Addison

Addison stands as a giant in the field, ranking 6 out of 1349 creators with 88.3M followers which is 80.3 times the median size. The account shows fast growth by gaining 1.1M followers every month over its 6.7 year history. While average views of 8.2M are in line with what an account of this size predicts, the 9.81% like rate is double the 4.93% median, indicating much higher active engagement than typical for a creator at this scale. The rest of this report breaks down audience demographics and content performance trends.

This audience approves of content at a rate well above the median to rank 278 out of 1349. The engagement mix reveals that saves are the most frequent action at 0.337% followed by shares at 0.162%. Comments occur at a much lower rate of 0.015%. These figures, including 1.2K comments and 27.5K saves across videos, show an audience that prioritizes keeping content for later use over active discussion. High save and share rates indicate strong intent to return and organic word-of-mouth spread. Brands should focus on high utility or reference value rather than community building. Reach is inconsistent with a consistency score of 0.84. Only one video hit the 2x average mark while zero reached the 5x threshold. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this account. With 88.3M followers, brand deals likely command a fee between $100,000 and $200,000 per post. This income dwarfs Creator Fund payouts because fund checks scale with views at a rate of only pennies per thousand impressions. Sponsorship value scales directly with the large follower base to reward the creator for their established reach and influence. A rank of 6 out of 1349 means this creator commands a notable premium. High ranking allows them to demand top-tier rates and decline smaller offers while maintaining exclusivity. A high like rate of 9.81 percent places them at the upper end of the expected pricing bracket. The cost per view for an average video is roughly $0.012 to $0.024. This metric helps a buyer determine if a quote pays for raw reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds dominate this feed as the primary format. This shorter style earns more engagement than the 30 to 60 second bracket, which sees a gap of about 24% in reach for longer content. Use the sub-15 second window to maximize your impact. High original sound usage means the account values a distinct identity over the easy wins of trending tracks. Brief captions around 37 characters keep the focus on the visuals while allowing for clear labeling. Open duet and stitch settings invite others to remix and build upon the content. The standout video ran for 14 seconds and pulled 27.8 million views, reaching about 3.4 times more people than the average post. It gathered 3.9 million likes against only 2.9k comments, proving that quick taps won over active debate. This lopsided ratio means the content worked as a passive experience for a large audience. Average views of 8.2 million indicate an established powerhouse where volume is already high.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 8 out of 15 videos falling into this category. The average video length is 18 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator posts well below the median frequency but maintains a top-tier follower rank and high average views. The content is deliberate rather than frequent. While the posting cadence has been stable for several months, the high consistency coefficient indicates an erratic rhythm with gaps of several days between uploads. New content primarily lands on Monday and Friday, while Sunday remains the quiet day. Marketers should expect sporadic drops rather than a steady drumbeat. You can plan a campaign around these specific windows to align with her infrequent but high-impact posts.

Audience & Reach

The creator holds a top-of-field rank with an eighty-fold multiple over the median follower count. This position indicates that a single campaign can reach a broadcast-scale audience rather than a niche segment. Engagement levels sit well above the median, indicating a high like response relative to total views. A brand message placed here will land with more impact per viewer than on average accounts. This profile fits the beauty and lifestyle category because the high engagement rate coupled with top-of-field size provides a strong foundation for premium placements.