Real Madrid C.F.

Real Madrid C.F.

@realmadrid

⚽️ The official Real Madrid C.F. account 🏆 15 times European Champions

Joined 2019-05-22

70.3M

Followers

28

Following

1900.0M

Total Hearts

3.9K

Videos

484.7K

Avg Hearts/Video

12.42%

Engagement Rate

6.8y

Account Age

866.7K

Followers/Month

23.4M

Hearts/Month

48.3

Videos/Month

Account Overview

What This Report Covers

Ranking as number 12 out of 1349 creators, this account is a giant that holds 70.3M followers, which is 63.9 times the median follower count. The growth trajectory is fast with 866.7K new followers every month over its 6.8 year lifespan. While average views sit at 1.6M per video, the 12.15% like rate far exceeds the 4.93% median, indicating high engagement from the active audience. The rest of this report details specific content performance and audience demographics.

Account Classification

Account Size Mega (10M+)
Account Age 2019-05-22
Verification Yes
Language ES
Follower Ratio 2.5M:1

Data Summary

Videos Analyzed 35
Avg Plays per Video 1,587,683
Avg Likes per Video 192,966
Engagement Rate 12.42%

Engagement Analysis

Based on 35 videos

This audience approves content at a rate far above the median. The high like ratio places them in the top 128 out of 1349 creators. Engagement signals show that saves are the dominant behavior for this community. At 0.603% per view, saves outperform shares and comments by a wide margin. These actions reflect a desire to keep content as a reference point rather than just sharing it instantly. While they share content at a rate of 0.142% (2.2K) and comment at 0.128% (2.0K), these interactions are secondary to the high volume of saves. Brands should treat this audience as one that values evergreen utility over immediate conversation. Reach is inconsistent across the 35 videos. Only two videos hit the 2x average mark while one reached the 5x threshold. A coefficient of variation of 1.21 indicates erratic reach patterns rather than steady growth. This is an active audience.

1.6M

Avg Plays/Video

193.0K

Avg Likes/Video

2.0K

Avg Comments/Video

2.2K

Avg Shares/Video

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

2.2M

Median Plays

342.3K

Median Likes

2.8M

75th Percentile

11.9M

Top Video

2.81

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

55,568,900

Total Plays

6,753,800

Total Likes

71,310

Total Comments

78,679

Total Shares

335,263

Total Saves

Engagement Ratios

Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.

Excellent for Mega

12.15%

Likes / Views

0.13%

Comments / Views

0.14%

Shares / Views

0.60%

Saves / Views

Likes are much higher than other actions at 12.15%. This shows that viewers are more likely to like content than they are to comment, share, or save it.

Viral Hit Rate

How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.

5.70%

2x Avg (2 of 35)

0%

5x Avg (1 of 35)

Consistency Score

How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.

C

CV: 1.21

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Sponsorship deals provide the primary revenue stream for this account because of its large reach. A creator with 70.3M followers can command a brand fee between $150,000 and $350,000 per campaign. Creator Fund payouts are negligible by comparison since those payments scale with views and pay only pennies per thousand. Brand deals instead scale with the total follower count to provide much higher returns for high-profile accounts. The rank of 12 out of 1349 places this creator in a tier where they command a premium. They can often decline low-value briefs because their name carries immense authority and brand safety. A buyer must recognize that the $150,000 to $350,000 range is a starting point for negotiations rather than a ceiling. The high like rate suggests they sit at the top end of this valuation bracket. A cost-per-view gut check of roughly $0.09 to $0.22 per view helps a buyer see if a quote pays for actual reach or just the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Creator Fund (Est. Monthly)

Based on avg 1.6M views/video

$1,534 – $3,067

$0.02 - $0.04 per 1,000 views

Sponsorship Value (Est. Per Post)

Based on 70.3M followers (Mega (10M+))

$351,500 – $843,600

Industry rate for mega (10m+) creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Fund payouts fluctuate and are not guaranteed.

Content Strategy Analysis

Based on 35 videos

Short clips under 15 seconds dominate this feed and reach most of the audience. Making videos in this sub-15 bracket captures much higher engagement than the 30 to 60 second tier which is rare here. This shorter format wins by a wide margin as it aligns with the core content strategy. Half of the posts use original audio, showing a balanced approach between building a unique brand and using trending sounds for reach. Captions stay brief at an average of 52 characters to keep the focus on the visual. Open duet and stitch settings invite other creators to remix the content. The top post lasted 16 seconds and pulled 11.9 million views, reaching about 7.5 times more people than a typical video. It earned over a million likes against only 10.9k comments, meaning it won through passive watching rather than active debate. Average views of 1.6 million indicate a large established reach where the primary goal is maintaining high volume for a huge fan base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

11s

Average Duration

<15s
23
15-30s
10
30-60s
2

The account favors videos under 15 seconds with 23 out of 35 clips falling into this category. The average length of 11 seconds confirms a preference for short content.

Original Sound Usage

Percentage of videos using the creator's own audio

48.60%
17 of 35

Posting Patterns & Optimal Timing

Based on 35 videos

This creator follows a Grind pattern because they post well above the field median with frequent content updates. The high volume of posts compared to the average creator provides a steady stream for marketing plans. Although the account has a large follower base, the pace is erratic rather than clockwork. This inconsistent gap between posts suggests that while content is frequent, it does not follow a strict daily schedule. This behavior has been observed for 11 days and is too new to confirm as a long-term habit. New content typically lands on Sunday and Tuesday, with a lull on Thursday. The most active hour for uploads occurs at 15:00 UTC. Marketers can expect a high volume of posts but should expect sporadic timing rather than a predictable daily beat. You can time a tie-in around the heavy activity on Sundays and Tuesdays.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 22.3
Avg Gap Between Posts 7.8h
Data Range 11 days

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Sunday
12
Tuesday
5
Wednesday
5
Monday
5
Saturday
4
Thursday
2
Friday
2

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

The account posts 22.3 times per week with a peak at 15:00 UTC. Posting is most active on Sunday and Tuesday while Thursday remains quiet.

Top Videos

Top 10 by play count

22.7M

Combined Plays (Top 5)

2.8M

Combined Likes (Top 5)

4.5M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @realmadrid's profile page

🇧🇷 @Vini Jr. 🇧🇷 #RealMadrid #LaLigaHighlights

Posted Feb 03, 2026

2.8M

Views

377.7K

Likes

4.8K

Comments

5.9K

Shares

19.6K

Saves

Álvaro Fernández Carreras. @Álvaro Carreras #ValenciaRealMadrid #RealMadrid #LaLigaHighlights

Posted Feb 08, 2026

2.2M

Views

431.6K

Likes

3.5K

Comments

4.1K

Shares

19.8K

Saves

KM🔟 #LaLigaHighlights #Mbappe #ValenciaRealMadrid

Posted Feb 08, 2026

1.7M

Views

306.9K

Likes

2.4K

Comments

3.6K

Shares

13.4K

Saves

Feb 04, 2026

🎭 The masks are back! #training #mask #realmadrid

11.9M

Views

1.1M

Likes

10.9K

Comments

14.1K

Shares

58.3K

Saves

⏲ 16s ▶ 540p ♪ Original sound original sound – Real Madrid C.F. 576×1024
Feb 01, 2026

⚽ 15’ @Vini Jr. ⚽ 49’ De Frutos ⚽ 90’+10’ #Mbappe (p) @Emirates | #RealMadridRayo

3.3M

Views

467.7K

Likes

5.0K

Comments

9.6K

Shares

18.4K

Saves

♪ DIA FELIZ – Dj Luan Gomes
Feb 08, 2026

⚽ 65’ @Álvaro Carreras ⚽ 90’+1’ #Mbappe @Emirates | #ValenciaRealMadrid

2.5M

Views

407.4K

Likes

3.0K

Comments

11.2K

Shares

16.0K

Saves

♪ DIA FELIZ – Dj Luan Gomes
Feb 05, 2026

💥 ⚽️ 💥 #training #realmadrid #goal

2.2M

Views

133.3K

Likes

3.1K

Comments

885

Shares

6.6K

Saves

⏲ 9s ▶ 540p ♪ All Set – AINSOF & Liron Linker & Or Chausha 576×1024
Jan 31, 2026

⚡️ UNSTOPPABLE ⚡️ #RealMadridRayo #RealMadrid #Bale #Golazo

2.0M

Views

223.2K

Likes

1.9K

Comments

2.4K

Shares

10.7K

Saves

⏲ 22s ▶ 540p ♪ AURA SUPREMA – JACKSOM 576×1024

2 more top videos for @realmadrid

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock all 10 videos

Free, takes 10 seconds

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

carreras (5) courtois (3) km (2) jr (2) right (2)

Top Sounds

The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.

20 unique sounds
sonido original - Real Madrid C.F. 12x
original sound - sznftb 2x
DIA FELIZ - Dj Luan Gomes 2x
HYPE (Instrumental) - ROKKA 2x
Phonk Villain (Slowed) - kovkan 2x
original sound - Ilyssouu 1x
som original - MESTRE DO SOM 1x
GTA - PHONKA TRUCK & broke. 1x
DNA - Slowed - LXNGVX & VISXGE 1x
Winner Mindset - DayBDay_YT 1x

Key Insights & Takeaways

Audience & Reach

The account ranks 12th out of 1349 creators and maintains a multiple of 63.9 over the median. This top-of-field rank indicates broadcast-scale reach for any single campaign. Location data is not available for this profile. The like rate sits well above the median, more than double the typical creator average. Such high engagement suggests that brand messages will land with a strong response from viewers. This audience fits the sports apparel category because of the high follower rank and strong engagement rates.

Key Takeaways

Reach. Ranked 12 of 1,349 with a following 63.9 times the median size to establish a large footprint. Engagement. A 12.15% like-rate performs more than double the 4.93% median. Hit-rate. Only 5.7% of recent videos beat double the average, indicating few posts break out well beyond the norm.

Strengths

  • + Strong engagement rate above platform average
  • + Established follower base of 70,300,000
  • + Consistent growth at 866.7K followers/month
  • + Active posting schedule (22.3 videos/week)
  • + Verified account with platform credibility

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic targeting for regional audiences
  • ~ Explore collaboration potential with similar creators

Summary

This analysis of @realmadrid reveals a mega (10m+) TikTok presence with 70,300,000 followers. The account demonstrates an engagement rate of 12.42%, averaging 1.6M plays per video across 35 analyzed videos. Key strengths include 1900.0M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Want TikTok Data for Your Research?

Search hashtags, look up profiles, and export TikTok data to CSV for analysis.

Start Searching

About This Analysis: This analysis is based on a snapshot of @realmadrid's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 35 analyzed videos.

Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026