Zach King

Ranking as number 7 out of 1349 creators puts this account among a group of giants at the top of the field with 84.4M followers. This follower count is 76.7 times the median of 1.1M. The growth trajectory is fast, gaining 704.4K followers every month over a life of 10 years. Average views reach 110.7M per video, which is high for an account of this size. However, the 1.88% like rate falls below the median of 4.93%. The rest of this report covers detailed engagement metrics and content consistency.

This audience approves less than the platform median at a 1.88% like rate. The engagement mix shows that saves are the most frequent action followed by shares and then comments. These actions result in 77.4K saves, 66.0K shares, and 29.0K comments per video. High save and share rates compared to low comment counts suggest viewers treat this content as a reference point or for external sharing rather than active discussion. Brands should expect high distribution but lower direct community interaction. Reach is erratic with a consistency coefficient of 4.06. Only two videos hit the 5x average mark while two reached the 2x threshold. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue for this creator because of their large follower count. A profile with 84.4M followers can command a sponsorship fee between $100,000 and $250,000 per post. This income dwarfs Creator Fund payouts which pay only pennies per thousand views. While the fund scales with views, brand deals scale with reach and authority to provide much higher returns for top creators. A rank of 7 out of 1349 means this creator commands a large premium as a tier one talent. They can decline low offers because their name alone provides high value to brands. A buyer should view the $250,000 upper limit as a starting point for negotiation rather than a ceiling. The cost per view is roughly $2.26. This figure helps a buyer determine if a quote is paying for actual reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

This feed operates primarily in the 15 to 30 second window where most content resides. Focus on this duration to mirror the current strategy. Since the 60 to 180s bucket is rare and the 15 to 30s range captures the bulk of the volume, shorter edits are the standard for engagement. Original audio dominates at a 90% rate, prioritizing a signature sound over the reach gained from trending tracks. Short captions average 41 characters to keep text concise. Open settings for both duets and stitches invite other creators to interact with the content. The standout clip lasted 18 seconds and pulled 2.4 billion views, reaching 21.7 times the typical audience. It earned 27.8 million likes against over 700k comments, a ratio of 40 likes per comment that favors quick taps over deep discussion. Average views exceed 110 million, marking this as a large established presence rather than a growing niche account.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds since they make up more than half of the content. No engagement line is provided for this data.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Sparse high-production cadence because their large follower rank and high average views outweigh the low posting frequency. The account has maintained this specific pace for over six years, establishing a durable long-term habit. While they post well below the field median, the infrequent uploads suggest a focus on high-effort production rather than volume. High variance in the timing between posts indicates an erratic release pattern rather than a clockwork schedule. New content typically lands on Thursday and Friday, while Tuesday remains a quiet day for new uploads. The most frequent hour for fresh content is 17:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of content. Plan any campaign tie-ins around the Thursday or Friday windows to align with their infrequent upload cycle.

Audience & Reach

The account holds a top-of-field rank with a high multiple over the median follower count. This position allows a brand to reach a broadcast-scale audience in a single campaign. While the content reaches many people, the like response sits well below the median. A lower engagement rate means a sponsored message may have a harder time standing out among the volume of views. Entertainment fits this creator best because the high follower rank outweighs the low like percentage for a broad reach play.