reference point rather than just sharing it instantly. While they share content at a rate of 0.142% (2.2K) and comment at 0.128% (2.0K), these interactions are secondary to the high volume of saves. Brands should treat this audience as one that values evergreen utility over immediate conversation. Reach is inconsistent across the 35 videos. Only two videos hit the 2x average mark while one reached the 5x threshold. A coefficient of variation of 1.21 indicates erratic reach patterns rather than steady growth. This is an active audience.
1.6M
Avg Plays/Video
193.0K
Avg Likes/Video
2.0K
Avg Comments/Video
2.2K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
2.2M
Median Plays
342.3K
Median Likes
2.8M
75th Percentile
11.9M
Top Video
2.81
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
55,568,900
Total Plays
6,753,800
Total Likes
71,310
Total Comments
78,679
Total Shares
335,263
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
12.15%
Likes / Views
0.13%
Comments / Views
0.14%
Shares / Views
0.60%
Saves / Views
Likes are much higher than other actions at 12.15%. This shows that viewers are more likely to like content than they are to comment, share, or save it.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
5.70%
2x Avg (2 of 35)
0%
5x Avg (1 of 35)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
C
CV: 1.21
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorship deals provide the primary revenue stream for this account because of its large reach. A creator with 70.3M followers can command a brand fee between $150,000 and $350,000 per campaign. Creator Fund payouts are negligible by comparison since those payments scale with views and pay only pennies per thousand. Brand deals instead scale with the total follower count to provide much higher returns for high-profile accounts. The rank of 12 out of 1349 places this creator in a tier where they command a premium. They can often decline low-value briefs because their name carries immense authority and brand safety. A buyer must recognize that the $150,000 to $350,000 range is a starting point for negotiations rather than a ceiling. The high like rate suggests they sit at the top end of this valuation bracket. A cost-per-view gut check of roughly $0.09 to $0.22 per view helps a buyer see if a quote pays for actual reach or just the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 1.6M views/video
$1,534 – $3,067
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 70.3M followers (Mega (10M+))
$351,500 – $843,600
Industry rate for mega (10m+) creators
Content Strategy Analysis
Based on 35 videos
Short clips under 15 seconds dominate this feed and reach most of the audience. Making videos in this sub-15 bracket captures much higher engagement than the 30 to 60 second tier which is rare here. This shorter format wins by a wide margin as it aligns with the core content strategy. Half of the posts use original audio, showing a balanced approach between building a unique brand and using trending sounds for reach. Captions stay brief at an average of 52 characters to keep the focus on the visual. Open duet and stitch settings invite other creators to remix the content. The top post lasted 16 seconds and pulled 11.9 million views, reaching about 7.5 times more people than a typical video. It earned over a million likes against only 10.9k comments, meaning it won through passive watching rather than active debate. Average views of 1.6 million indicate a large established reach where the primary goal is maintaining high volume for a huge fan base.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
11s
Average Duration
The account favors videos under 15 seconds with 23 out of 35 clips falling into this category. The average length of 11 seconds confirms a preference for short content.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 35 videos
This creator follows a Grind pattern because they post well above the field median with frequent content updates. The high volume of posts compared to the average creator provides a steady stream for marketing plans. Although the account has a large follower base, the pace is erratic rather than clockwork. This inconsistent gap between posts suggests that while content is frequent, it does not follow a strict daily schedule. This behavior has been observed for 11 days and is too new to confirm as a long-term habit. New content typically lands on Sunday and Tuesday, with a lull on Thursday. The most active hour for uploads occurs at 15:00 UTC. Marketers can expect a high volume of posts but should expect sporadic timing rather than a predictable daily beat. You can time a tie-in around the heavy activity on Sundays and Tuesdays.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 22.3 |
| Avg Gap Between Posts | 7.8h |
| Data Range | 11 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
The account posts 22.3 times per week with a peak at 15:00 UTC. Posting is most active on Sunday and Tuesday while Thursday remains quiet.
Top Videos
Top 10 by play count
22.7M
Combined Plays (Top 5)
2.8M
Combined Likes (Top 5)
4.5M
Avg Plays per Top Video
Pinned Videos
Videos pinned to the top of @realmadrid's profile page
2.8M
Views
377.7K
Likes
4.8K
Comments
5.9K
Shares
19.6K
Saves
Álvaro Fernández Carreras. @Álvaro Carreras #ValenciaRealMadrid #RealMadrid #LaLigaHighlights
Posted Feb 08, 2026
2.2M
Views
431.6K
Likes
3.5K
Comments
4.1K
Shares
19.8K
Saves
🎭 The masks are back! #training #mask #realmadrid
11.9M
Views
1.1M
Likes
10.9K
Comments
14.1K
Shares
58.3K
Saves
⚽ 15’ @Vini Jr. ⚽ 49’ De Frutos ⚽ 90’+10’ #Mbappe (p) @Emirates | #RealMadridRayo
3.3M
Views
467.7K
Likes
5.0K
Comments
9.6K
Shares
18.4K
Saves
⚽ 65’ @Álvaro Carreras ⚽ 90’+1’ #Mbappe @Emirates | #ValenciaRealMadrid
2.5M
Views
407.4K
Likes
3.0K
Comments
11.2K
Shares
16.0K
Saves
💥 ⚽️ 💥 #training #realmadrid #goal
2.2M
Views
133.3K
Likes
3.1K
Comments
885
Shares
6.6K
Saves
⚡️ UNSTOPPABLE ⚡️ #RealMadridRayo #RealMadrid #Bale #Golazo
2.0M
Views
223.2K
Likes
1.9K
Comments
2.4K
Shares
10.7K
Saves
2 more top videos for @realmadrid
Full video-by-video breakdown with views, likes, comments, shares and saves.
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Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The account ranks 12th out of 1349 creators and maintains a multiple of 63.9 over the median. This top-of-field rank indicates broadcast-scale reach for any single campaign. Location data is not available for this profile. The like rate sits well above the median, more than double the typical creator average. Such high engagement suggests that brand messages will land with a strong response from viewers. This audience fits the sports apparel category because of the high follower rank and strong engagement rates.
Key Takeaways
Strengths
- + Strong engagement rate above platform average
- + Established follower base of 70,300,000
- + Consistent growth at 866.7K followers/month
- + Active posting schedule (22.3 videos/week)
- + Verified account with platform credibility
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
Summary
This analysis of @realmadrid reveals a mega (10m+) TikTok presence with 70,300,000 followers. The account demonstrates an engagement rate of 12.42%, averaging 1.6M plays per video across 35 analyzed videos. Key strengths include 1900.0M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @realmadrid's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 35 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026